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ROADMAP TO

Roadmap to Society30: a marketeers perspective

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Page 1: Roadmap to Society30: a marketeers perspective

ROADMAP TO

Page 2: Roadmap to Society30: a marketeers perspective

FOTO CREDIT: HENK JAN WINKELDERMAAT

RONALD VAN DEN HOFF

AUTHOR

PUBLISHER

TRENDWATCHER

ENTREPRENEUR

COACH

INVESTOR

CHAIRMAN OF

SOCIETY30

FOUNDATION

Page 3: Roadmap to Society30: a marketeers perspective

A CHAORDIC SOCIETY ON THE RISE*

* CONCEPT BY

INTERNET SOCIAL WEB COLLABORATIVE

ECONOMY

1995 202520152005

AUTONOMOUS

WORLD

Page 4: Roadmap to Society30: a marketeers perspective

The factory of the future will have

only two employees: a man and a dog.

The man will be there to feed the dog.

The dog will be there to keep the man

from touching the equipment.*

*Autodesk CEO Carl Bass

Page 5: Roadmap to Society30: a marketeers perspective

5 years old

WHATSAPP $19 billion

450 million users

55 employees

$345.5 million per employee

23 years old

VODAFONE $128 billion

440 million users

92.000 employees

$1.4 million per employee

Page 6: Roadmap to Society30: a marketeers perspective

ROBOTS…

Page 7: Roadmap to Society30: a marketeers perspective

3D PRINTING: NO LIMITS

Page 8: Roadmap to Society30: a marketeers perspective

CYBORG - TRANSHUMANISME

Page 9: Roadmap to Society30: a marketeers perspective

USING ARTIFICIAL INTELLIGENCE: MY BIO EXPLAINED

OR USED FOR TRUTH SPEAKING

You are shrewd and opinionated.

You prefer to challenge authority and traditional values to help

bring about positive changes.

You are adventurous: you are eager to experience new things.

You are energetic: you enjoy a fast-paced schedule with many activities. You are unconcerned with both tradition and taking pleasure in life.

You care more about making your own path than following

what others have done.

And you prefer activities with a purpose greater than just

personal enjoyment.

Page 10: Roadmap to Society30: a marketeers perspective

MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE.

working on a key note presentation

Try to describe in one sentence what you are working on today. Or if you need support. We will connect you!

Page 11: Roadmap to Society30: a marketeers perspective

DE COLLEGA (EXPERT) IS ‘IN THE HOUSE’

Page 12: Roadmap to Society30: a marketeers perspective

BLOCKCHAIN

“WHAT THE ROBOT DID IN FACTORIES

-CREATING A HIGHER PRODUCTIVITY-

IS THE BLOCKCHAIN FOR ADMINISTRATIVE PROCESSES”

E.J.Sol, TNO program director smart industries

Page 13: Roadmap to Society30: a marketeers perspective

PLATFORMS

Page 14: Roadmap to Society30: a marketeers perspective

PLATFORMS: HOSPITALITY

MATE Hotels creates their own Hub &

Spoke platform

Page 15: Roadmap to Society30: a marketeers perspective

PLATFORMS: HOSPITALITY

Page 16: Roadmap to Society30: a marketeers perspective

ESTONIA: E-resident-ID-cards.

E-residents have validated identities

and can open bank accounts,

start companies, hire staff without

ever visiting Estonia in real life.

PLATFORMS: THE WHOLE COUNTRY = THE PLATFORM

Page 17: Roadmap to Society30: a marketeers perspective

E-Sports for pro-gamers. Player ‘PewDiePie’ has 41 million subscribers

and 10 billion video clicks.

The 2016 world championship drew 43 million viewers,

prize pool reached $6,7 million.

PLATFORMS: GAMING BIGGER THAN SPORTS

Page 18: Roadmap to Society30: a marketeers perspective

Interdependent Economy

networked value creation, based on

solidarity, sustainability & reciprocity.

Decentralized local networks

interconnected internationally:

Internet of Cities

Page 19: Roadmap to Society30: a marketeers perspective

takeaway home cooked meals

COLLABORATIVE ECONOMY: STUFF, FOOD & MORE

Page 20: Roadmap to Society30: a marketeers perspective

THE AIRBNB EFFECT

Page 21: Roadmap to Society30: a marketeers perspective

NEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY,

WITH THE PLATFORMS AS ENABLERS.

Page 22: Roadmap to Society30: a marketeers perspective

WE ORGANIZE: decentralized autonomous organizations

Page 23: Roadmap to Society30: a marketeers perspective

WE ORGANIZE OURSELVES.

SOCIAL COLLABORATION.

generosity.com

Page 24: Roadmap to Society30: a marketeers perspective

COMMUNITY INTEGRATED

CO-WORKING, CO-LIVING & CO-PRODUCING,

CO-IMPACTING

Page 25: Roadmap to Society30: a marketeers perspective

spaces, services

and products

monetary capital

shared co-working &

open collaboration

social capital

Page 26: Roadmap to Society30: a marketeers perspective

…got a new job,

was invited for a new project

or started a new company:

2013 1 out of 8

2015 1 out of 6

** 2013-2015 Survey by the Erasmus University of Rotterdam.

RESULTS: BEING PART OF THE ECOSYSTEM MEANS**

-sales

-marketing

-pr.

-research

-innovation

…and assisted

us in activities

like:

Page 27: Roadmap to Society30: a marketeers perspective

“We want to create a platform where employees and coworkers

come together and reinforce each other. ” Silvia Onos, Program-manager.

2016:

7 pitch events

collaboration 46 start-ups

746 ambassadors

Page 28: Roadmap to Society30: a marketeers perspective

1.Kijk naar buiten, laat je inspireren en zie nieuwe ideeën

en oplossingen

2. Chaordische organisaties zijn leuk

3.Begrijp technologie en de impact

4. Dompel je onder in netwerken, wees eerlijk, open en

transparant en verlies de menselijke kant niet uit het zicht