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DIGITAL MARKETING 101
What is DIGITAL MARKETING?
In simplistic terms, digital marketing is the promotion of products or brands via
one or more forms of electronic media.
Total spending on Digital Marketing is predicted to grow 12.9% in 2016. The Internet
will become the largest medium for advertising in 2016 (ahead
of TV).
webbiquity, 2016
As the world of advertising and marketing continuously and quickly evolves, the extreme demand to connect to the consumers also increases. Everyone seeks for ease and convenience for their different necessities. The emergence and rise of smartphone usage in the country is proof of this wherein people never leave their homes without it. This signals the inevitable trend shift of effective and efficient advertising.
Digital Marketing, unlike traditional advertising opportunities, offers cost efficient and specifically targeted options to reach the desired demographic of every advertiser. Where traditional media’s effectivity can only be guessed and estimate, digital marketing campaigns are quantifiable and comes with analytics to prove the effect and outcome of the campaign.
In this on-demand world, advertisers must reach audiences’ in every touch point that is relevant to their different lives and businesses. realizes this and aims to guide our clients to understand, be effective, and get ahead with our broad array of digital marketing services.
providesDIGITAL MARKETING
services
EMAIL MARKETINGPROGRAMMATIC MARKETING
INFLUENCER MARKETING
WIFI HOTSPOTS MARKETING
SOCIAL MEDIA MARKETING
One of the advantages of digital marketing is the precision of targeting the audiences based on their locations, age group, gender, and interests. That is why advertisers also consider directly marketing a commercial message to a group of people using email.
What is
Businesses can count on email marketing as an effective way for retailers to RETAIN and ACQUIRE their customers. In Europe and America, more than 80% - according to a study – depend on customer acquisition and another 80% rely on customer retention.
?
sources: emarketer, 2016
LIST OF EMAILS• legitimate and existing• included in the target• highly interested in the market
RIGHT TOOLS• well designed emails• no complex coding• will allow to preview the final product
DELIVERABILITY• compatibility (mobile friendly)• readable formats• “spam” analysis
SEGMENTATION OF AUDIENCE
GeographicLocation
SEGMENTATION OF AUDIENCE
Demographic
SEGMENTATION OF AUDIENCE
Purchasing power
SEGMENTATION OF AUDIENCE
Time of Day
SEGMENTATION OF AUDIENCE
TRACKING, ANALYZATION, ADJUSTMENT• how many people opened the email• how many people click your links• how many emails returned undeliverable
• Personalization of email grabs effectiveness rather than using general email blasts. That knowledge of personalizing email offers could create different email marketing messages to different types of customers.
• Welcoming new potential customers is an asset and also a widely acceptable opportunity for engagement rate.
• Mobility is a must. We are in a world of digital progression and development. An extreme percentage of consumers seek for mobility since usage of smartphones is a current standard for relevant lives and businesses.
WHAT CAN DO:
Programmatic Marketing offers contextual targeting and smart profiling.
Programmatic marketing is considered as the future of digital advertising as well as the whole world of advertising. Because of its automation and high precision in targeting audience, it is a desirable option for advertisers and businesses to penetrate more in this platform. With high relevance and quality of ad, it can gain convenience with low expenditures but great return on investment.
What is ?
ARTWORK• quality of material• relevance to the target• relevance to the business
DELIVERABILITY• compatibility (mobile friendly)• readable formats• less intrusions for targets
SEGMENTATION OF AUDIENCE
Hyperlocal(Lat/Long)
SEGMENTATION OF AUDIENCE
Demographic
SEGMENTATION OF AUDIENCE
Purchasing powerHobbies/Interests
DeviceNetworkOperating System
SEGMENTATION OF AUDIENCE
Time of Day
SEGMENTATION OF AUDIENCE
TRACKING, ANALYZATION, ADJUSTMENT• impressions• engagement• how many people click your links• number of conversions
• Select their specific target audience for their ads, enabling them to only spend on exposure that is beneficial to their offering.
• Segment their campaign by demographic, content channel, geographical location (hyperlocal), time of day, operating system, carrier, and even the device used.
WHAT CAN DO:
Through blogging, posting and commenting by highly influential people, these influencers can be used to market and build image for brands, events or businesses.
Influencer Marketing form of marketing that has emerged from a variety of practices and studies, in which focus is placed on specific key individuals rather than the target market as a whole.
What is ?
• RS Concepts has built its own digital channel where the country’s top celebrities and post videos that are only exclusive to the channel.
• Blast and promote these videos to their social media channels for their fan base to watch.
• Influencers create interesting content by having a share on the derived advertising revenue.
WHAT CAN DO:
Internet connection has become a necessity in today’s metropolitan jungle. For the vast majority without data plans (or conserving theirs), locations offering free WiFi hotspots attract the general public to connect. And once they avail of the service, consumers can be directed to product offerings and advertisements. WiFi Hotspot Marketing offers advertisers to project campaigns in the log-in page, interstitial page (waiting page), and on the landing page.
What is Marketing?
CONNECTION OF USER TO WIFI HOTSPOT• User will use smartphones, tablets or laptops for Wifi
Hotspot connections
TERMS AND CONDITIONS• User will agree upon terms and conditions before
connecting to free wifi hotspots
INTERSITIALS AND BANNER ADS• After accepting terms and conditions, user will have
to see interstitials ads for 8 to 15 seconds before their device is connected to the WiFi.
LANDING PAGE• Landing page will eventually appear after the
intersitials and banner ads
• Guaranteed impressions since consumers are sure to see them prior to accessing and availing of the free WiFI connection.
• RS Concepts is partnering with the country’s biggest malls to manage the advertising component of their free WiFi connections for their mall goers.
• Proximity to point of purchase - which leads to potential purchase - entices the consumers to ultimate result to a purchase.
WHAT CAN DO:
SOCIAL MEDIA MARKETING
EMERGENCE OF SOCIAL MEDIA
WHAT IS “ADWORDS”?Google’s ONLINE ADVERTISING PLATFORM
Helps drive interested people who are searching for specific information, service or product.
GOOGLE SEARCH NETWORKREACH THE PEOPLE WHO ARE LOOKING FOR YOU
ADVERTISE NEXT TO OR ABOVE RELEVANT GOOGLE SEARCH RESULTS
PAID ADS VS ORGANIC ADS
PAID ORGANIC
Relevant To User Query
Timeframe For The Results
Instant Results! :)
Will Take Several Months
GOOGLE DISPLAY NETWORKREACH CUSTOMERS ACROSS THE WEB
PLACE ADS ON A VARIETY OF NEWS SITES, BLOGS, AND OTHER NICHE SITES ACROSS THE INTERNET TO REACH MORE POTENTIAL CONSUMERS.
Objectives: Visits
Objectives: Conversions
FORMSWEBBANNER
Objectives: Awareness
KEYWORDSWORDS or PHRASES describing your product or service that you choose to help DETERMINE WHEN and WHERE your ad can appear
QUALITY SCOREHaving a high Quality Score means that Google thinks that your ad and landing page
are relevant and useful to someone who are looking at your ads.
TrueView is a YouTube video ad format that gives the viewer options, the most common of which is the ability to skip the advertisementafter five seconds.
Like Ads Post Ads Video Ads
Businesses can share their stories with a highly engaged audience in a creative, high-quality environment and drive action with their ads.Instagram ads are now available globally for all businesses — big and small.
THE KEY IS IN OUR ABILITY TO ZERO ON THE SPECIFIC TARGETAUDIENCE WITH OUR
HYPER LOCAL TARGETING
• Age group• Interest• Activities
LOCATION BASED TARGETING
Time Bound
Cost Efficient
Precision Targeting
Effective Results
R eachelevanceOI
“You are not just our clients.
WE are Business Partners.”
Ana PanganibanAccount Executive, Digital | RS Concepts Inc.EMAIL : [email protected] NO. : (Globe) 0927-267-4121 / (Smart) 0920-974-8208