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Marketing Yourself as a Professional
Brian Elswick
2Confidential and proprietary. Not for distribution except to authorized persons.
What comprises a personal brand?
1. Appropriate Online Presence
2. A professional photo
3. Elevator pitch
4. Your strengths & weaknesses
5. Who you connect with and
engage with
6. Punctuality, preparedness,
purposefulness
3Confidential and proprietary. Not for distribution except to authorized persons.
1. Appropriate Online Presence• The most important (besides in
person) presence you can have
• 80% of people will search you when they hear your name in a professional setting
Confidential and proprietary. Not for distribution except to authorized persons.
4
An example of an appropriate online presence
Confidential and proprietary. Not for distribution except to authorized persons.
5
2. A Professional PhotoRepresents: • Who you are• Your confidence level• How well mannered you are• How much effort you put into
things
Confidential and proprietary. Not for distribution except to authorized persons.
6
2. A Professional Photo
7Confidential and proprietary. Not for distribution except to authorized persons.
Deciding which photo to use
8Confidential and proprietary. Not for distribution except to authorized persons.
9Confidential and proprietary. Not for distribution except to authorized persons.
3. Elevator Pitch
What you want someone to know about you within the first 30-60 seconds of knowing you
“What makes you you”
Confidential and proprietary. Not for distribution except to authorized persons.
10
An example of anelevator pitch
11Confidential and proprietary. Not for distribution except to authorized persons.
4. Strengths & Weaknesses
Past Experience
Skills that other people
endorse you for
Skills that you’re confident
in
What you do well in your
professional life
Confidential and proprietary. Not for distribution except to authorized persons.
12
How to display your strengths & weaknesses
Confidential and proprietary. Not for distribution except to authorized persons.
13
How to display your strengths & weaknesses
Confidential and proprietary. Not for distribution except to authorized persons.
14
5. Networking• Who you’ve connected with on
a professional level
• Important connections you’ve made
• Online connections are as important as real life connections
Confidential and proprietary. Not for distribution except to authorized persons.
15
Show off your connections
Confidential and proprietary. Not for distribution except to authorized persons.
16
6. Punctuality, Preparedness, & Purposefulness
Be On Time
Be Prepared
Spell-Check
Be Confident
Act with a purpose
Confidential and proprietary. Not for distribution except to authorized persons.
17
6. Punctuality, Preparedness, & Purposefulness
18Confidential and proprietary. Not for distribution except to authorized persons.
What’s the connection?
• Your online brand should compliment your personal brand
• All of these things make up your personal brand:• Being present• Appearing professional• Sharing what makes you you• What you’re an expert in• Your connections• Purposefulness
Confidential and proprietary. Not for distribution except to authorized persons.
19
Sam Snider
Donna Cinnella
Tiffany Torson
Christy Salgado
Valerie Bennett
Panel of Professionals