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Overcoming the challenges
of communicating online
without non-verbal cues
1
Ilka Kuhagen, IKM
Munich, Germany
Merlien
Berlin 16/17 April 2003
#qual360
© IKM International Qualitative Research
|
Communication
2
60% Body language
+smells,
+taste,
+....
90% >Non Verbal
© IKM International Qualitative Research
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Non Verbal Communication
Facial Expressions
Eye
Gestures
Movements
Distance
Reaction: Blushing, Sweating
Voice: level, volume, tonality
Pauses
3
© IKM International Qualitative Research
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Traditional Qualitative: Focus Groups
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Non-Traditional Qualitative: Online
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Online Quali is called „text only“ but....
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Fonts: size+type
CAPITAL letters
Bold/Italic/Underlined
Highlights
Colors for Fonts
Emoticons
!!! ??? … *bb*
Avatars
Profiles
New Language
Photos
Videos
Webcam
Internet
© IKM International Qualitative Research
|
Emoticons
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:-D
:-0
:-/
:-#
xD
;-)
(*_*)
(U_U)
(^_^)
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|
Sound and Action Words
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*argh* *ugh*
*hihihi*
*grin*
*rofl*
*!* *!!* *!!!*
*hmmmm*
*...*
© IKM International Qualitative Research
|
Avatars
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Choice of Avatar
tells about the respondent!
o Animals
o Flowers
o Comics
helps moderator identify respondents
Photos used as avatar
Gives the real image
But data protection issues…
© IKM International Qualitative Research
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Digital Media
10
Many ways to include pictures:
Respondents upload
photos/videos
Search the Internet for
appropriate photos (google
images) or videos (youtube)
Mail photos and moderator
uploads
Webcam (real time or
recorded)
Voice Recording (mp3-
uploads)
…
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| 11
Probing – Building Rapport
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| 12
User Profile
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Picture Sort
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Card Sort
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Fingerpointing
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Fingerpointing and more…
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Show me faces
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Storytelling: Blogging
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| 19
Add Visuals, Videos, Websites …
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Add Webcams
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Webcam Group
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Online Qualitative Research
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© IKM International Qualitative Research
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IKM – International Qualitative Marketing Research
Munich, Germany
Mobile: +49(0)170-8688240
skype: ilkakuhagen
Twitter: ilkakuhagen
www.ikmarketing.de Now a proud member of www.thinkglobalqualitative.com
