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Body Level One
Body Level Two
Body Level Three
Body Level Four
Body Level Five
Dr Patrick Dixon Chairman Global Change Ltd
TheFutureofAlmostEverythingandhowtocreatemagicforcustomers
Ins:tu:onalBlindness-beyonddata
Complexity and scale create risks
Title Text
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Strategies often overtaken by events World can change faster than you can hold a board meeting
Agility
What is the future of the global
ECONOMY
WGP2005-2014(%,constantprices)
VietnamGDP1985-2011
$3.4trillion
$2.4trillion
Reserves
The future is aboutEMOTION
85% of world population will be living in emerging
markets in 10 years
1 billion will migrate over next 30 yearsspend on infrastructure in 30 years greater
than in all previous previous history
Science,technologyengineering,
maths
MostSTEMgraduatesinemergingmarkets
Europe Dying 4 couples to produce single great-grand child
1 million over 90 year olds in Italy in 12 years time
FutureofHospitals
Smartimagingwilltransformdiagnosisandtreatment
$75bn endoscopy market by 2022
125,000 stents or carotid surgery a year in US
250millionwearabledevicesby2023
$20bnto$70bnby2025
Home Tele-Monitoring
Read your genes in 2 hours for
$2000
PigsteethgrowninsideratsMicegrownewteethfromnervecells/gum:ssue
Grow New Teeth
Repair Heart / Brain / Retina / Spine
Life expectancy will grow much
faster than forecast
1weekevery4
Slow or no ageing is a reality
Rockfish, Turtles, some Whales
No signs of getting old
Rougheye rockfish (Sebastes aleutianus) 205 years Aldabra Giant Tortoise 255 years Lobsters are believed to live 100 or more years Ocean Quahog clam 405 years
Some animals do not age in normal way
1trillionpagesamonth
People love Cities and Offices
Teleworking Only 2.5% of US workers are exclusively home-based 60% UK office workers have opportunity to work from home regularly - but few take it (during office hours)
Talking to customers on journey of life
Death of traditional marketing
90% all global data generated in last 2 years
Sales of canned food in Mexico store = demand for more steel tins in China
Big Data
Little Data often matters
most
Big Data = PatternLittle Data = Person
missing you
FromMARKETINGcampaigntoALWAYS-ONCONVERSATION
Globalised+BarriersProblemofScale
Since 1980, global trade has grown at twice the rate of production but this trend will slow down rapidly
South to South Trade will grow
VW mega platformVWMegaPla^orm-basisfor1mcars
World too small for more than:2 airline manufacturers
3 mobile operating systems10 large pharma
5 large auto companies
11%wageinfla`oninChinain2013-2015
NearshoringBoom
MegaChains
Converging in price, quality, experience and appearance
AcrossEU,10grocerscapture50%ofsales
Instant information
Internet of Things
Fast Fashion 15 days design / order to market
28% savings on unwanted markdowns, lost sales or
stockouts using RFID tags
Most online sales will be MOBILE
8dressesindifferentsizeandcolourdeliveredto
home
Loca`onMarke`ng
isnextBIGTHING
Over4000roadhauliersinEU
82
SUPPLYCHAIN
OlderBuyers
MobilePayment
1.7bnmobileusers-nobankaccount Kenya-17mcustomersusemPesa $9bnpa->33%GDP
90
1.7bnphoneusersareunbanked
Free mobile devicescalls / web / TV / games / payHigher income model
201020132015
TelcoBanks
90%MicrosofR&D SalesForceR&D>$3bnpa
CLOUD
5.5billioncyberahacks42%increase/year
BigData-InternetofThings-Cloud>160Gbpsindenialofservice
$40 Trillion Green Tech Boom driven by oil price, cost cuts, green activism
75% global growth in green energy was in China in 2014
Shale gas 33% US supplies
3.3m US jobs $468bn pa + more oil
produced than Saudi by 2020
200 years global supply Up from 60 years in 5 years
120,000 terawatts of sunlight /day 7,000 times total power useQUEBECfromARIZONAMOSCOWfromSAHARA
Solar cell generation parity
SolarCells$/wah1990-2015
subsidies
PriceParity
120,000 terawatts of sunlight /day 7,000 times total global power use Power Moscow from Libyan Desert
Why China will dominate wind power industry 40% EU power = wind by 2050
Surplus wind to hydrogen - to methane ?
ManagingPeakGenera`on InJune2013electricitypricesinGermanybecamenega`ve-EU150/MWhr
Smart heating or cooling Save 30-50% energy - payback 4 years
New Street Lamps save 3%
national energy
Beyond Compliance
do things you really believe in LifeisShort
AllleadershipcomesfromVISIONofabeherfuture
LessonfromNon-ProfitsandAc`vists
Connectwithallthepassionspeoplehaveandtheywillfollowyoutothe
endsoftheearth,promotewhatyoudowithpride,andmayevenbewillingto
workforyoufornexttonothing
.andthefourwordphraseis.
do things you really believe in LifeisShort
BuildingaBeherWorld
TheMagicofeverygreatBusiness
Dr Patrick Dixon Chairman Global Change Ltd
globalchange.com15millionvisitors
5millionvideoviews
http://globalchange.com