Use Pinterest to Grow Your Business

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Yes, You CAN Use Pinterest to Build Your Business Kelly Allen, Full Bloom Marketing & NCWWeddings.com

Tuesday, October 21, 2014 • Pybus Market • 8:30 AMGWATA Social Media Club

If you want to live tweet: #gwatapinterest or #gwatasmc

+What is ?

Virtual Pin Board

Browse pinboards created by other people.

Organize and share things you find on the web.

Connects people through the things that interest them.

Have you ever ripped a page out of a magazine?

+Pinterest is Content

BRANDS

Etsy

Urban Outfitters

West Elm

Williams-Sonoma

Reykjavikcornerstore.com

Poketo.com

Brides.com

INTERESTS

Food & Drink

DIY & Crafts

Home Décor

Design

Hair & Beauty

Women’s Fashion

Holidays & Events

Kids

Art

Weddings

Travel

+Who is On Pinterest?

Time Spent:

Pinterest -- 15.8 minutes

You Tube – 16.4 minutes

Facebook – 12 minutes

Twitter – 3 minutes

Gender

Men

Women

17 & Under

18-24

25-34

35-44

45-54

55-64

05

101520253035

User Age

• 30% high income• 50% with children

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Prime Pinning Times

8 AM 10 PM

+ Valued at $5 billion

Could easily overtake FB & Twitter for most users

They do NOT allow any contests or price promotions

Pinterest doesn’t suffer from “ad blindness” that Twitter, FB, and websites do – the ads looks like the rest of the content.

People don’t go to FB or Twitter looking for specific item, but they do go to Pinterest looking for products and inspiration.

+Pinterest is Discovery

Google is Search.

Pinterest is Discovery.

“Guided Search” on Pinterest has increased activity.

+For Your Business…

A Vision Board – for you and for your customers to know your goals.

Include price information and availability in caption.

Include a HYPERLINK to your website.

Think beyond pictures. Quotes, charts, infographics.

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NEXT STEPS:

Article at Entrepreneur.com:

10 Commandments of Using Pinterest for Business

Infographic

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NEXT STEPS:

Article at Social Media Examiner.com:

“The New Pinterest Analytics Tool: How to use it For

Business”

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Contact:

Kelly AllenFull Bloom [email protected]@fullbloommktg