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MusicGrassroots Marketing
Vital Statistics• The Grassroots Marketing department is a full service marketing
division specializing in brand development and event marketing
• Artist/brand teams are housed on www.capitolstreetteam.comincluding the official US teams of Katy Perry, Coldplay, Beastie Boys, and Tinie Tempah. There are almost 40,000 members spread across 58 teams and over 45 college campuses
• Online and offline service offerings allow artists/brands a menu of items that can be customized to create an ideal complement to any marketing plan
• In addition to covering 700 events per year, we also successfully execute listening sessions, launch parties, and screenings
Offline Service
Offerings
Lifestyle Accounts in Every Market
With access to over 9,500 non-traditional lifestyle accounts our team
members can promote ANY product in EVERY market
Sport Traxx, NC
Hot Topic, NY
It’s A Grind Coffee, Los Angeles
FYE Music, FL
Village Pizza,
San Francisco
Event Marketing
Our team can effectively promote your artist or brand at any concert,
festival, or event.
COACHELLA I HEART RADIO, VEGAS
SXSW LOLLAPALOOZA EDC TODAY SHOW TAPINGGAY PRIDE
Guerilla Marketing30 Seconds To Mars Visibility Campaign Runner Runner Magazine Stuffing Campaign
Drive Away With Guetta Campaign
David Guetta Ice Cream Carts
Green Graffiti6 Campaign
Katy Perry “ET” Flash Mob
Event Staffing and Experiential MarketingWarped Tour Sponsored by Absolute Punk and Stride Gum
Georgia State Lottery Event Staffing
Bamboozle Sponsored
DentyneLove Revolution Tour
Sponsored by Champion &
Southwest Airlines
can be provided for any event
Launch EventsOur in-house team sets up launch events which are hosted by Market Leaders
in all major US cities
David Guetta Club Nights Katy Perry Roller
Skate Release Parties
Online Service
Offerings
ShareThis Projects
“Share This” contests allow teamers to pass media and news items through
online social networks such as Twitter, Facebook, Tumblr, Digg, etc.
Comment and Rating Missions
“Comment and Rating Missions”encourage team members to rate, review and
leave written feedback on various digital music sites, online media sites, and
other e-commerce sites
Web Content ProductionVideo content such as lyric videos and
behind the scenes footage can be
created and edited by our in-house
team and virally seeded using Search
Engine Marketing strategies
Online tools such as web banners and
widgets can also be created in-house for
posting by street teamers using various
online outlets
Crisis Management
We can complement
any campaign when
crises arise; whether
it’s responding to low
ticket sales in tour
markets or rallying our
team to vote, view, or
comment on artist’s
content to gain
exposure.