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Introduction to social media as a tool for fundraising. Presented to the Minnesota Medical Foundation.
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What Art Can Teach Brands About Building Engaged Online Communities frankfest3
October 27, 2010
Can Art Teach Brands About Building Engaged Online Communities? frankfest3
October 27, 2010
Emotive / E-Motive
Photo by Wally GobertzCreative Commonshttp://www.flickr.com/photos/Wallyg/
Facebook usage worldwide: 517,760,460
SourceInternet World Stats (stats for August 31, 2010)http://www.internetworldstats.com
Using online technologies to share experiences through words, pictures, videos and actions: SOCIAL MEDIA
Why Art?
Entice/Engage
Entice/Engage
Entice/Engage
Entice/Engage
Entice/Engage
Entice/Engage
Entice/Engage
Entice/Engage
The need for voice
Photo by Rodrigo MunizCreative Commonshttp://www.flickr.com/photos/rodrigomuniz/
Bigger than you
Photo by Sylvain RacicotCreative Commonshttp://www.flickr.com/photos/humanoide/
Open collaboration
Drupal
WordPressLinux
Blogs
Creative Commons
Wikipedia
Photo by Patrick DaltonCreative Commonshttp://www.flickr.com/photos/27518426@N03/
The collective experience
Building collective experiences
Collaborate Co-create Engender trust
Working toward a common goal
Sharing vulnerability
Individual interventions to
create the greatest effect
Collaborate: The Gates
Photo by Timothy VogelCreative Commonshttp://www.flickr.com/photos/vogelium/
Co-Create: Halifax begs your pardon!
Engender Trust: Spencer Tunick
Photo by Guillermo AmadorCreative Commonshttp://www.flickr.com/photos/modulor/
Trust
http://lucypeel.com/2010/05/02/getting-naked-with-2700-other-people-the-spencer-tunick-experience/
“The Spencer Tunick experience has made me appreciate the variety and beauty of the body and what is possible if we all trust each other. We can all be at our most vulnerable, but still be capable of helping and protecting each other.”
-Lucy Peel, 2008 participant
Ripples of experiences
Motivate (make art?)
listen
respond
create
Emotional appeal
Photo by Dr. FeelCreative Commonshttp://www.flickr.com/photos/punch/
Motivate (make art?)
1. Listen:Understand the community and its needs. Be curious.
2. Respond:Get involved. Be naked and vulnerable. Gain trust.
3. Create:Take risks. Plan for participation. Encourage questions.
