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Crazy beard pronouncements: 1) Organizations can't raise money online 2) Individuals can raise money online 3) Social media => acquisition => $$ Deck for Social Media Club Vancouver's summer nonprofit and education event.
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Social media&
Fundraising
Eli on the internet
• Email: [email protected]
• Blog: http://blog.vandergiessen.ca
• LinkedIn: http://ca.linkedin.com/in/elijahv
• Twitter: @elijah
VANDERGIESSEN.ca
VANDERGIESSEN.ca
VANDERGIESSEN.ca
vandergiessen.ca
eli
vandergiessen.ca
604271921079
VANDERGIESSEN.ca
eli
ELIJAH VAN DER [email protected]
604 719 1079vandergiessen.ca
vandergiessen.ca
TUESDAY TUESDAY
TUESDAY
TUESDAY
‘sday
A monthly meetup for nonprofits and their allies in technology, marketing, and design.
Next event:
W2 WoodwardsTuesday, September 145:30 pm - 8:00 pm
151 W. CordovaVancouver, BC
Sponsored by
NetTuesday.cahttp://www.NetTuesday.ca
The Science of Facebook PagesSeptember 11 with Darren Barefoot
A global network of volunteers
Three proclamations
1. Organizations can’t raise money with social media
2. You can raise money with social media
3. Organizations can raise money with social media
There are always exceptions
1.Organizations can’t raise money with social media
Fundraising?
Source: Blackbaud 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report
Two stories
Christmas
# of leads response rate # of sales
100,000 0.29% 285
120,000 0.01% 14
Total over time
Eli’s 2012 fundraising graph
The hierarchy of online fundraising
1. Email
2. Social Media
What is social media good for?
Acquisition
Tweets: 669
Shares: 3,137Likes: 5,652Comments: 1,781
How do you get that kind of activity?
Luck?
Recommendation from friendConsumer opinions online
Brand websitesEditorial content (i.e. newspapers)
Brand sponsorshipsTV
NewspaperMagazines
Billboards/oudoor advertisingRadio
Emails signed up forAds before movies
Search engine ad resultsOnline video ads
Online banner adsText ads on cell phones
0 22.5 45 67.5 90
Have some degree of trust in the follow forms of advertising (%)
Source: Nielsen market research, April 2009Degree of trust (%)
What did all this activity lead to?
7,000 new names and addresses
91%
9%
Everything else Advocacy
Source of new sign-ups
Most of these new folk came via social media
New supporters don’t give via Social Media
But last month DSF signed up 1,000 new monthly
donors
(by email)
But last month DSF signed up 1,000 new monthly
donors
Organizations can raise money with social mediaBut first you need to convert them to email supporters
Social media
Email list
Donors
Organizations can’t raise money with
social media
True: for traditional policy and advocacy organizations that don’t deliver hands-on services
You can raise money with social media
True: friends-asking-friends is the big growth area for fundraising online
Organizations can raise money with
social media
It’s a serious source of acquisition.
Strange fact: normal people don’t give via social media, but they will give via email.
Friends-asking-friends
The future
Crowdfunding
What will that look like?
??????
Projects vs day-to-day operations
Eli on the internet
• Email: [email protected]
• Blog: http://blog.vandergiessen.ca
• LinkedIn: http://ca.linkedin.com/in/elijahv
• Twitter: @elijah
VANDERGIESSEN.ca
VANDERGIESSEN.ca
VANDERGIESSEN.ca
vandergiessen.ca
eli
vandergiessen.ca
604271921079
VANDERGIESSEN.ca
eli
ELIJAH VAN DER [email protected]
604 719 1079vandergiessen.ca
vandergiessen.ca
