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4 steps nonprofits can follow to educate, engage and activate donors online
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Farra Trompeter [email protected]
Grassroots Fundraising: Connecting with Your Donors Online
A workshop for Bikkurim February 9, 2010
State of Online Fundraising What’s working?
– Including deadlines in e-mail appeals – Seeking small sums – Combining text messages and e-mail appeals – Asking corporate sponsors or like-minded charities to
send e-mail messages on an organization's behalf – Using multiple approaches, such as social networks,
video, e-mail, and text messages
Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09
State of Online Fundraising How are nonprofits using social media to raise money?
– 41% charities use blogging, instant messages, text messages, etc.
– 55% charities use Facebook – 21% charities use MySpace – 18% charities use Twitter – 20% charities use other social networking sites
Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09
What are people doing online?
- Step 1 -
Make it easy and compelling for donors to support you online
- Step 2 –
Build relationships with donors through integrated campaigns
Pledge to End Duchenne Results
• 3,000 signatures • 300 pictures uploaded to flickr • 17,000 unique page views for • 15% increase in sustainer revenue • End Duchenne section on site
- Step 3 -
Find your most passionate donors and turn them into fundraisers
- Step 4 -
Create community and give donors more ways to support you
- Resources -
Resources • Relationships 2.0 article - Fundraising Success Magazine http://tinyurl.com/relationships-2-0 • Social Media article - Fundraising Success Magazine http://tinyurl.com/FRS-social-media • Tips on using Causes on Facebook - Beth’s blog http://tinyurl.com/causes-on-facebook • Duck Call blog http://www.bigducknyc.com/blog • Social Technographics http://blogs.forrester.com/groundswell/
Stay in touch
facebook.com/bigduck
bigducknyc.com/blog
twitter.com/bigduck twitter.com/farra
Thanks!
© Jeremy Crow