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How can I use Pinterest for B2B Marketing?Ali SchwankeSimple StratIABC Presentation Feb 2016
My history of bug collecting
If you don’t know what was in the mind of a maker of a thing, all you can do at best is not use it properly.
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What’s more important than the platform is what we’re asking our audiences to share. It’s not about the network. It’s about the content.
- Tim Fishburne
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You’re starting with the wrong question.
How can I get the customer to buy because of something I pinned?
More than ever, brands need a plan for content worth sharing.
We need to createcontent worth sharing.
- Marketoonist
More than ever, brands need a plan for content worth sharing.
Content thatanswers questions.
More than ever, brands need a plan for content worth sharing.
Content thatsolves problems.
More than ever, brands need a plan for content worth sharing.
Content thatinspires creativity.
Pinterest is not a stand alone network. It requires cross promotion and engagement from other networks to be effective.
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Source: Sprout Social and Pew Research
“To make a lasting connection, the goal is not to promote the shampoos, strawberries and steaks that are sold in the actual stores but to communicate the lifestyle that the Whole Foods team aspires to — an appropriate ambition, given that Pinterest has often been likened to a digital inspiration board. And by creating an aspirational lifestyle, we can convert casual pinners into brand enthusiasts and, hopefully, customers … and because the point of Pinterest isn’t to push products, but to help people explore and deepen their interests, consumers don’t feel like they’re being marketed to.”
Integrated strategy
Workflow and Engagement
Automate based on customer trigger.
Invite to engage.
You’re invited to join us (and the
chickens) on social media.
We want to “feel like it’s working” is not a good
goal.
Using Pinterest for Business
Create a Great Bio
Showcase Videos
Careers/HR
About Us
Personal Tour
Learning Center
Case Studies
Idea Generation
Tips for Success
High res + 600 px = best for Pinterest. Only images that are
at least 100 x 200 (or 200 x 100) pixels are Pinnable.
Use plenty of high-quality
images on your website
Engage with other users by tagging them with @ or use
hashtags to highlight specific topics, such as #startup
#nonprofit or #marketingtips
Use names and hashtags
on Pinterest boards
In order to be social and say thanks, here is a great “ninja trick”. Type in the following link (using your own url):
www.pinterest.com/source/yourwebsite.com and it will show you all the pins/repins made direct from your website.
Track pins from your website
80% of all pins are repins.
Be part of the 20%.
Plus it’s SEO friendly if done correctly.
Notice how many of the National Wildlife Federation photos have “pinned from
nwf.org or blog.nwf.org
Link back to your site.
Upload + Edit
Upload + Edit
Some B2B brands have complex products and services that take a long time to explain. Use a board on Pinterest to explain how those complex products and services work.
-Julia Borgini, B2BNN
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"In the B2B world, using Pinterest as a tool solely to 'enhance your brand' isn't going to cut it. When leads and customers are your bottom line, it's really important that you're driving quality traffic to your website with
- Rebecca Corliss, Hubspot
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Measurement & Tracking
.005% response rate
Pinterest Analytics
Referral Traffic
[email protected] the email list for tips at simplestrat.com
Ali SchwankeSimple StratIABC Presentation Feb 2016
