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POST GRAMMY ® AWARDS PARTY 2013
WHO ARE WE?EMI Group is one of the worlds leading music companies, home to some of the most successful and best known recording artists. EMI connects artist, music, people, and brands.
Our record labels include: Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Records Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone, Virgin Classics and Virgin Records.
Artists on EMI labels include: Katy Perry, The Beatles, The Beach Boys, Coldplay, Beastie Boys, Gorillaz, David Guetta, Norah Jones, Lady Antebellum, Pink Floyd, Snoop Dogg, Corinne Bailey Rae, Keith Urban, LCD Soundsystem, The Kooks, Ok Go, Lenny Kravitz, Swedish House Mafia, and so many more.
THE GRAMMY ® AWARDS
• The Grammy Awards are the most CELEBRATED and PRESTIGIOUS awards show in the industry.
• The event is broadcasted both nationally and internationally. The 2012 Grammy Awards drew over
39.9 million viewers, the second largest audience in history!
• 2012 EMI Grammy Award Winners Included: Corinne Bailey Rae, Lady Antebellum and Chris Tomlin.
• EMI Grammy Nominees in 2012 included:
• Katy Perry (nominated for record of the year) • Coldplay• David Guetta• Swedish House Mafia• The Decemberists • Amy Grant • Eric Church • Jo Lovano• Eric Benet
EMI GRAMMY PARTY ATTENDEES FROM 2012EMI is known for having one of the most star-studded, exclusive post-Grammy parties.
A partial list of some of the artists and celebrities who have attended: Arcade Fire, Natasha Bedingfield, Coldplay, Daft
Punk, Hilary Duff, Jermaine Dupri,, Carmen Electra, Faith Evans, A Fine Frenzy, Good Charlotte, Gorillaz,
Ben Harper, Tommy Hilfiger, Paris Hilton, Janet Jackson, Norah Jones, Alicia Keys, Nicole Kidman, Lady Antebellum, Paul McCartney, Corinne Bailey
Rae, Nicole Richie, Quentin Tarantino, Steven Tyler, Chris Tucker, Keith Urban, Kanye West, the White
Stripes, Pharrell, 3OH!3, and many more!
WORLDWIDE PUBLICITY
EMI successfully generates significant pre- and post publicity for this event. Last year’s Grammy party generated more
than 600 MILLION POSITIVE MEDIA IMPRESSIONS.
SPONSORSHIP OPPORTUNITIESSO WHAT’S IN IT FOR YOU?:
1. Participation in the EMI Grammy Event could position and elevate the visibility and profile of key brands of the entertainment industry’s most important: • Platinum, Gold and Emerging Artists• Taste-Makers and Influencers• Entertainment Industry Executives & Leaders• Influential News Media (celebrity, lifestyle, business)
2. EMI would work to create opportunities to integrate the brand in an entertaining, organic, attention-grabbing and stylish way.
3. Together we will work to authentically place and weave the
brand into the EMI Grammy Event in a manner in which the brand looks chosen as opposed to being an obvious corporate sponsor.
4. Brand logo on EMI event invitation, mailed/e-mailed to the entertainment industry’s most influential executives and celebrities.
5. Ability for your brand to invite pre-defined number of VIP guests to EMI Grammy Party.
6. Potential for your brand to create unique arrivals opportunity with product placement on red carpet.
7. Branding and logo placement at select interior step & repeat location and other key areas around the venue.
8. The opportunity for your brand to be included on all related press materials, both pre & post EMI GRAMMY party and product placement within EMI GRAMMY party.
9. Additional opportunities to be discussed…
FOR PROMOTIONAL PURPOSES ONLY. NOT TO BE DISTRUBUTED.
PAST GRAMMY SPONSORS
PRESENTING SPONSOR PACKAGE
On-site Exposure & Marketing Support• Step & Repeat Logo Placement (Prominent) •Dedicated Brand Lounge•Multiple areas for signage/display•Multiple Gobos: Large Logo Placement
Print Exposure• Press Release• Invitation Logo Presence
Additional• 35 VIP Invites to party• Brand Lounge with artist meet and greet
$500,000
SPONSORSHIP PACKAGESGeneral packages can be customized to meet specific needs
LEGEND
On-site Exposure & Marketing Support• Step & Repeat Logo Placement (Prominent) •Dedicated Brand Lounge•Multiple areas for signage/display•Multiplte Gobos: Large Logo Placement
Print Exposure• Press Release• Invitation Logo Presence
Additional• 20 VIP Invites to party
$250,000
SUPERSTAR ROCK STAR
On-site Exposure & Marketing Support•Step & Repeat Logo Placement (Medium)•Dedicated area for brand•Multiple areas for signage / display•Multiple Gobos: Medium Logo Placement
Print Exposure•Press Release• Invitation Logo Presence
Additional•10 VIP Invites to party
Print Exposure•Press Release• Invitation Logo Presence
Additional•5 VIP Invites to party
$175,000 $100,000
On-site Exposure & Marketing Support•Dedicated area for brand
Additional Opportunities
• 3D Projection mapping on the Capitol Tower
• Charity tie-in benefiting MusiCares, Stand Up For A Cure, or charity of your choice
• Mutually agreeable established artist performs 4 to 6 songs in the Brand Lounge with artist meet and greet
• Promotional activation around the GRAMMY Nominations Concert in December
• Digital downloads incentive/rewards program as part of sweeps or promotion.
CONTACT:Ron PenceSr. Vice PresidentBrand Partnerships(212) [email protected]
Bart SauntSr. DirectorBrand Partnerships(323) [email protected]
Rebecca EscanioSr. CoordinatorBrand Partnerships(323) [email protected]
Mauro DeCeglieSr. DirectorBrand Partnerships(212) [email protected]
Michelle BrownDirectorBrand Partnerships(323) [email protected]
Whitney NemickCoordinatorBrand Partnerships(212) [email protected]
