#SOCIETY30

RONALD

VAN DEN HOFF

“WE DON’T LIVE IN AN ERA OF CHANGE,BUT IN A CHANGE OF THE ERA!”

prof. Jan Rotmans

SOCIAL REVOLUTION

SOCIAL REVOLUTION

FUNCTIONAL ASPIRATIONAL MEANINGFULL

INDUSTRIAL REVOLUTION

DIGITAL REVOLUTION

AGRICULTURALSOCIETY

INDUSTRIALSOCIETY

DATASOCIETY

FABRICATION REVOLUTION

1850 1990 20302015BEFORE 1800

COWORKERS

KNOWMADS

SHARE

D.I.Y.

3RD SPACE

1st SPACE 2ND SPACE 3RD SPACE

1st PLACE 2ND PLACE 3RD PLACE

Visual: Marco Derksen, Upstream.

Organizations

Stakeholders

1.0 2.0 3.0

FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS

THE MEGA CITY:COLLECTION OF 3RD SPACESFOR SUSTAINABLE VALUE

CREATION

data by

“LAST night 40,000 people rented hotel accommodation from a service that offers 250,000 rooms in 30,000 cities in 192 countries…”

CARS &RIDES

HOUSE

CO-WORKING

HOSPITALITY& TRAVEL

COLLABORATIVE

CONSUMPTION

SOCIAL

1st place

3rd place

2nd place

SOCIAL CAPITAL TRADITIONAL CAPITAL

EMPLOYEES

PRODUCTION MEANS

MONEY

STRUCTURE

social tiesinterconnectednes

s

COGNITIVE

shared vision

RELATIONAL

trusttrustworthiness

NEW

SUSTAINABLE

VALUE

CREATION

3RD SPACE MEETING, SOCIAL MEETING,HYBRID MEETING

100 + 1100 participants34 countries30+ contributions

Twitter:1.700.000 impressions122.000 reach

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

THE MEGA CITY:COLLECTION OF 3RD SPACES

JOBS:

SALES

MARKETING

PR MANAGER

RESERVATIONS

WEBMASTER

PURCHASING

F&B MANAGER

HR MANAGER

INNOVATION HAS OPPONENTS

NARROW MINDED AND NAÏVE

PEOPLE NOT REALIZING WHAT THEY OPPOSE

WAS ONCE UPON A TIME INNOVATIVE

3 DIMENSIONS OF SOCIAL 3 ELEMENTS OF TRADITIONAL CAPITAL CAPITAL

PEOPLE

workforce

PRODUCTION MEANS

machines,commodities

MONEY

standard, lubricant

STRUCTURE

social tiesinterconnectednes

s

COGNITIVE

shared vision

RELATIONAL

trusttrustworthiness

NEW

SUSTAINABLE

VALUE

CREATION