Mike Walsh - Futurist and Keynote Speaker

8/9/2019 Mike Walsh - Futurist and Keynote Speaker

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a leading global authority on consumer innovation,emerging markets and the digital future

HE FUTURE IS NOW. All the traditional industries we grew

up with are all in the process of being turned upsidedown and re-invented. At the heart of this revolution is

Tnot just a transformation in technology, but a revolution inanthropology. When every consumer on the planet isconnected to each other - the network is more than just abusiness tool, it becomes the ultimate lab for bringing newideas to life. After all, as interesting as it is when thingschange, the real magic happens when people do.

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M I K E W A L S H


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EST SELLING AUTHOR OFFUTURETAINMENT and CEO ofconsumer innovation research labB

Tomorrow, Mike Walsh is a leading authority

on the digital future. Mike's expertise isexplaining new patterns of consumerbehaviour and disruptive technologies inemerging markets. His advisory work andkeynote presentations provide uniqueinsights into the growing influence of newmarkets and generational change onbreakthrough innovation and businesstransformation.

Mike Walsh prepares business leaders for

what's next. Rather than focusing on thedistant future, Mike takes an anthropologicalapproach - scanning the near horizon fordisruptive technologies and consumerinnovations on the verge of hitting criticalmass, and then translating these into usablebusiness strategies. A global nomadconstantly traveling the world for the bestideas Mike distills the most relevantinsights into tailored keynotes that allow any

// B A C K G R O U N D

audience to not only understand, but also start to influencethe future direction of their industry.Mike is an expert on emerging markets. Mike's new book THEDIVERGENCE, charts the rise of online consumers in the fast

growth emerging markets. His central contention is thattomorrow's Web will be radically different to conventionalWestern models and will require entirely new engagementstrategies. Mike previously ran the market leading consumerinsights house Jupiter Research in the Asia Pacific, and heldsenior strategy roles at News Corporation in both theAustralian and Asian markets. In his current role atTomorrow, Mike has advised the CEOs and seniormanagement teams of companies such as the BBC, Fujifilm,Cartier, IWC, MSN, Star TV, P&G, Televisa, Hutchinson, Philips,Grey Advertising, Schwarzkopf, Roche Pharmaceuticals, BTFinancial and HSBC.

Mike is a dynamic and high energy presenter, blending acinematic feast of original video, award winning visualdesign and mind blowing case studies of innovation from hispersonal experiences in the field. Whether a conference,strategy offsite or an intimate boardroom discussion - Mike'spresentations act as a powerful catalyst for innovation,strategic planning and brand inspiration.

Rather than a technologist, I seemyself as an anthropologist lookingat the disruptive impact ofconsumer behaviour an innovation.

MIKE WALSH PREPARES BUSINESS LEADERS FOR WHATS NEXT


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// P R O G R A M S

Mike Walsh has four core programs, which areconstantly updated with the latest case studiesand field reports from his extensive global

research program.With a background in strategic advisory andconsumer research, Mike takes the time to studyeach client engagement in depth to tailor hisspeeches to directly address your specificindustry dynamics and corporate opportunities.

Each program can be delivered as either a one

hour keynote, or as an extended half dayworkshop with interactive exercises.THE THEMES OF THE FOUR PROGRAMS ARE:

1. Media, Marketing, Consumer Engagement,Generational Change (FUTURETAINMENT)

2. Emerging World, New Growth, DisruptiveInnovation (THE DIVERGENCE)

3. Mobile, Marketing, Consumer Behaviour(UBIQUITOUS)

4. Innovation, Strategy, Business Transformation(NEXTLAB)


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// F U T U R E T A I N M E N T

YESTERDAY THE WORLD CHANGED, NOW ITS YOUR TURNWelcome to the Revolution. From the wild copyright warzones of Asia to the newlycolliding forces of Silicon Valley and Hollywood, there is a new generation of youngconsumers challenging what it means to live in a digital world. Smart, connected, andmobile the 'Naturals' have never known a world without the Web. The big idea at the

heart of FUTURETAINMENT is that we have moved from an era of broadcast networksto audience networks, through which consumers have now taken charge of howbrands are discovered, shared and popularized. Forget technology - the future ofyour business will be being shaped by anthropology. For marketers and businessleaders alike, understanding the new patterns of online consumer behavior will beessential for both success and survival.

Mike's FUTURETAINMENT keynote can be tailored to address the future of consumerand employee engagement in a variety of industries from finance and retail, to traveland pharmaceuticals.In this session you will:

- Discover the top five consumer shifts with the potential to transform your industry- Rethink your core business strategies and HR policies to both engage the nextgeneration of consumers and manage the Naturals in your business- Leverage radical new thinking and digital business models from the emerging world- Go beyond conventional social media tactics to harnessing the true power of'audience networks'- Gain insights into the power of content driven, transmedia brand platforms toactivate the stories beyond your brands..

For marketers and businessleaders alike, understandingthe new patterns of onlineconsumer behavior will beessential for both successand survival.

MEDIA, MARKETING, CONSUMERENGAGEMENT, GENERATIONAL CHANGE


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// T H E D I V E R G E N C E

WHEN THE EMERGING WORLD RULES THE WEBWhat we think of the Web today is only a fraction of its future potential. THE DIVERGENCEmarks the point where everything we know about the digital world will change. Soonemerging markets will not only overtake the West in terms of economic growth, but alsoas the dominant commercial and cultural influence on the development of the Web. How

we interact, transact and entertain ourselves in the future will be shaped by a billionnew digital consumers coming online from Brazil, Russia, India and China.. Forget theWeb of the West, and begin to understand the Web of the Rest. Tomorrow's digital worldwill be a milieu of competing cultures - simultaneously a source of conflict and alsounprecedented new consumer innovation.THE DIVERGENCE is your roadmap tounderstanding and accessing the growth potential of these new digital markets.

In this session you will:

- Learn where many of today's major online trends (such as social networking, socialgaming and group buying) actually came from, and identify some of the next big onlineideas currently incubating in emerging markets- Explore the 3 Crowns of Power which are fueling the growing influence of BRIC nationson the future of the Web- Discover how differently online consumers behave in Divergence markets, and whatyou can learn from them- Harness the constraint-led models of innovation in emerging markets- Leverage the best success and survival strategies for companies operating in theDivergence Age

The Divergence marks thepoint where everything weknow about the digitalworld will change

EMERGING WORLD, NEW GROWTH,DISRUPTIVE INNOVATION


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// U B I Q U I T O U S

ENGAGING TOMORROW'S MOBILE CONSUMERWhile faster processors, bigger screens and more powerful features steal theheadlines - the true mobile revolution plays out daily in its continuing impacton the way we live, work and play. The next generation of phone technologywill be less about innovative hardware, and more about providing consumers

with ubiquitous, high speed access to our social, professional andentertainment networks. From location based technologies, to gesture basedinterfaces and integrated financial services - the future of your phone may beno phone at all. For advertisers and platform providers alike - to reallyunderstand the mobile business of tomorrow you have to first step inside thelives of the consumers that will inhabit it

In this session you will:

- Experience a unique immersion format that tells the individual stories of fiveconsumers in a mobile world over a 24HR day- Understand next generation mobile technologies and their impact on yourbusiness and marketing strategies- Examine the potential impact of new mobile applications and platformsevolving from China and other emerging markets- Explore opportunities to extend your products and services as mobileapplications- Rethink your business to engage tomorrows mobile centric generation

To really understand themobile business of tomorrowyou have to first step insidethe lives of the consumersthat will inhabit it.

MOBILE, MARKETING, CONSUMERBEHAVIOUR


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// N E X T L A B

UNLEASHING THE FUTURE ON YOUR COMPANY AND COMPETITIONWhat does it take to not only be the best, but to also change the rules of the game?NEXTLABis a high impact program designed to equip top managers with the insights, motivation andtools to transform the way they do business. The future is already here, you just need toknow where to look. From social gaming in China to radical new low cost business models

from India, next generation mobile banking in Africa and experiential brand platforms in LatinAmerica - the best unorthodox thinking is taking place far from the traditional centres ofinnovation. The secret to seeing what's coming next is to pay close attention to the spaceswhere all the rules are being broken.

NEXTLAB is a fast paced global tour of the disruptive technologies and new consumerbehaviours that will directly impact you and your industry. By the end of this action packedkeynote you will not only know what's around the corner, you will learn how to think like afuturist yourself!

In this session you will:- Discover the disruptive enablers that are already changing the relationship you have withyour customers and competitors- Understand and identify the 3 Waves of Innovation- Envision future consumer scenarios as a tool for product and service transformation- Build an innovation radar for your company and identify the trends most likely to impactyour core business- Develop an internal scorecard to track how focused your company is on shaping the future

The secret to seeing what'scoming next is to pay closeattention to the spaceswhere all the rules arebeing broken

INNOVATION, STRATEGY, BUSINESSTRANSFORMATION


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// M I K E S B O O K

MIKE'S NEW BESTSELLINGbookFuturetainment is aperfect complement to his

keynote and workshop presentations, and

provides a succinct overview of the digitalrevolution. Futuretainment is about a worldtransformed by consumer connectedness. It isan indispensable handbook for anyonewanting to understand the future of media andmarketing, and explains what it will take forcompanies and brands to thrive in thischallenging new environment. With a uniquefocus on the dynamic markets of Japan, Chinaand Korea - Futuretainment tells the story of

disruptive consumer innovation at the cuttingedge of social media

The big idea at the heart ofFuturetainment isthat we have moved from an era of broadcastnetworks to audience networks. Audiencenetworks, formed on Twitter, Facebook andplatforms like QQ in China are more than meresocial pastimes. They have become the new

distribution network for how media content isdiscovered, shared and popularised.

Art directed by the award-winning Vince Frostand Quan Payne, Futuretainment is an intensevisual feast, presenting its 23 unique insightswith original photography, innovative graphsand data visualisations a radical rethink ofthe traditional business book. Futuretainmentrecently won at Art Directors Club award inNew York for design.


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DYNAMIC, HIGHLY

RELEVANT ANDSTIMULATING,WITH FRESH ANDUNIQUE INSIGHTSNirvik Singh, Chairman & CEO - Grey Group Asia

WOW!Tom Lucas, Director ofMarcomms, UKTV

I WOULD HIGHLYRECOMMEND MIKEWALSH TO ANYCOMPANY WHO

WANTS TO GET ACLEARERUNDERSTANDING OFNOT WHAT MIGHTBE, BUT WHAT ISVERY LIKELY TO BE.David Marshall,Managing Director,FujiFilm Australia

FASCINATING! YOU SHOULDALSO WRITE BOOKS ONPRESENTING TECHNOLOGYTOPICS TO NON-TECHNOLOGYPEOPLE. ITS A SKILL VERY FEWTECHNOLOGISTS HAVE.

Nick Nero, Director of NewTechnology Strategy, WaltDisney Studios HomeEntertainment

YOUR PRESENTATION WAS UNBELIEVABLE.SCARY BUT ENLIGHTENING AND CHALLENGINGJohn Kukla, VP Creative Services, Fox

AN IDEAL CONTRIBUTIONMark Scott, Managing Director, ABC

GREATSESSION,REALLY

INSIGHTFUL!Joe Early, EVPMarketing, Fox

AN EYE OPENERCyril Rickelton-Abdi, Director, Technology Development- Disney ABC Television Group

KEEN INSIGHTON SOCIAL MEDIATim OReilly, CEO of OReilly Media

THANK-YOU FORCONTRIBUTING TOFOXTEL'S SUCCESSPeter Tonagh, Chief Financial

Officer - FOXTEL

INSIGHTFUL AND FASCINATING!Hellen Kellie, Director of Marketing, BBC Worldwide INCREDIBLE!

Santiago Kuribrena, CMO, Televisa Networks

YOUR SPEECH WAS GREAT! I CAME UPWITH LOTS OF IDEAS FOR MY BRAND. ITWAS A PLEASURE HEARING YOUJuan Pablo Jim, MD Mexico, LOreal Paris

GREAT SESSION! TO BE PERFECTLY HONEST, IMSORT OF LOST BETWEEN BEING VERY EXCITEDAND VERY FRIGHTENED.Andrew Donohue, Director, On-Air Promotions, NYCTV/NYC Media Group


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FOR MORE INFORMATION VISIT:

WWW.MIKE-WALSH.COM

T H E F U T U R E I S N O W
http://www.mike-walsh.com/http://www.mike-walsh.com/

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Mike Walsh - Futurist and Keynote Speaker