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Join Teach for America's Lauren Sanders and Stacey Jaffe as they pull back the curtain to show how this national non-profit differentiates content for Facebook, Twitter and other channels while building a loyal following on each. Explore how your content can provide value for your audiences so that they return to your channels again and again. After all, social media is one big focus group; if you listen well, your audience will help you discover your brand’s niche.
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CONTENT CREATES CONVERSATION CREATES
COMMUNITY CREATES CONTENT
Lauren Sanders, Senior Managing Director of Digital EngagementStacey Jaffe, Director of Social Media and Community
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The epicenter of our engagement efforts are
brand publishing and content strategy.
@TeachForAmerica
@laurenisanders
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My social strategy is always under iteration.
@TeachForAmerica
@staceyjaffe
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The newspaper is dead. Long live the newspaper.
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113,000 users can’t be wrong.
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If you know where North is, you can’t get lost.
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Publish personal, clear, and relevant content that ignites
conversations and makes diverse audiences feel confident
about their commitment, empowered to take action and
engaged in the movement for educational equity.
-Teach For America’s Content North Star
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Haters gonna hate. We’re looking for love.
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Social media is one giant focus group.
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Content Loop
Content
Conversation
Community
Listening / Iteration
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It’s fashionable to talk about content.
But don’t get caught naked on the runway.
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Enough about you. Let’s talk about me.
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We are family. I got all my followers and me.
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Good content is good listening.
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Iteration, iteration, iteration.
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Content Loop
Content
Conversation
Community
Listening / Iteration
STACEY JAFFE & LAUREN SANDERS@staceyjaffe
@laurenisanders
