#SOCIETY30

RONALD VAN DEN HOFF

#SOCIETY30

Before

1850

1850 -2020

After

2020

ERA OF INDUSTRIAL REVOLUTION

ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

“WE TRY TO SAVE JOBS

ON BOARD OF THE TITANIC”.

Peter Sloterdijk, German Philosopher.

“ANYBODY THAT THINKS WE COME OUT OF

THIS RECESSION AND GET BACK TO

BUSINESS AS USUAL IS DEEPLY

MISTAKEN.”Don Tapscott

INTERNET = SOCIAL:WEB2.0 GROUNDSWELL

FREE AGENT – KNOWMADSSELF EMPLOYED PROFESSIONAL

ZP1.0 2.0 3.0

Organizations

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

VALUE NETWORKS

COLLABORATION &

VALUE CREATION

- VALUE NETWORK

- MESHWORK

RESONANCE NETWORK

SOCIAL ECONOMIC ENTITY

VALUE NETWORKS:THEKNOWLEDGEMESH

KENNIS =DNA IDENTITEIT“HUISACADEMIES”

GOVERNMENT

REGENTS

PROSUMER

PRODUCER

PROSUMER

INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity

CO-WORKING CROWDSOURCING

CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION

SIMPLE, SMART, SHARING & SUSTAINABLE

DATAIS THE NEW OIL

DATA

Fitness and health trackingChemical body load countsPersonal genome sequencingLifeloggingMetabolic monitoringSelf experimentationBehavior monitoringLocation trackingSleep trackingMood and emotion trackingMedical self-diagnostics

VALUENETWORK&SHARING

DATA SHARING

sharing

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

sharing

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

SMARTSOLUTIONS:IN CHARGE

SELFORGANIZINGBYSHARING

CROWD COLLABORATION

SHARINGSELFORGANIZINGSOCIETY

COLLABORATIVECONSUMPTION

CROWD COLLABORATION

!SHARINGSELFORGANIZINGSOCIETY

SMARTSOLUTIONS&MOBILITY

SMARTSOLUTIONS

SMARTSOLUTIONSPEERTOPEERLEARNING

COMPETITION

SMARTSOLUTIONS:VIRTUAL WORLDS

SMARTSOLUTIONSRETAIL

MULTIVERSE

PINE & KORN 2011: INFINITE POSSIBILITY

WE NOLONGERNEEDYOU (?)

SUSTAINABLENETWORKS

COLLABORATIVE LIFESTYLE

COLLABORATIVECONSUMPTION&VALUENETWORKS

SEATS2MEET.COM

THE STORY:

“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.

SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING

MIRRORVIRTUALITY

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

GOOGLE MAXSTRATEGY

S2M013

S2M030

S2M020

S2M070

FREEKNOWLEDGE&SOFTWARE

SOCIAL MEDIASTRATEGY

V

V

V

V

V

V

V

V

V

VV

VV

M

VV

THE S2M MESHCONTENT CURATION

V

V

SEATS2MEET.COMBUSINESS MODEL

8

SALES

MARKETING

PR

RESERVATIONS

WEBMASTER

PURCHASING

FOOD & BEVERAGE

BUSINESSMODEL

SIMPLE,SMART, SHARING& SUSTAINABLE