Free BrandingPinterest is great for free branding. You can optimize Pinterest accounts, boards and pins for your brand name so that people will see it throughout the social platform. Since people can change the description text, it’s a great marketing tactic to put your brand in the corner of each Pin image so that the brand travels with the Pin. It’s also very important that each Pin links to a webpage that allows the customer to purchase or inquire about that specific product/service.
Your Customer’s Ultimate Wish ListPinterest strategy differs from Facebook and Twitter because people use Pinterest differently that the other social sites. Pinterest is essentially an individual’s personal wish list, which is invaluable information for advertises and business owners. Once your products are on Pinterest, you can see who else has pinned the products which gives you an exclusive list of potential customers.
A Distinct Sales PathPinterest also has the highest average order value (AOV) out of all social networks. Pinterest’s AOV is $140-$180, while Facebook’s is around $80 and Twitter is $60 per purchase. Pinterest also has a .9% same-session conversion rate. Invest in quality photos that appeal to your target audience. Include vital information in the description so that the consumer can easily make a decision to purchase.