We have to create networked environments that would encourage each of us to achieve more of

our potential and deliver more and more value to our stakeholders

CO-WORKING IN

FOTO CREDIT: HENK JAN WINKELDERMAAT

RONALD VAN DEN HOFF

AUTHOR

PUBLISHER

TRENDWATCHER

ENTREPRENEUR

COACH

INVESTOR

CHAIRMAN OFSOCIETY30

FOUNDATION

Uber, the world’s largest taxi company owns no vehicles.

Facebook,the world’s most popular media owner creates no content.

Alibaba, the world’s most valuable retailer has no inventory.

Airbnb,the world’s largest accommodation provider owns no real estate or beds.

Skype, WeChat, WhatsApp & Facebook Messengerthe world largest phone companiesown no telco infra

Netflixworld’s largest movie house owns no cinemas

TODAY

TEN YEARS AGO

YouTube,the first video was uploaded

Facebook,just a year old

Bitcoin,didn't exist

Android,a small startup that Google just acquired

6.4 billion humans on Earth, only ~1 billion were online, and none of them had heard of Uber or AirBnb

TRENDSPLATFORMS: HOSPITALITY & OTHER SERVICES

E-Sports for pro-gamers. The heroe ‘PewDiePie’ has 41 million subscribers and 10 billion video clicks.

PLATFORMS: GAMING BIGGER THAN SPORTS

COUNTRY AS A PLATFORM

ESTONIA: E-resident-ID-cards.

E-residents have validated identitiesand can open bank accounts, start companies, hire staff without ever visiting Estonia in real life.

PLATFORM: COUNTRY AS SERVICE PLATFORM

The factory of the future will have

only two employees: a man and a dog.

The man will be there to feed the dog.

The dog will be there to keep the man from touching the equipment.*

*Autodesk CEO Carl Bass

PLATFORMS: PRODUCTION

COMPUTERS ARTIFICIAL INTELLIGENCE ROBOTS JOBS?

1964

AT&T $267 billion

760.000 employees

2015

GOOGLE $370 billion

55.000 employees

5 years old

WHATSAPP $19 billion

450 million users55 employees

$345.5 million per employee

23 years old

VODAVONE $128 billion

440 million users92.000 employees

$1.4 million per employee

JOBS DISAPPEAR, AS WE SPEAK!

COMPUTERS ARTIFICIAL INTELLIGENCE ROBOTS JOBS?

Former McDonalds CEO Says a $15 Minimum Wage Will GiveJobs to Robots

JOBS DISAPPEAR, AS WE SPEAK!

3D PRINTING : MAKERS PLATFORM WE CAN PRODUCE ANYTHING & FINANCE IT OURSELVES: DECENTRALIZED

DECENTRALIZED AUTONOMOUS PLATFORMS & TOOLSCOLLABORATION SOFTWARE.

DECENTRALIZATION

takeaway home cooked meals

COLLABORATIVE ECONOMY STUFF, FOOD & MORE

“We’re living in a world where people can become businesses in 60 seconds.” Brian Chesky, Airbnb

THE AIRBNB ‘EFFECT’

PIVOTTING FOR A PART OF THE PIE…

COLLABORATIVE SERVICE ECONOMYNEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY,PLATFORMS AS ENABLERS.

MATE Hotels creates their own Hub & Spoke platform

Interdependent Economy:networked value creation, based on

solidarity,sustainability

&reciprocity.

CO-WORK INDUSTRY:COLLABORATION OR STAND-ALONE?

“We want to create a platform where employees and coworkers come together and reinforce each other. ”Silvia Onos, Program-manager, Centraal Beheer.

HOW DOES YOUR LOCATION STAY RELEVANT?

A TRANSFORMATION*is a tailor-made experience

with an educational element and a changed individual as result.

“Authenticity, what consumers really want” Pine & Gilmore, 2007

*CREATION & PROGRESSION OF ECONOMIC VALUE:

VALUE CREATION: THE NEXT STEP

SERVICES

GOODS

COMMODITIES

EXPERIENCES

SERENDIPITY:the moment of an unexpected meeting of relevant people at an unexpected location triggers TRANSFORMATIONS.

TRANSFORMATIONS

spaces, servicesand productsmonetary

capital

shared co-working &

open collaborationsocial capital

ECO SYSTEM BASED ON A-SYNCHRONOUS RECIPROCITY, offering SERENDIPITOUSLY UNEXPECTED REAL TIME CONNECTIONS with RELEVANT people you DIDN’T KNOW BEFORE….

SERENDIPITOUSLY MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE.

Seat ReservationSystem

WHOIS INDA HOUSE?

unexpectedencounters

learnedunexpected

things

greatencounters

%

80

60

40

20

0

experiencedserendipity 2013

2015** 2013-2015 Survey by the Erasmus University of Rotterdam.

RESULTS.

a new job, invitation for a new projector started a new company:2013 1 out of 82015 1 out of 6

** 2013-2015 Survey by the Erasmus University of Rotterdam.

RESULTS: BEING PART OF THE ECOSYSTEM MEANS

-sales-marketing-pr.-research-innovation

…the network assist us in activities like:

“By facilitating serendipitous encounters we enrich the ongoing education of staff and students.” Guido van Dijk, coach and developer SOM

“We want to create a platform where employees and coworkers come together and reinforce each other. ”Silvia Onos, Program-manager, Centraal Beheer.

SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLSTHEATERS, HOSPITALS, HOTELS, COFFEE SHOPS…

…BUT ALSO INPRIVATE HOUSESAND RURAL AREAS

Ricoh Open 2016: a Seats2meet Pop-Up location

and in POP-UP LOCATIONS

ROADMAP.

IT IS ALL ABOUT