Marketing Strategy Deck

Current Threats

Clearly defining who, what, why Bella & Chloe No solid foundation to grow without it.

Inconsistent update of website & productThus, why would consumers come back to shop?

Inconsistent of email promos / sales Not staying relevant on consumer minds.

Branding Opportunities

Clearly Define WHY Bella & Chloe Brand Vision – Positioning in Market Mission Statement - Who we are as a brand Brand Values – Promise to Consumer

Create Brand Identity Logos Symbols Color Scheme

Target Consumer

Women 25 – 35 years old College Educated + $40,000 / year

The Bella & Chloe girl is one whom understand herself, is authentic, and longs for an adventure. She is unbound and translates culture through her youthful freedom,

and personal style. She chooses vintage because of it’s timeless quality and aged stories that are engraved into

each piece of jewelry. She is effortlessly herself.

www.bellaandchloe.com

Opportunity Communication + Collaboration = Consistency

updating banner(s) – once a week updating new find(s) – once a week emails : promo/sales/blog post – weekly listing new item(s) – day after shot social media – daily (+ with promo/sales) outreach – weekly (contest/giveaway every 3 months)

Marketing Channels

Direct Selling – Website & Events ChannelAdvisor Shopify

Intermediary – Influencers & Foray Collective Third party that offers an intermediation service Increasing reach in audience

Digital Marketing Tools Instagram – Content Marketing Tumblr - Content Marketing Pinterest – Content/Advertising Marketing Facebook - Content/Advertising Marketing YouTube - Content/Advertising Marketing Blog - Content/Advertising MarketingFoursixty – Advertising MarketingPowerTools – Content Curator Google Analytics - Content/Advertising Marketing

Data

Personal Role & Skill Set

A brand specialist focuses on a wholistic approach to an overall brand, they focus on certain target segments, apply psychological principles in the design and employs three methods to help a

company establish strong relationships.

Understanding the history & the production Understanding & Communicating the brand Curating product & placement Communicate, Coordinate, Collaborate

Suggestions

Alleviate current THREATS & OPPORUNITIES Branding Open Communication Team Weakly Pow-WOW & Planning Follow-up & Analyze growth

Invest in digital marketing software ChannelAdvisor Marketing & Data

Measure of Success Team Utilization of:

Communication + Collaboration = Consistency

Brand Awareness Growth Increase in consumer engagement Increase in collaborations/ advertising opportunities

Conversion Rate Increase New Customers Increase Repeat Customers Increase Website Traffic Increase Overall Sales