1. SoLoMo ThursdayJuliet LowMarketing Director (Asia)
Techsailor Group Website : http://www.SoLoMoThursday.com Facebook:
http://www.facebook.com/SoLoMoThursday LinkedIN:
http://sg.linkedin.com/in/solomothursday Youtube :
http://www.youtube.com/user/SoLoMoThursday Twitter :
https://twitter.com/#!/SoLoMoThursday Book Ticket :
http://solomothursday.eventbrite.com29 NovemberPAGE12012
2. Opening Note Drink Vouchers @ Bar Biz Card @
#SolomotiveFishbowl29 November 2012 PAGE 2 3. ObjectivesProvide
insight on SOcial, LOcation-based andMObile Media to your business
o Explore usage of Social platforms & Mobile Apps. o Apply
strategies to different industries. o Apply strategies to different
functions in Sales, Marketing & PR. o Present latest
technologies. o Analyse case studies & global statistics.29
November 2012 PAGE 3 4. SPEAKER : STEWART HUNTER VP Business
Development APAC | @somoglobal29 November 2012PAGE 4 5. Consumer
Behaviour on Mobile: RE-IMAGINATION29 November 2012 PAGE5 6. MY
TALKIntroductionTodays Mobile LandscapeRe-imaging the world29
November 2012 PAGE 6 7. WHAT WE OFFERThe worlds largest full
service mobile specialist. No matterwhat service our clients choose
to work with us on they get thebenefit of our full service
approach. 29 November 2012PAGE 7 8. WHERE WE ARE LOCATED We manage
global activity for our clients, 24 hours a day Our enterprise
solutions are used on 3 continentsLONDON SAN FRANCISCO LOS ANGELES
NEW YORK SINGAPORE29 November 2012 PAGE 8 9. 29 November 2012 PAGE
9 10. BACK IN 2002 DIGITAL WAS SIMPLE 29 November 2012 PAGE 10 11.
THE YEAR OF MOBILE 29 November 2012 PAGE 11 12. THE YEAR OF MOBILE
9/10 SINGAPOREANS USE ASMARTPHONESources: LOCOG Aug 2012, GFK April
2012, Blackbox research May 2012 29 November 2012 PAGE 12 13.
MOBILE CREATES ADDITIONAL COMPLEXITY 29 November 2012 PAGE 13 14.
CLASH OF THE TITANSSource: Joachim Wtewael - The Battle Between the
Gods and the Titans 29 November 2012 PAGE 14 15. VELOCITY OF
CHANGENEW PLATFORMS NEW OPERATING SYSTEMS NEW ECOSYSTEMSNEW
BUSINESS MODELS 29 November 2012PAGE 15 16. LEADING TO MASS
AUDIENCE FRAGMENTATION 29 November 2012 PAGE 16 17. LEADING TO MASS
AUDIENCE FRAGMENTATION 29 November 2012 PAGE 17 18. NOT KEEPING UP
WITH CUSTOMER BEHAVIOUR MMA STUDY GIVES MOBILE 7% OF THE MARKETING
MIXSource: MMA MXE research Aug 2012 29 November 2012 PAGE 18 19.
BEHAVIOUR CHANGE 29 November 2012 PAGE 19 20. ACCESSING MOBILE 35+
TIMES A DAY 29 November 2012 PAGE 20 21. WE NEED TO THINK
DIFFERENTLYWE NEED TO THINK CUSTOMER 1ST WE NEED TO THINK MOBILE
1ST29 November 2012 PAGE 21 22. 29 November 2012 PAGE 22 23.
CONSUMER TECHNOLOGY BEHAVIOUR THE RE-IMAGINATION OF LIFE29 November
2012 PAGE 23 24. RE-IMAGINATION OF COMPUTING DEVICESSource: Mary
Meeker/KPCB Internet Trends D10 Conference 2012 29 November 2012
PAGE 24 25. RE-IMAGINATION OF NOTE TAKINGSource: Mary Meeker/KPCB
Internet Trends D10 Conference 2012 29 November 2012 PAGE 25 26.
RE-IMAGINATION OF PHOTOGRAPHYTHENNOWSource: Mary Meeker/KPCB
Internet Trends D10 Conference 2012 29 November 2012 PAGE 26 27.
RE-IMAGINATION OF MUSICSource: Mary Meeker/KPCB Internet Trends D10
Conference 2012 29 November 2012 PAGE 27 28. RE-IMAGINATION OF
BOOKSSource: Mary Meeker/KPCB Internet Trends D10 Conference 2012
29 November 2012 PAGE 28 29. RE-IMAGINATION OF RESEARCH THEN
NOWSUMMLY 29 November 2012 PAGE 29 30. RE-IMAGINATION OF CALLING A
CAB THEN NOWSource: Mary Meeker/KPCB Internet Trends D10 Conference
2012 29 November 2012 PAGE 30 31. RE-IMAGINATION OF INTERNATIONAL
CALLS THEN NOW 29 November 2012 PAGE 31 32. RE-IMAGINATION OF
BOOKING A HOTELTHEN NOW 29 November 2012PAGE 32 33. RE-IMAGINATION
OF POSTCARDS THEN NOW 29 November 2012 PAGE 33 34. RE-IMAGINATION
OF SHOPPING EXPERIENCES THEN NOW 29 November 2012 PAGE 34 35.
RE-IMAGINATION OF EXPERIENCING A CARTHEN NOW 29 November 2012PAGE
35 36. RE-IMAGINATION OF ORDERING PIZZATHENNOW 29 November 2012
PAGE 36 37. RE-IMAGINATION OF COUPONS THEN NOW 29 November 2012
PAGE 37 38. RE-IMAGINATION OF DATA CAPTURETHEN NOW 29 November
2012PAGE 38 39. RE-IMAGINATION OF GAMING THEN NOW 29 November 2012
PAGE 39 40. RE-IMAGINATION OF THE LE MANS 24HR RACETHEN NOW 29
November 2012PAGE 40 41. RE-IMAGINATION OF IN-STORE EXPERIENCES
THEN NOW 29 November 2012 PAGE 41 42. Questions?
[email protected][email protected] 50 Raffles Place |
Singapore Land Tower | Level 30 | Singapore
@somoglobalwww.somoglobal.comBrought to you by: 43. Lucky Draw 29
November 2012 PAGE 43 44. Next SoLoMo Thursday:31st January 2013Get
an extrafor your Hotel Total SoLoMo Strategy SPEAKER : REX
HUANGMANAGING DIRECTOR TECHSAILOR GROUP29 November 2012 PAGE 44 45.
Bulk Buying Deal 4 tickets @ $45.00 o Purchase at Reception. o Cash
Only. o Tickets are transferable.29 November 2012 PAGE 45 46.
Brought to you by: 29 November 2012PAGE 46
