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Social Media and Online Fundraising. Alison Dyer. Who are we?. Create online community Online Fundraising Give Autism Speaks a ‘Face’ on the web. Social Media. Social Media Defined. - PowerPoint PPT Presentation
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Social Media and Online Fundraising
Alison Dyer
Who are we?-Create online community- Online Fundraising- Give Autism Speaks a ‘Face’ on the web
Social Media
Social Media DefinedThe term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.
By the Numbers…- Autism Speaks Facebook: 910,000+
-Autism Votes: 14,500+
- Autism Speaks U: 4,500+
- Walk Chapter Pages: 120,000+
-Twitter: 40,000+
Where We Stand vs. Large NPO’s
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1,000,0001,200,000
Fans
Fans
Autism Speaks vs. Autism Orgs.
Autism
Spea
ks O
fficial
Autism
Socie
ty
Talk
About
Cur
ing A
utism
Gener
ation
Res
cue
Autism
Scien
ce F
ound
ation
Age of
Aut
ism0
100,000200,000300,000400,000500,000600,000700,000800,000900,000
1,000,000
Social Media & Advocacy
Tools and Strategies
AutismVotes.orgSimple Forms to Take ActionUpdated News Items2011 State Autism Insurance Reform Initiative Map
Facebook!Autism VotesAutism Speaks
Targeted Status UpdatesWrite ‘Done!’
‘Letter Bomb’Share FeatureQuick and Effective
Twitter!@AutismVotes – 4,760+@AutismSpeaks – 40,000+Direct Contacts
Mobile CampaignSend a ‘Call of Action’ right to your cell phone!2,250+ SubscribersNew and innovative componentVERY Valuable Important to Grow
EblastseSpeaks: 230,200+Autism Votes Nationwide Email: 84,325+
Have Some Fun!FlexibleOptionsSocial Media is ALWAYS evolving
Questions?