Social Media for Social Good:Fundraising in a

Modern World

Image: Brandon Christopher Warren - Flickr

Mobile giving was introduced in America in 2008 where $500,000.00 was raised, growing to $2 million

in 2009 and over $30 million in 2010

Source: Michael Stein, Mobile Fundraising Reaches New HeightsImage: dawkeye - Flickr

Tapping into the mobile network allows easy and quick involvement in the philanthropic sector.

Image: Mr. T in DC - Flickr

With access to each organization’s assigned code, the potential impact is huge.

Image: Christian H. - Flickr

Image: Mo Riza - Flickr

Mobile giving allows people to donate on

the spot while the cause and

need is on their minds. This instant

donation method helps charities from

missing out on funds

Smartphone owners are able to access the internet at all times,

increasing the outlets available for charitable involvement

Image: crest_of_the_wave - Flickr

Social good through social media reaches a younger demographic

who are very active on their phones, and willing to be involved

this way

Since people are so attached to their phones, mobile fundraising has the potential to be a beneficial fundraising method in a multi-channel campaign.

Image: Cia de Foto - Flickr

Mobile giving is seen as best for one-time-giving situations, such as disaster relief, as the amount of donor information the charity can receive is limited. This restricts the organizations’ ability to receive

repeat gifts.

Image: Gunni Cool - Flickr

For successful mobile campaigns, organizations must have access to large groups of people to get the word out. Radio shows and

concerts are prime examples

Image: Christian Holmer - Flickr

It may not succeed on its own, but by giving donors the option to donate over their phone through a simple text,

organizations can appeal to a younger, more tech-oriented demographic, and offer options that suit a variety of different

paced lifestyles.

The mobile giving trend will see more gifts of smaller amounts…

Every bit countsImage: Tom Small - Flickr

Mobile fundraising history was made during the response to the Haitian earthquake relief – over $30 million (out of $774 million) was given by Americans

through text-to-give techniques

Source: Michael Stein, Mobile Fundraising Reaches New Heights

Image: Seyed Mostafa Zamani - Flickr

Charitable organizations were more willing to invest in this method when mobile carrier fees dropped from 50% to 10%, allowing organizations to make a reasonable and beneficial profit.

Source: Michael Stein, Mobile Fundraising Reaches New Heights Image: Francesco Pappalardo - Flickr

Tweet4good is another emerging online method of donating money. This service allows donations through twitter

Image: Dustin Diaz - Flickr

Twestival is an organization that uses the

power of social media for social

good by bringing

together global twitter

communities to support a local

community

Image: Kevin Dooley - Flickr

Twestival has raised close to $1.2 million since 2009 as one of the largest social media fundraising initiatives

Image: Sprengben - Flickr

Twitter provides the opportunity for people who have large numbers of followers to promote a personal

cause and encourage others to support it.

Image: Anirudh Koul - Flickr

Image: Cayusa - Flickr

Social media allows for bigger networks and

bigger impact