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This is a slightly edited version of my slides presented in London on June 7, 2013 and the Reuters Institute see https://reutersinstitute.politics.ox.ac.uk/research/conferences/forthcoming-conferences/big-data-big-ideas-for-media.html BTW: You can download ALL of my slideshows, free books and other stuff at http://futuristgerd.com/downloads/ "Data stockpiles are growing exponentially...consumer profiles, media content usage patterns, Twitter and Facebook posts, online purchases, public records, real-time media user behavior and much more. The Big Ideas conference speakers will inspire tactics and strategies to harness these data. The media industry's leading edge experts from journalism and business disciplines will detail their own case studies, outlining their challenges and triumphs using tools to understand complex data sets. They will outline how these experiences have paved the way to prize-winning journalism, audience insights and growing revenues..."
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Big Data and what it could... or should mean for the Future
of Media and Journalism
“Big Data is high-volume, high-velocity and high-variety information assets that demand cost-effective,
innovative forms of information processing for enhanced insight and decision making” *Gartner
Streams. Cloud. Now. We. Data (Kevin Kelly)
The digital default is coming
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Big Data: some relevant facts & stats
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Rise of data-driven business models
Paying with Data | Privacy | Attention
Disruption ☯ Opportunity
Data. Input. Ideas. Information
1 - 2 - 4 - 8 - 1 6 - 3 2 - 6 4 - 1 2 8
“We will be online all the time in virtual / augmented reality. We won’t be looking at devices such as tablets and phones. Rather, computer
displays will be fully integrated with real reality” (Ray Kurzweil)
Disruptions and Opportunities for Data Journalism
Smart-everything: the IoT, M2M
‘Finding relevant stuff’ might be a good robot job - to a point
“Search engines won’t wait for you to ask for information. They will know you like a friend, aware of your concerns and
interests at a detailed level” Ray Kurzweil
Journalism: making sense of exponential data, for linear humans:)
Knowledge. Wisdom. Learnings. Relevance. Depth.
http://pinterest.com/pin/197876977350036245/http://en.wikipedia.org/wiki/DIKW_Pyramid
Big Data-fuels Cross-Media Story TellingBig Data-fuels Vizuality. Immersion.
Mobile devices are becoming our external brains
‘External Brains’ may become good targets for ads, too:)
http://www.theatlantic.com/business/archive/2013/03/this-is-the-scariest-statistic-about-the-newspaper-business-today/274125/
Massive Human - Machine /AI Interface (R)Evolution
The 3 spheres of data: shift towards anticipation
Volunteered InferredObserved
A total on-demand, serendipity-free, self-controlled future will not be human enough
Social Local Mobile (SoLoMo) Data. Video.
Advertising goes 30-50% digital: the question is not if but when / who / how
Humans
Data
AISoftware
The Future
InterfacesMachines
Smart Agents
Information
Robots
Permission, TrustControl, Recourse
Standards, Open Platforms, APIs
Regulations, Policies, Ethics
Sooner or later everything becomes:DynamicReal-time
SocialMobileLocalFluid
Predictive
The Tricorder for News is coming
Searching for something
Informationseeking us
i.e. we are ‘being searched’
We are being searched...sought-out...found
Most technologies that we used to direct will start
conducting themselves
Your future editorial assistants?
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Big Data without ‘Big Meaning’ and ‘Big Design’ is irrelevant
Big Data without Big Meaning is just like crude oil
Video Source: IBM Future Scenarios, Youtube
Data-journalism is probably indispensable
Source: wired.com
Crucial for the Future of Journalism: Open data, open ecosystems, open standards, open technologies
Journalism in the age of leaps...
Locked Loose
Journalism: the direction is clear...
Liquid
Added values based on ‘Big Data’ and ‘Big Design’ can make a huge difference
If data is the new oil, than should ‘gas stations’ be licensed?
Henri Poincaré
Summary and take-aways
Thanks for your time and attentionFuturistGerd.com
Thefuturesagency.com
Gerdtube.com (youtube)
GerdCloud.com