#SOCIETY30

RONALD VAN DEN HOFF

#SOCIETY30

CONSUMENT

FINANCIALS

PRODUCENTEN

€REGENTEN –QUANGO’S

OVERHEID &POLITIEK

ZOMBIEECONOMY

ZOMBIE BLOOPERS

INTERNET = SOCIAL:WEB2.0 GROUNDSWELL

FREE AGENT – SELF EMPLOYED PROFESSIONAL

“A Knowmad is a nomadic knowledge

worker that is, a creative, imaginative,

and innovative person who can work

with almost anybody, anytime,

and anywhere.”John Moravec

“WE PROBEREN WERKGELEGENHEID TE

REDDEN AAN BOORD VAN DE TITANIC”.

Peter Sloterdijk, German Philosopher.

“ANYBODY THAT THINKS WE COME OUT OF

THIS RECESSION AND GET BACK TO

BUSINESS AS USUAL IS DEEPLY

MISTAKEN.”Don Tapscott

Organisaties

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

Communication

SIMPLE, SMART, SHARING & SUSTAINABLE

simple

simple

smart

smart

sharing

sharing

MONEY

smart

& BEYOND

GEVEN = ONTVANGENSOCIALE STRUCTUURASYNCHRONE WEDERKERIGHEID

WEGGEVEN:WEG=WEG

sustainable

CROWD COLLABORATION

sharing

CROWD COLLABORATION

sharing

!

VALUENETWORK

22 RETWEETS19.000 CONTACTS

22 RETWEETS19.000 CONTACTS

VALUENETWORK

11.000 downloads

3.000 traditioneel

OVERHEID

REGENTEN

PROSUMER

PRODUCENTEN

PROSUMER

INTERDEPENDENTE ECONOMIEverbondenheidduurzaamheidwederkerigheid

CO-WORKING CROWDSOURCING

CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION

VALUE NETWORKS

PROSUMER

PRODUCENTEN

COLLABORATIVE LIFESTYLEsustainable

VALUE NETWORKS

COLLABORATIVE LIFESTYLEVALUE NETWORKS

smart

LONG SNOUT

HIGH

LOW

VALUE PERCLIENT

NBRCLIENTS

HIGH

LOW

SALESPERCLIENT

NBR OFCLIENTS

HIGH

PARETO 20-80 RULE

LONG TAIL

FAFA FA

VALUE NETWORKS & VALUE CONSTELLATIONS

LONG SNOUTHIGH

LOWNBR OFCLIENTS

VALUEPER CLIENT

THE M

ESH

GOOGLE MAXSTRATEGY

GOOGLE MAXSTRATEGY

S2M LAYARLOCATION FINDER .. .

.

MOBILECHECK IN

SERENDIPITY

UNEXPECTED RELEVANCE

CHECK IN

“Wat is de beste plek voor een vergadering met 10

mensen op of vlakbij van Utrecht CS?”

-frankmeeuwsen: “@WillemDudok seats2meet.com

#s2m    

-okparking: “@WillemDudok seats2meet”    

-paulvereijken: “@WillemDudok @Seats2Meet ”

-pvantees: @WillemDudok dat zou Seats2Meet

moeten zijn #s2m ... zie dat ik niet de enige ben met

die suggestie.”

Tientjesnet    Gisteren een te gekke avond gehad bij #S2M.

De plek, de mensen, de catering: alles werkt daar samen

om de ervaring te versterken.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

CONTENTCURATION

REAL TIME

ON DEMAND

RELEVANCE

SALES

MARKETING

PR

RESERVATIONS

WEBMASTER

PURCHASING

FOOD & BEVERAGE

RESULTS

PROFITABILITY3X HIGHER,

SOCIAL CAPITAL NOT EVEN COUNTING

MARKETINGSALES

PRRESERVATIONS

VALUE CHAIN

VALUE NETWORK

3 FTE NOW,

USED TO BE 20!

FROM 2 TO20 S2M LOCATIONSWITHIN THE YEAR

WE ARE GOING INTERNATIONAL!

LESSONS & BLOOPERS

pleaserobme.com

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“…Beetje flauw om Transavia de schuld te geven.In ieder geval kun je daar beter mee vliegen dan met Turkish Airways, want die landen soms ongeveer op Schiphol…”.

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DESIGN

SIMPLE,SMART, SHARING& SUSTAINABLE