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Section three of the Community Keynote at Dreamforce 2012.
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CONTENT & CONVERSATIONS THAT DELIGHT
Content MarketingJennifer Burnham
@jennydburnham
Social Media Has Changed Marketing ForeverThe Largest Shift in 60 Years
Old WayUnsolicited One to many Untargeted Engaging Transparent Targeted
New Way
Recruiting EventsProduct MktgPR
SalesCampaignsSupport
Developers
Uncoordinated Action
Limited Insight
Intl
But Social Has Created Chaos for MarketingTactics and Tools Need to Adapt
#1 in Social Marketing
MeasurementSocial AdsContentEngagementListening
#1 in Social Listening
Workflow
What We’re Managing in Buddy Media
350Pieces of ContentPer Month
200+Content Contributors
129Individual Channels
Sales
Recruiting
Product Teams
Events
Developers
Coordinated Action
DeepTargeting
Aggregated Reporting
Enterprise Administration
Connecting Social to the Heart of CRM
Clicks on a Tweet
Watched a Video
Posted a Question
Read a Post
Viewed a Presentation
Became a Fan
Liked a Post
Re-Tweeted a Post
BrandMention
SEM Free Trial Contact Me Event Registration eBook Offer
Lead Scoring1
Campaign Attribution2
Personalization3
Social Customer Pro!le
Focused on Content That Delights
Retweets LikesComments
Shares
Positive Sentiment Collaboration
Get Your Digital Snacks
http://YouTube.com/Dreamforce
http://Blogs.Salesforce.com
Success
Col
labo
ratio
nSpeed
Alignment
Thou
ght L
eade
rshi
p
Breakthroughs
Knowledge
Openwins
Insight
@mariaignatova
@kevinwood
@vhaseman
@jennydburnham@kendallsf
CONTENT & CONVERSATIONS THAT DELIGHT
Content MarketingJennifer Burnham
@jennydburnham