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HOW TO USE PINTEREST FOR BUSINESS 1 WWW.HUBSPOT.COM Share This Ebook! PINTEREST FOR BUSINESS How to Use Leads to Your Website with Pinterest

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PINTEREST FOR BUSINESS

How to Use

!"#$%&'"()*+&,&

Leads to Your

Website with

Pinterest

-&./01#+(2#34&3)

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INTRODUCTORY

IS THIS BOOK RIGHT FOR ME?

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HOW TO USE PINTEREST FOR BUSINESS

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and The St. Petersburg Times. FOLLOW ME ON TWITTER@MGIEVA

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CONTENTS

WHAT PINTEREST IS & WHY IT MATTERS /6

HOW TO CREATE A PINTEREST ACCOUNT & GET FOLLOWERS /15

HOW TO USE PINTEREST FOR MARKETING /21

EXAMPLES OF BRANDS ON PINTEREST /33

CONCLUSION & ADDITIONAL RESOURCES /42

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CHAPTER 1

WHAT PINTEREST IS & WHY IT MATTERS

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Pinterest Unique Visitors83/"+%c&U39.%2%

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WHAT IS

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1,300

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Using HubSpot’a marketing analytics, we are able to compare the two sources and how they impact our business goals.

Any business that relies on driving !"#$%#&'()*+,"(-".,/0$1,"12!-34"1("increase sales, should consider joining Pinterest.

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5)&73/&("%&/8#4@&2<%&_J#4&52`&0/2234&34&73/"&.(@%8A&%$%"7&8#4@1%&34%&3)&73/"&.#48&;#11&#4+1/6%&(&

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This is a screenshot of HubSpot’s Link Grader tool, which is part of our all-in-one marketing software. Learn more about HubSpot’s software.

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This is a screenshot of HubSpot’s Sources tool, which is part of our all-in-one marketing software. Learn more about HubSpot’s software.

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CHAPTER 2

HOW TO CREATE A PINTEREST ACCOUNT & GET FOLLOWERSBY PAMELA VAUGHAN

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Surprisingly enough, user access to Pinterest still operates under an invitation-only basis.“

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CHAPTER 3

HOW TO USE PINTEREST FOR MARKETINGBY PAMELA VAUGHAN

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HFN&G-FG'-RF

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supports the usage of hashtags. Users

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CHAPTER 4

EXAMPLES OF BRANDS ON PINTERESTBY LAUREN SORENSON

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!(2(&)"39&O34%2(2% shows that referral

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The brands that have been most successful are getting in on the pinning themselves. “

0.98%

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\/17 Aug Sept K+2 Nov !%+

Data: Monetate

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JN-JK!

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Peapod Pinterest page tells stories of

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relate to.

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CONCLUSION & ADDITIONAL RESOURCES

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-8&73/&+(4&2%11A&2<%&2"#+:&23&8/++%%6#4@&34&J#42%"%82&#84L2&4%+%88("#17&

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Succeeding on Pinterest is !/(*1"39:$9%"#(."6(*2";2(:*410"(2"0,2'$4,0"31"$91("1#,")$-,016),0"of your target audience.

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MEASURE THE ROI OF ‘PINNING’S#46&3/2&;<%2<%"&73/"&#4$%829%42&#4&J#42%"%82&#8&.(7#4@&3))>&

F#@4&/.&)3"&G/0F.32L8&o[?6(7&2"#(1&23&(++%88&839%&#48#@<2)/1&

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