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Peggy Anne Salz (twitter: @peggyanne) presented at The Afternoon Club for Social Media Week, hosted by Yodel Mobile at IBM. The topic was social media in mobile and Peggy was focusing on content, context and conversations; analysing true personal mobility, explaining how mobile is an extension of ourselves and how Amazon is raising the bar
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Mobile & Social - at the intersection of content, context & conversations
Peggy Anne Salz
Content & Industry Analysis
Research, Strategy, Content, Knowledge
Author & curator of mobile app books, research and insights
People are mobile
…and mobile is part of who they are
True Personal Mobility
• PERSONAL (we customize our mobile devices and regard them as an extension of our personal identity)
• PORTABLE (we have them on our person most of the time)
• PEDESTRIAN (we make them a part of our real-time life as it happens)
Personal and participatory
“I needs WE to be ME.”
Mobile: extension of ourselves
People depend on their phones to manage their lives, interact with companies and brands, conduct commerce, transfer money and even pray.
Smart (& loved!) personal assistant, life manager
Experience across all verticals & screens:We want what we want, how we want it
Amazon raises the bar - will marketers need to follow?
Bridging digital & physical worlds
http://www.mmaglobal.com/bridging-digital
Thanks!
Peggy Anne SalzFounder & Chief [email protected]: @peggyanne Skype: peggy.salzMobile: +49 172 245 1028
mobilegroove.com
