Matt Lane of Squiz New Zealand From the Squiz 2010 New Zealand User Conference Once upon a time, the web consisted of static brochures. Now the web is full of conversations. Users are no longer limited to desktop browsing, but access from a range of mobile devices. In this new world, we need to engage in conversation and know which content to show to which users is which situations.
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From web content to mobile conversations
>
Matt Lane
Squiz2010 User Conference
26 November 2010
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Joe
Conversations
Mobile web
> 3. > This is Joe 4. > Joe runs a bar 5. > Joe
doesnthave a website 6. > But he is on the web 7. > talking
with his customers 8. > responding to blogs 9. > There are so
many conversations 10.