MASTERCLASS SOCIETY30

JUNE 2011:

ORGANIZATIONS & PEOPLE

in SOCIETY30.

22 RETWEETS19.000 CONTACTS

VALUENETWORK

12.000 + downloads

3.200 tradtioneel verkocht

1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PROSUMPTION

DEVELLOPMENT

THE BOOK!

BLUE OCEAN STRATEGY

ELIMINATE

CREATEREDUCE

RAISE

DART MODEL.

DIALOGUE

RISKBENEFITS

TRANSPARANCY

ACCESS

THE NEW HOUSE OF INNOVATION

N=1personalcocreated

experiences

Flexible andresilientbusiness

processes

Technical architecture of the firm

R=Gglobal acces to

Resources & talent

Social structure of the firm

SIMPLE, SMART, SHARING & SUSTAINABLE

HOOG

LAAG AANTALKLANTEN

HOOG

LONG SNOUT HOOG

LAAG

WAARDE PERKLANT

AANTALKLANTEN

OMZETPERKLANT

LONG TAIL

VALUE NETWORKS TH

E MESH

KRACHT VAN HET NETWERK

FYSIEKE OMVANGmetcalfe

SPELERS POSITIEstephenson

RELEVANTIEgranovetter

BETROUWBAARHEID

DUNBARS LAW

COMMUNITY OF

PRACTISE:

SHARING

VALUE NETWORKS

COMMUNITY OF

INTREST:

CONNECTING

COMMUNITY OF

PURPOSE:

COLLABORATION

- VALUE NETWORK

- MESHWORK

- RESONANTIE NETWERK

VALUE NETWORKS

VALUE NETWORKS

COMMUNITY OF

PURPOSE

- VALUE

NETWORK

- MESHWORK

- SOCIAL ECONOMIC ENTITY

simple

ZOMBIE BLOOPERS

SCARCITY TOABUNDANCE

CONSUMER

GOVERNMENT& PRODUCERS

ZOMBIEECONOMY

ABUNDANCE

PROSUMER

GOVERNMENT3.0& PRODUCERS3.0

SOCIALBUSINESSCONCEPT

CULTURE

LEADERSHIP

ORGANIZATION3.0

KEY ELEMENTS

TRANSACTIONALBUSINESSCONCEPT

VALUE CREATION

THE NEW HOUSE OF INNOVATION

PRAHALD & KRISHNAN 2008

N=1personalcocreated

experiences

Flexible andresilientbusiness

processes

Technical architecture of the firm

R=Gglobal acces to

resources & talent

Social structure of the firm

ORGANIZATION30

VALUE NETWORKS

VALUE NETWORKS

ORGANIZATION30

LEADERSHIP

VISIE

VERBINDING

VERMOGEN

ORGANIZATION30

COASE CEILING

COASE CEILING

ORGANIZATION30BOUNDARYLESS&CHAORDIC

TOEGANG

IS

BELANRIJKER

DAN

BEZIT!

BOUNDARYLESS:

Geografisch

Departementaal

Functioneel

ORGANIZATION30BOUNDARYLESS&CHAORDIC 1. MAKE CUSTOMERS AS SMART AS YOU

ARE

2. CONNECT CUSTOMERS TO CUSTOMERS

3. ALL THINGS BEING EQUAL, SELECT TECHNOLOGY THAT CONNECTS

4. IMAGINE ALL CUSTOMERS AS YOUR EMPLOYEES

Kevin Kelly

DENK IN WAARDE NETWERKEN I.P.V. WAARDEKETEN…

DENK IN ‘ROLLEN’ i.p.v. FUNCTIES

ORGANIZATION30DEVELOPMENT

TRANSFORIUM

TRANSFORIUM

ORGANIZATION30DEVELOPMENT

ORGANIZATIONLEARNING

KENNIS

VALUE NETWORKS

kennis

kennis kennis

kennis

kennis

info+

data

info+

datainfo+

data

info+

data

ORGANIZATIONLEARNING

ACADEMIE

ORGANIZATION30

storytelling

COMMUNICATION TOOL

TO ENGAGE STAKEHOLDERS,

TO SHARE KNOWLEDGE,

TO CREATE INVOLVEMENT AND

INSPIRATION.

storytelling

STORIES:

- HOLLISTIC

(TACID KNOWLEDGE + EMOTION)

- PROVIDES CONTEXT

- PROVIDES “LIVING EXAMPLE”

- MEMORABLE

- SENSE OF COMMUNITY &

BUILDING RELATIONSHIPS

- MOVE PEOPLE AWAY FROM

LINEAR THINKING

- INDIVIDUAL GROWTH

- AUTHENTIC

STORYLINE

“BE TRUE TO YOURSELF”

“BE WHAT YOU SAY YOU ARE TO OTHERS”

Joseph Pine

BRANDING30

sustainable

EEN STERK MERK:- HELPT JE TE DROMEN OVER JE SUCCES,

- GEEFT KRACHT EN MACHT.

- GEVOEL VAN SUPRIORITEIT.

- MAAKT JE BIJZONDER EN SPECIAAL.

- ZORGT VOOR BEWONDERING

DIAGNOSTIC MANUAL OF MENTAL DISORDERS BY THE

AMERICAN PSYCHIATRIC ASSOCIATION:

DIAGNOSES OF THE PSYCHIATRIC DISORDER

“NARCISM”.

“BEWARE OF NARCISM, THE TEMPTATION TO LOOK

IN THE MIRROR, WHILE YOU SHOULD

BE LOOKING OUT OF THE WINDOW…”

Doug Daft, CEO Coca-Cola

BRANDING:

ALL

YOU

DO,

TELL,

WRITE,

OR SHOW

IS PART OF THE

BRAND EXPERIENCE

BRANDING

SOCIAL MEDIASTRATEGY

CORPORATE STORY SOCIAL MEDIA SOCIAL MEDIA STRATEGY??

JOE PINE’S “INFINITE POSSIBILTIES, CREATING VALUE AT THE DIGITAL FRONTIER”.

MULTIVERSE

MULTIVERSE

MATTER(atoms)

TIME(linear)

NO-SPACE(virtual)

SPACE(physical)

NO-MATTER(no-atoms)

NO-TIME(non-linear)

JOE PINE’S “INFINITE POSSIBILTIES”: CREATING VALUE AT THE DIGITAL FRONTIER

JOE PINE’S “INFINITE POSSIBILTIES, CREATING VALUE AT THE DIGITAL FRONTIER”.

MULTIVERSE

PHYSICALVIRTUALITY

WARPEDREALITY

AUGMENTEDVIRTUALITY

REALITY

VIRTUALITYALTERNATE

REALITY

MIRROREDVIRTUALITY

AUGMENTEDREALITY

REALITY

AUGMENTED REALITY

PHYSICAL VIRTUALITY

MIRRORED VIRTUALITY

WARPED REALITY

ALTERNATE REALITY

AUGMENTED VIRTUALITY

VIRTUALITY

METAVERSE

REALITY

AUGMENTED REALITY

PHYSICAL VIRTUALITY

MIRRORED VIRTUALITY

METAVERSE

WARPED REALITY

ALTERNATE REALITY

AUGMENTED VIRTUALITY

VIRTUALITY

SOCIAL MEDIASTRATEGY

CORPORATE WEBSITE + CONNECTION WITH SOCIAL NETWORKS

DECENTRALIZE COMMUNICATION

&

MONITOR

CONTENT CURATION

V

V

V

V

V

V

V

V

V

VV

V

V

V

BACKTOTHEFUTURE

“THERE ARE:

ORGANIZATIONS,

THAT MAKE THINGS HAPPEN…

ORGANIZATIONS,

THAT WATCH THINGS HAPPEN…

ORGANIZATIONS,

THAT WONDER WHAT HAPPENED…”

Pe t e r F. D r u c ke r

“THERE ARE:

PEOPLE,

THAT MAKE THINGS HAPPEN…

PEOPLE,

THAT NO LONGER WATCH THINGS

NOT HAPPEN…

PEOPLE,

THAT WANT TO MAKE THE

DIFFERENCE…”

Ro n a l d v a n d e n H o ff

Organizations

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

Communication

2.0 3.0

THE CLOUD

connectivityofinformation

connectivity of

people

GLOBAL BRAINMETACORTEX

4.0

artificialintelligence

DUURZAAM ORGANISCH

OPEN DYNAMISCH

ZELFSTUREND TRANSPARANT

ZELFLEREND DELENLOVEMARK AUTHENTIEK

DESIGN

SIMPLE,SMART, SHARING& SUSTAINABLE

DESIGN

EMPLOYEE OF THE

FUTURE*

EFFICIENT-COST CONSCIOUS

OPEN FOR CHANGE

FOCUS ON THE CLIENT

ENTREPRENEUR

WELL INFORMED

EAGER FOR NEW KNOWLEDGE

FOCUS ON COOPERATION

*delta lloyd groep, annual magazine 2006/2007

DESIGNCULTURE.

BOUNDARIES*:

HORIZONTAL, VERTICAL,

EXTERNAL, GEOGRAPIC

RECOGNITION**RESPECTRECONCILIATION

* ASHKENAS

** TROMPENAARS, HAMPTON-TURNER

MULTIVERSE

PHISICALVIRTUALITY

WARPEDREALITY

AUGMENTED

VIRTUALITY

VIRTUALITY

MATTER(atoms)

SPACE

(physical)

TIME(linear)

NO-MATTER(no-atoms)

NO-SPACE

(virtual)

NO-TIME(non-linear)

ALTERNATEREALITY

MIRROREDVIRTUALITY

REALITY

AUGMENTED

REALITY

PHYSICALVIRTUALITY

WARPEDREALITY

AUGMENTEDVIRTUALITY

REALITY

VIRTUALITY

MIRROREDVIRTUALITY

ALTERNATEREALITY

AUGMENTEDREALITY

VALUE NETWORKS

AAN DE SLAG:

DEFINITIE

KRITISCHE SUCCES FACTOREN

NODIG?

SPELERS?

ROLLEN?

KENNIS & GELD NA AFLOOP

(WELZIJNS)ZORG

ONDERWIJS

ZAKELIJKE DIENSTVERLENING

SOCIAAL KAPITAAL EN

ALTERNATIEVE WAARDESYSTEMEN

OVERHEID

REGENTEN

PROSUMER

PRODUCENTEN

PROSUMER

INTERDEPENDENTE ECONOMIEverbondenheidduurzaamheidwederkerigheid

Domein vanwaardecreatie

van de SOCIETY30

CO-WORKING CROWDSOURCING

CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION

REDISTRIBUTION MARKETS

Businessmodels

PRODUCT SERVICE SYSTEMS

COLLABORATIVE LIFESTYLE

break

GOOGLE MAXSTRATEGY

GOOGLE MAXSTRATEGY

GOOGLE MAXSTRATEGY

SERENDIPITY

UNEXPECTED RELEVANCE

GOOGLE MAXSTRATEGY

GOOGLE MAXSTRATEGY

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

“Wat is de beste plek voor een vergadering met 10

mensen op of vlakbij van Utrecht CS?”

-frankmeeuwsen: “@WillemDudok seats2meet.com

#s2m    

-okparking: “@WillemDudok seats2meet”    

-paulvereijken: “@WillemDudok @Seats2Meet ”

-pvantees: @WillemDudok dat zou Seats2Meet

moeten zijn #s2m ... zie dat ik niet de enige ben met

die suggestie.”

Tientjesnet    Gisteren een te gekke avond gehad bij #S2M.

De plek, de mensen, de catering: alles werkt daar samen

om de ervaring te versterken.

CONTENTCURATION

sustainable

RECIPROCITY:GEVEN = ONTVANGENSOCIALE STRUCTUURASYNCHRONE WEDERKERIGHEID

WEGGEVEN:WEG=WEG

sustainable

MULTIVERSE

Joe Pine’s

METAVERSE:

REALITY

AUGMENTED REALITY

PHYSICAL VIRTUALITY

MIRRORED VIRTUALITY

WARPED REALITY

ALTERNATE REALITY

AUGMENTED VIRTUALITY

VIRTUALITY

Reality AugmentedR PhysicalV MirroredV WarpedR AlternateR AugmentedV Virtuality

Marco Derksen’s

7i MODEL:

IDENTITY & IMAGE

INTERNAL STAGE

INSIGHTS & KNOWLEDGE

INNOVATION

INTERACTION

INSPIRING NETWORK

INSTRUMENTS

ORIGINAL

REFERENTIAL

NATURAL

INFLUENTIAL

EXEPTIONAL

authenticity

ORIGINAL

REFERENTIAL

NATURAL

INFLUENTIAL

EXEPTIONAL

authenticity

ORIGINAL

REFERENTIAL

NATURAL

INFLUENTIAL

EXEPTIONAL

authenticity

ORIGINAL

REFERENTIAL

NATURAL

INFLUENTIAL

EXEPTIONAL

authenticity

ORIGINAL

REFERENTIAL

NATURAL

INFLUENTIAL

EXEPTIONAL

authenticity

Marco Derksen’s

7i MODEL:

IDENTITY & IMAGE

INTERNAL STAGE

INSIGHTS & KNOWLEDGE

INNOVATION

INTERACTION

INSPIRING NETWORK

INSTRUMENTSSOCIAL MEDIASTRATEGY