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From awareness to stewardship, how to use social media to augment & improve your fundraising. Originally presented at the Spring 2012 Northwest Development Officers Association Conference (NDOA)
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SOCIAL MEDIA & FUNDRAISING NDOA SPRING CONFERENCE
Social media = broad set of tools & tech that allow us to share content
BEFORE WE START…
Most effective when part of a strong communications eco-system
BEFORE WE START…
Social media excels at helping you find people who care about your cause and making it easier for them to find you.
.
AWARENESS
Flickr:designsbykari
AWARENESS: YOU FIND THEM
AWARENESS: YOU FIND THEM
AWARENESS: YOU FIND THEM
AWARENESS: YOU FIND THEM
AWARENESS: THEY FIND YOU
AWARENESS: THEY FIND YOU
AWARENESS: THEY FIND YOU
AWARENESS: THEY FIND YOU
AWARENESS: THEY FIND YOU
AWARENESS You find supporters - search They find you – content & SEO
Once you’ve introduced people to your organization use social media to get to know you and your impact better and to find ways to get involved.
CULTIVATION
Flickr:Anolobb
CULTIVATION: GETTING TO KNOW YOU
CULTIVATION: GETTING TO KNOW YOU
CULTIVATION: GETTING TO KNOW YOU
CULTIVATION: EASY ACTIONS
CULTIVATION: EASY ACTIONS
CULTIVATION: EASY ACTIONS
CULTIVATION: EASY ACTIONS
CULTIVATION: EASY ACTIONS
CULTIVATION: EASY ACTION
CULTIVATION Storytelling - your work & personality Easy actions that bring people closer
Social media isn’t a cash register… yet.
SOLICITING
Image:Flickr:garryknight
SOLICIT: ONLINE GIVING
SOLICITATION: TOOLS
SOLICITATION: TOOLS
SOLICIT: BUILD IT BEFORE YOU NEED IT
SOLICIT: ASK
SOLICIT: ASK
SOLICIT: ASK
SOLICIT: ASK
SOLICIT: PEER-TO-PEER FUNDRAISING
SOLICIT: GIVING ECOSYSTEM
SOLICIT Tie to offline solicitations Urgency & Immediate Peer to peer fundraising
From quick photos to detailed annual reports, social media shows your donors how their gifts made a difference.
STEWARDSHIP
STEWARDSHIP: SHOW WHAT HAPPENED
STEWARDSHIP: SHOW WHAT HAPPENED
STEWARDSHIP: SHOW WHAT HAPPENED
STEWARDSHIP: ANNUAL REPORTS
STEWARDSHIP: RECOGNIZE
STEWARDSHIP: RECOGNIZE
STEWARDSHIP: THANKING
STEWARDSHIP: THANKING
STEWARDSHIP: THANKING
STEWARDSHIP Show what happened Re-think annual report Recognize & thank
SOCIAL MEDIA & FUNDRAISING
How will you use social media for your fundraising? What questions do you have?
Zan McColloch-Lussier DJ & Idea Generator Mixtape Communications [email protected] @zanarama on Twitter Today’s slides at Slideshare.net/MixtapeCo
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