20110927_Status of Social Media in Thailand

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This is the report about status of Social Media in Thailand.

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  • 1. Status of Social Media in Thailand 27 September 2011MIRAI MEDIA CO., LTD.

2. Agenda1. Population (online) of Thailand2. Number of Facebook Users3. Number of Twitter Users4. Number of Linkedin Users5. Trac of Social Media MIRAI MEDIA CO., LTD. 2 3. 1. Population of ThailandThailand67.3milion(No.19 & 0.96% in the world) OnlineBangkok Online in Bangkok17.48milion(26% in population)8.25milion 5.45milion (No.31 cityin the world) (66% in population) (Info: end of 2011)MIRAI MEDIA CO., LTD.3 4. 2. Number of Facebook Users-1(Source: socialbakers.com)12.43milion Facebook Users 12,426,840 Posi1on in the list #16 Penetra1on of popula1on 18.4% Penetra1on of online popula1on 71.1% Average CPC $0.13 Average CPM $0.06 (Last 6 months)MIRAI MEDIA CO., LTD. 4 5. 2. Number of Facebook Users-2 Male/Female User Ratio in ThailandSame as population ratio MIRAI MEDIA CO., LTD. 5 6. 2. Number of Facebook Users-3 User age distribution in Thailand Total 12.43milion3.60milion 4.23milionMIRAI MEDIA CO., LTD. 6 7. 3. Number of Twitter Users Sorry, no useful informationMIRAI MEDIA CO., LTD. 7 8. 4. Number of Linkedin Users (Source: socialbakers.com)Linkedin Users 259,575 Posi1on in the list #39 Still not popular in Thailand,Penetra1on of because Linkedin is for Business. popula1on 0.39% It will need long time to penetrate into Thai.Penetra1on of online popula1on 1.48% Comparison with neighbor countrySingaporeMalaysiaVietnam Linkedin Users 633,252 Linkedin Users 596,422 No info. Posi1on in the list #24 Posi1on in the list #25 Less than Thai. Penetra1on of Penetra1on of popula1on 13.47% popula1on 2.28% Penetra1on of Penetra1on of online popula1on 17.31% online popula1on 3.53% MIRAI MEDIA CO., LTD. 8 9. 5. Trac of Social Media(Source: Google Trend)Trac amount Change!! Can not see Twitter and linkedin trac line . . . is the first SNS that Thai users used and has been very popular since before 2009. The graph shows that the number of Thai users of hi5 was more than Facebook until May 2010. MIRAI MEDIA CO., LTD.9 10. 4. Trac of Social MediaAccess regionNo.1 is BangkokNo.2 is Khon Kaen(the biggest city in Isan)Chiang Mai is No.6Similar with population ratioMIRAI MEDIA CO., LTD. 10 11. Thank you very much for your attention MIRAI MEDIA CO., LTD. Name : Takuro Yoshida E-mail : yoshida@miraimedia.co.th Website : www.miraimedia.co.th (coming soon) Facebook : www.facebook.com/miraimedia Twitter : MIRAI_MEDIA_TH (Japanese)MIRAI MEDIA CO., LTD.11