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Masterclass Society30: The Interdepente Economy and the Value Networks.
Citation preview
too littletoo late
“THERE ARE:
ORGANIZATIONS,
THAT MAKE THINGS HAPPEN…
ORGANIZATIONS,
THAT WATCH THINGS HAPPEN…
ORGANIZATIONS,
THAT WONDER WHAT HAPPENED…”
Pe t e r F. D r u c ke r
MASTERCLASS SOCIETY30
MAY 2011:
ORGANIZATIONS & BUSINESS
in the
INTERDEPENDENT ECONOMY
RONALD VAN DEN HOFF
@rvandenhoff
#SOCIETY30
22 RETWEETS19.000 CONTACTS
VALUENETWORK
11.000 downloads
3.000 traditioneel
CONSUMENT
FINANCIALS
PRODUCENTEN
€REGENTEN –QUANGO’S
OVERHEID &POLITIEK
ZOMBIEECONOMY
“WE TRY TO SAVE LABOUR POSITIONS
ON BOARD OF THE TITANIC”.
Peter Sloterdijk, German Philosopher.
“ANYBODY THAT THINKS WE COME OUT OF
THIS RECESSION AND GET BACK TO
BUSINESS AS USUAL IS DEEPLY
MISTAKEN.”Don Tapscott
timeline
KONDRATIEF 1925
SCHUMPETER
CARLOTA PEREZ
ECONOMICEVOLUTION
DEVELOPMENT
OF
ECONOMIC SYSTEMS.
MODELS
ANSOFF MATRIX
EXISTINGPRODUCTS
NEWPRODUCTS
EXISTINGMARKETS
NEWMARKETS
MARKETPENETRATION
MARKETDEVELOPMENT
PRODUCTDEVELOPMENT
DIVERSIFICATION
MARKET
PRODUCT
VALUE CREATION
MODELS
FIVE FORCE MODEL
PORTER
BARGAININGPOWER OF
CUSTOMERS
THREAT OFSUBSITUTEPRODUCTS
BARGAININGPOWER OFSUPPLIERS
THREAT OFNEW ENTRANTS
COMPETATIVERIVALRYWITHIN
INDUSTRY
VALUE CREATION
MODELS
“THE MOST SUCCESFULL COMPANIES ARE THE ONES
THAT CAN RESOLVE
THE DILEMMA OF OPPOSITES”.
Baden-Fuller and Stopford (1994) .
REJUVENATION PROCESS: THE CRESCENDO MODEL
BADEN-FULLER & STOPFORD 1994
GALVANIZINGINTO ACTION
STRECH THEADVANTAGE
BUILD NEWCAPABILITIES
REMOVECOMPLEXITY
VALUE CREATION:
1990-2000
TRANSFORMATION OF PROBLEM SOLVING
MODELS
BLUE OCEAN STRATEGY
CREATION OF NEW MARKETS WITHOUT COMPETITION, WITH A NEW VALUE CHAIN FOR ALL STAKEHOLDERS.
CAPABLE OF TRANSFORMING CULTURAL AND/OR ECONOMICAL CONTRADICTIONS INTO OPPORTUNITIES.
E-R-R-C GRID
KIM & MAUBORGNE
ELIMINATE
CREATEREDUCE
RAISE
DEVELLOPMENT
THE NEW HOUSE OF INNOVATION
PRAHALD & KRISHNAN 2008
N=1personal
cocreatedexperiences
Flexible andresilientbusiness
processes
Technical architecture of the firm
R=Gglobal acces to
Resources & talent
Social structure of the firm
CO-CREATION OF VALUE: DART MODEL.
“THE MARKET BECOMES A FORUM…”
PRAHALAD & RAMASWAMY
DIALOGUE
RISKBENEFITS
TRANSPARANCY
ACCESS
VALUE CREATION:
2000-PRESENT
INVOLVE ALL STAKEHOLDERS
INTERNET = SOCIAL:WEB2.0 GROUNDSWELL
FREE AGENT – SELF EMPLOYED PROFESSIONAL
A GROWING GROUP OF
STAKEHOLDERS:
KNOWMADS
FREE AGENTS
S.E.P.
(Z)ZP’er (Dutch)
“A Knowmad is a nomadic knowledge
worker that is, a creative, imaginative,
and innovative person who can work
with almost anybody, anytime,
and anywhere.”John Moravec
THEIR PLAYING GROUND:
THE INTERNET & SOCIAL MEDIA
Organizations
Stakeholders
1.0 2.0 3.0
Source: Marco Derksen, Marketingfacts
Communication
1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PROSUMPTION
DEVELLOPMENT
THE BOOK!
BLUE OCEAN STRATEGY
ELIMINATE
CREATEREDUCE
RAISE
DART MODEL.
DIALOGUE
RISKBENEFITS
TRANSPARANCY
ACCESS
THE NEW HOUSE OF INNOVATION
N=1personalcocreated
experiences
Flexible andresilientbusiness
processes
Technical architecture of the firm
R=Gglobal acces to
Resources & talent
Social structure of the firm
SIMPLE, SMART, SHARING & SUSTAINABLE
OVERHEID
REGENTEN
PROSUMER
PRODUCENTEN
PROSUMER
INTERDEPENDENTE ECONOMIEverbondenheidduurzaamheidwederkerigheid
Domein vanwaardecreatie
van de SOCIETY30
CO-WORKING CROWDSOURCING
CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION
sustainable
INTERDEPENDENTE ECONOMIE
✔ONDERNEMENDE
WERKNEMERS
✔ NIEUWE WAARDE NETWERKEN
✔ ZR’ERS
✔ NIEUWE LEIDERS
✔ CHAORDISCHE& OPEN
ORGANISATIES
✔ SOCIAAL & KLASSIEKTRANSACTIONEEL KAPITAAL
✔ WEDERKERIGHEID✔ VERBONDENHEID
✔ DUURZAAMHEIDORGANISATIE30
MASTERCLASS 27 JUNI
THE MESH
ORGANISATIE30
KRACHT VAN HET NETWERK
FYSIEKE OMVANGmetcalfe
SPELERS POSITIEstephenson
RELEVANTIEgranovetter
BETROUWBAARHEID
DUNBARS LAW
COMMUNITY OF
PRACTISE:
SHARING
VALUE NETWORKS
COMMUNITY OF
INTREST:
CONNECTING
COMMUNITY OF
PURPOSE:
COLLABORATION
- VALUE NETWORK
- MESHWORK
- RESONANTIE NETWERK
VALUE NETWORKS
VALUE NETWORKS
COMMUNITY OF
PURPOSE
- VALUE
NETWORK
- MESHWORK
- SOCIAL ECONOMIC ENTITY
VALUE NETWORKS
VALUE NETWORKS
HOOG
LAAG AANTALKLANTEN
HOOG
LONG SNOUTHOOG
LAAG
WAARDE PERKLANT
AANTALKLANTEN
OMZETPERKLANT
LONG TAIL
FROM PARETO’S LAW TO ANDERSONS LONG TAIL…
…FROM ANDERSONS LONG TAIL TO STOLZE’S & VAN DEN HOFF’S LONG SNOUT
VALUE NETWORKS
VALUE CONSTELLATION
LONG SNOUTHOOG
LAAGAANTALKLANTEN
WAARDEPERKLANT
THE M
ESH
VALUE NETWORKS
VALUE NETWORKS
PROSUMER
PRODUCENTEN
smart
REDISTRIBUTION MARKETScollaborativeconsumption
PRODUCT SERVICE SYSTEMS
sustainable
sustainable
COLLABORATIVE LIFESTYLE
COLLABORATIVE LIFESTYLEsustainable
COLLABORATIVE LIFESTYLE
sustainable
SmartSERVICES
SmartSERVICES
SmartSERVICES
50 million visitors/month
Video-Text: $15
Editor: $2,50Title: 0.08 $$200 million
BRANDDETACHMENT
BRAND DETACHMENT:
TOEGANG IS
BELANGRIJKER
DAN BEZIT!
GELD
MONEY
break
VALUE NETWORKS
AAN DE SLAG:
DEFINITIE
KRITISCHE SUCCES FACTOREN
NODIG?
SPELERS?
ROLLEN?
KENNIS & GELD NA AFLOOP
(WELZIJNS)ZORG
ONDERWIJS
ZAKELIJKE DIENSTVERLENING
SOCIAAL KAPITAAL EN
ALTERNATIEVE WAARDESYSTEMEN
Online Matching
Mobile layar
No terms & conditions
Free Free? Free?Free
Matching Reviews
Meetingrooms
sustainable
COLLABORATION ECOSYSTEM
Social Economische
Entiteit
Virtual DNA
Event software
ForumQ & A
Digital coaching
Blog
Meeting Planner
Twitter integration
Google apps integration
Plaza group connections
Wiki
Social singlesign on
Mobile
sustainable
GOOGLE MAXSTRATEGY
GOOGLE MAXSTRATEGY
GOOGLE MAXSTRATEGY
SERENDIPITY
UNEXPECTED RELEVANCE
GOOGLE MAXSTRATEGY
GOOGLE MAXSTRATEGY
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
“Wat is de beste plek voor een vergadering met 10
mensen op of vlakbij van Utrecht CS?”
-frankmeeuwsen: “@WillemDudok seats2meet.com
#s2m
-okparking: “@WillemDudok seats2meet”
-paulvereijken: “@WillemDudok @Seats2Meet ”
-pvantees: @WillemDudok dat zou Seats2Meet
moeten zijn #s2m ... zie dat ik niet de enige ben met
die suggestie.”
Tientjesnet Gisteren een te gekke avond gehad bij #S2M.
De plek, de mensen, de catering: alles werkt daar samen
om de ervaring te versterken.
CONTENTCURATION
CONTENTCURATION
REAL TIME
ON DEMAND
RELEVANCE
DUURZAAM ORGANISCH
OPEN DYNAMISCH
ZELFSTUREND TRANSPARANT
ZELFLEREND DELENLOVEMARK AUTHENTIEK
DESIGN
SIMPLE,SMART, SHARING& SUSTAINABLE
“BE TRUE TO YOURSELF”
“BE WHAT YOU SAY YOU ARE TO OTHERS”
Joseph Pine
BRANDING30
sustainable
EEN STERK MERK:- HELPT JE TE DROMEN OVER JE SUCCES,
- GEEFT KRACHT EN MACHT.
- GEVOEL VAN SUPRIORITEIT.
- MAAKT JE BIJZONDER EN SPECIAAL.
- ZORGT VOOR BEWONDERING
DIAGNOSTIC MANUAL OF MENTAL DISORDERS BY THE
AMERICAN PSYCHIATRIC ASSOCIATION:
DIAGNOSES OF THE PSYCHIATRIC DISORDER
“NARCISM”.
“BEWARE OF NARCISM, THE TEMPTATION TO LOOK
IN THE MIRROR, WHILE YOU SHOULD
BE LOOKING OUT OF THE WINDOW…”
Doug Daft, CEO Coca-Cola
BRANDING:
ALL
YOU
DO,
TELL,
WRITE,
OR SHOW
IS PART OF THE
BRAND EXPERIENCE
sustainable
SOCIALBUSINESSCONCEPT
LEADERSCHIP
CULTURE
ORGANIZATION3.0
KEY ELEMENTS
TRANSACTIONALBUSINESSCONCEPT
RECIPROCITY:GEVEN = ONTVANGENSOCIALE STRUCTUURASYNCHRONE WEDERKERIGHEID
WEGGEVEN:WEG=WEG
sustainable
sustainable
TRANSPARANCY
AUTHENTICITY
ORIGINAL
REFERENTIAL
NATURAL
INFLUENTIAL
EXEPTIONAL
sustainable
ORIGINAL
REFERENTIAL
NATURAL
INFLUENTIAL
EXEPTIONAL
sustainable
ORIGINAL
REFERENTIAL
NATURAL
INFLUENTIAL
EXEPTIONAL
sustainable
ORIGINAL
REFERENTIAL
NATURAL
INFLUENTIAL
EXEPTIONAL
sustainable
ORIGINAL
REFERENTIAL
NATURAL
INFLUENTIAL
EXEPTIONAL
sustainable
GLOBAL BRAINMETACORTEX
connectivity of people
connectivityofinformation
PC ERA
WEB 1.0
WEB 2.02000-2010
social web
web OS
Intelligent web
WEB 3.02010-2020
WEB 4.02020-2040semantic web
internet of things
& BEYOND