Thailand Social Media Data from Thailand Zocial Awards 2015 by Pawoot

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  • #ZocialAwards2015

    Insightful information of Thai people on social media

    Thailand Zocial Award 2015

  • #ZocialAwards2015

    Population and behavior global & Thailand

    Thailand & Global Social Media Movement 2014-15

  • #ZocialAwards2015

    *Source: Wearesocial.sg ; Latest on March2015

    Overall Digital in Thailand

  • #ZocialAwards2015

  • #ZocialAwards2015

    *Source: Worldometers.info / Latest data as Mar15

    Facebook Globalize Facebook World Population

    Growth 17% YoY(as Apr 2015)

  • #ZocialAwards2015

    Facebook

    .1 USA 190 (59% )

    9 35 (51% )

    Facebook user 50% 47

    ( 2014 17 )

    % Facebook

    Singapore 5,517,102 Facebook user

    5,400,000 user (98%)

    25 Facebook ZocialRank.comFacebook Global User Ranking by ZocialRank.com

    **Data from Zocialinc.com, Mar 2015

    35,000,000

  • #ZocialAwards2015

    *Source: Worldometers.info / Latest data as Mar15

    Facebook Facebook ASEAN Population

    **Data from Zocialinc.com, Apr 2015

  • #ZocialAwards2015

    Facebook AEC

  • #ZocialAwards2015

    **Data from Zocialinc.com, Apr 2015

    Facebook Thailand Facebook Population

  • #ZocialAwards2015

    **Data from Zocialinc.com, 2015

    Facebook

    8.91 (92%)

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    **Data from Zocialinc.com, 2015

    9.38 (92%)

    Facebook

  • #ZocialAwards2015

    - Facebook Facebook User in Thailand Single vs Married

    38 !!

    **Data from Zocialinc.com, 2015

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    Facebook Thailand Facebook User Age Range, Bangkok VS Up-Country

    **Data from Zocialinc.com, 2015

    19 Facebook

    Facebook 24-28

    Facebook 18-20

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    Facebook Facebook User Age Range in ASEAN by aged

    18-19 Facebook ()

    **Data from Zocialinc.com, 2015

    18-19 Facebook

    24, 34

  • #ZocialAwards2015

    **Data from Zocialinc.com, 2015

    Facebook

  • #ZocialAwards2015

    3 Facebook

    **Data from Zocialinc.com, 2015

  • #ZocialAwards2015

    3 Facebook Facebook Gay & Lesbian User in Thailand

    (Lesbian)(Gay)

    3 19-20

    **Data from Zocialinc.com, 2015

    .! 20

  • #ZocialAwards2015

    (!)

    x

    _

    10010

    - 3 9

    !!Top Traffic Jam Junction in Bangkok

  • #ZocialAwards2015

    2014Top Junction Traffic Jam in Bangkok

    Data as of : 17 March15

    * Check-in Facebook

    ()

    52,406

    47,394

    38,410

    34,927

    20,173

    18,112

    - 13,725

  • #ZocialAwards2015

    Data as of : 21 March15 (http://zocialrank.com/facebook/)

    Thailand Top Facebook Page LikeLike Like

    .com

  • #ZocialAwards2015

    Data as of : 21 March15 (http://zocialrank.com/facebook/)

    .com

    Foreigner liked in many facebook page

    **Data from Zocialinc.com, 2015

  • #ZocialAwards2015

    Data as of : 21 March15 (http://zocialrank.com/facebook/)

    .com

    LikeTony Ja has many fan like all over the world.

    **Data from Zocialinc.com, 2015

  • #ZocialAwards2015

    Facebook Page

    Like %

    www.ZocialRank.com

  • #ZocialAwards2015

    Facebook Effective Time of Facebook User in Thailand

    * 1,500

    **Data from Zocialinc.com, 2015

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    Social Media Each Type of Business Using Social Media

    * 397 5 (Foods, Automobile, Beverage, IT and Digital, Banking & Financial Securities)

    **Data from Zocialinc.com, 2015

  • #ZocialAwards2015

    Engagement (Like, Comment & Share )Engagement in each industries

    * 397 5 (Foods, Automobile, Beverage, IT and Digital, Banking & Financial Securities)

    Bank & Financial Securities Share

    Content

  • #ZocialAwards2015

    Engagement ? ()Average Engagement in Each Industries

    * 397 5 (Foods, Automobile, Beverage, IT and Digital, Banking & Financial Securities)

    Beverage

    IT & Digital

    Automobile

    FoodsBanking & Finance

  • #ZocialAwards2015

  • #ZocialAwards2015

    * 719

    Twitter Thailand Twitter User Data Tweet 2014*

    Active User

    Total 4.5 million User

  • #ZocialAwards2015

    1,408

    tweet link

    text only tweet with link tweet with hashtag tweet photo

    2014 42.65% 30.93% 13.47% 12.95%

    2013 55.76% 19.29% 13.42% 11.53%

    **Data from Zocialinc.com, 2015

  • #ZocialAwards2015

    (Exo)

    (SNSD Mr. Mister)

  • #ZocialAwards2015

    Data as of : 26 Mar15 (http://zocialrank.com/twitter/)

    Top Follower Follower

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    (Mention) Twitter TOP 5 @Mention of year in 2014 in Twitter

    GOT7@BamBam1A926,555 Hits

    2PM@Khunnie0624896,626 Hits

    AF8@Kacha_AF8546,294 Hits

    @Jirayu_jj

    377,952 Hits

    @Hunz_IPH

    321,915 Hits

    1. 2. 3. 4. 5.

  • #ZocialAwards2015

    Viral Clip : Real content ()

  • #ZocialAwards2015

  • #ZocialAwards2015

    Instagram User

    +Video Instagram

    **Data from Zocialinc.com, 2015

    +173%

    +29%

  • #ZocialAwards2015

    Time

    21:00. 21:59.

    Instagram Effective Time of Instagram User in Thailand

    **Data from Zocialinc.com, 2015

  • #ZocialAwards2015

  • #ZocialAwards2015

    Top 3 Photo Engaged in Year 2014 Engagement 2014

    Data as of : 28 Mar15 (http://zocialrank.com/)

    966,525 Engaged 746,745 Engaged 704,029 Engaged

  • #ZocialAwards2015

    Data as of : 12 April 15 (http://zocialrank.com/instagram)

    Instagram Top Follower

    2013Over 1 Million follower : 17 UserOver 2 Million follower : 1 User

    2014Over 1 Million follower : 46 UserOver 2 Million follower : 9 UserOver 3 Million follower : 2 User

  • #ZocialAwards2015

    Engagement Follower

    Photo

    Follower Min Average Max

    100K 300K 279 4,927 17,588

    300K - 500K 2,177 9,209 35,238

    500K - 1 M 4,791 15,009 69,095

    1 M 2 M 11,457 32,535 71,609

    More than 2 M 31,033 60,930 91,751

    Data as of : 28 Mar15 from top 500 account follower

  • #ZocialAwards2015

  • #ZocialAwards2015

    **Data from Zocialinc.com, 2015

  • #ZocialAwards2015

    Top 10 User by subscribes World and Thailand

    World

    Thailand

    Data as of : 12 April 15, Source: Socialblade.com

  • #ZocialAwards2015

    !!

    **Data from Zocialinc.com, 2015

  • #ZocialAwards2015

    1.

    2.

    3.

  • #ZocialAwards2015

    Social Media Summary Social Media in Thailand

    35 Million User

    Growth 34%

    4.5Million User

    3.5Million Active User

    3.3Million Clips

    2Million User

    Growth 29%

    99Million Content

    Growth 173%

    33Million User

    Growth 38%

    **Summary and Data from Zocialinc.com, 2015

  • #ZocialAwards2015

  • #ZocialAwards2015

  • #ZocialAwards2015

    Live Video Sharing Moment (Real Time & Streaming)

    Periscope by Twitter Meerkat

  • #ZocialAwards2015

    Social ALARM

    Social Media

    A - Analysis Market

    L - Listening Insight Social Media

    A - Action

    R - Real-time Trends

    M - Measurement

  • #ZocialAwards2015

    2014

    What we do 2014

  • #ZocialAwards2015

    2 Thailand ICT Awards 2014

    Best Startup

    Company

    Best Communication

    Applications

    2

  • #ZocialAwards2015

    (Partner)

    BrandAge Thailand Most Social Power Brand

  • #ZocialAwards2015

    Big Data

  • #ZocialAwards2015

    IDM Jump-

    start and Mentor (i.JAM) Expara IDM

    Ventures Social Media Advertising Platform

  • #ZocialAwards2015

    Whats Next for Zocial Inc

  • #ZocialAwards2015

    Zocial inc Next Step

    Internet of Thing

    (Fragment)

    .!

    .!

  • #ZocialAwards2015

    (Key Take Aways) Social Media 50% .! (35 )

    Social Media

    3 2.83% ( 0.94% + 1.89%) 19-20

    Facebook Page % ZocialRank.com

    Facebook, Youtube

    Video Social Media

    Social ALARM - Analysis > Listening Insight > Action > Real Time > Measurement

    Live Video Sharing (Periscope, Meerkat)

    Zocial Ripple .! Beta (iOS, Andriod)

  • #ZocialAwards2015

    Infographic www.zocialinc.com

  • #ZocialAwards2015

    .!