HOW-TO: Use Pinterest to Promote Your Business

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    21-Oct-2014

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As an entrepreneur or business owner, you've likely heard a lot about how Pinterest can drive online sales. But maybe the thought of using yet another social network seems daunting and time consuming. Join us for a step-by-step guide to building a successful Pinterest presence that ensures your business is getting the maximum benefit from Pinterest.

Transcript

HOW-TO:Use Pinterest to

Promote Your BusinessLeverage the Visual Web

+Chris Mohritz | chris@mohritz.co | #IdeaToOperations

OUR JOURNEY

What is Pinterest? Why use Pinterest? How to create your account What to pin How to create boards How to pin How to find pinners How to find content

Well jump right inFeel free to ask about my background after session

MY GOAL

Everyone leaves today witha clear topic to pin about, and

concrete steps to get going

ENJOY THE RIDE

Slides will be available at:http://meetup.com/Eureka-Scottsdale

WHAT IS PINTEREST?A Traffic Machine

IMAGE-BASED

www.pinterest.com/theyummylife Social network Sharing your interests Boards Pins

WHY USE PINTEREST?Its a Traffic Machine

GET HIGH-QUALITY TRAFFIC

www.pinterest.com/theyummylife mashable.com/2013/05/08/pinterest-most-popular-brand-boards/ sugarrae.com/online-marketing/social-media/using-pinterest-to-rock-out-your-brand/

HOW TO CREATE YOUR ACCOUNT

Go Business

THE 2 MINUTE SETUP

www.pinterest.com Personal vs. business account Email: can be changed later Username: brand (or benefit you provide) Picture: consistent or descriptive (www.

pinterest.com/cupcakeproject) About You: why they should follow you Location: nearest major city Website: verify it

WHAT TO PINEye-Catching Images

EYE CANDY

Goal (of pin): get their attention Show benefit of your product/service Food, fashion, fitness, crafts, photography Travel sites, sunsets, sunrises also do well Pretty not required (just eye-catching) Can use screenshots (& Google Docs) Dont sell Dont forget the videos

HOW TO CREATE BOARDS

Do Your Homework

SEARCH-FRIENDLY HEADLINES

www.pinterest.com/lifebyearth Name: use keywords (check Google &

Pinterest) Description: what youll pin in that board Keep most popular boards above fold

HOW TO PINBe the Latest & Greatest

EXPRESS CONCEPTS VISUALLY

Manual, browser extension, etc. Pin images from your blog Source: blog post URL (money site) Description: be engaging, ask a question Always be testing (time, content, etc.) Be something they havent seen before

HOW TO FIND FOLLOWERS

Be Interactive

DONT PLAY THE NUMBERS GAME

Comment (inform, inspire and interact) Re-pin Like Follow (quality over quantity)

HOW TO FIND CONTENTBe Eye-Catching

START USING IMAGE SEARCH

www.google.com/search?q=infographic+organic&tbm=isch

Blogs: www.pinterest.com/source/travelchannel.com

www.pinterest.com/popular Other social networks

HOW TO GET BETTERAlways Be Improving

ANALYTICS

www.pinterest.com/source/lifebyearth.com/analytics

www.gopixel.me www.tailwindapp.com

RECAP

Pinterest is a traffic machine Get it while its hot Pin eye candy Be interactive Be engaging Point them to money site (or next step) Always be testing (ABT) Do more of what works Forget what doesnt work

RESOURCES

Ultimate List of Pinterest Tips bloggingwithamy.com/pinterest-tips Read comments also

Using Pinterest to Rock-out Your Brand sugarrae.com/online-marketing/social-

media/using-pinterest-to-rock-out-your-brand

www.pinterest.com/search/boards/?q=pinterest%20tips

GOAL CHECK

What to pin about? Steps to start pinning (& get traffic)?

The Mobile Minute

Note Taking Apps...

Google Keep lifehacker.com/not-just-another-notes-app-why-you-should-use-google-k-509256637

Evernotewww.evernote.com

COMING UP

Next Week: HOW-TO: Move Your Business Into The Cloud

With Google Apps

Week After Next: HOW-TO: Research Local Businesses (And Build

A Mailing List For Free!)

In 2 Weeks: HOW-TO: Create An Automated Email System

That Sells For You 24/7

10x.to/eurekachris@mohritz.co