Content Rules

By Marta Adamiec

Overview

• Definition of “Content”• 10 Rules of Content • Real-world examples • What now?

Content

A broad term that refers to anything created and uploaded to a website: the words, images, tools, and other things that reside there.

Rule #1

Embrace being a publisher.

Rule #1: Shauna: Celiac survivor, now writer.

Rule #2

Insight inspires originality.

Rule #3

Build momentum.

#51 blog, Technorati.com

Rule #5: Google – Content that compels

Rule #4Speak human.

https://www.youtube.com/watch?v=nM5DdiqJ48o

Rule #5

Re-imagine, don’t recycle.

Rule #5: Apple – ever seen the same ad?

Rule #6

Share or solve; don’t shill.

Rule #6: LinkedIn – Value

Rule #7

Show, don’t just tell.

Rule #7: Southwest – Client Narratives

Rule #7: Southwest – True Story

Rule #8

Do something unexpected.

http://www.youtube.com/watch?v=1Y_wJR1I-9s

Rule #9Stoke the campfire.

MyStarbucksIdea.force.com

Rule #9: Starbucks – Interaction

Rule #9: Starbucks – Ignite conversation in social sphere

Rule #10

Create wings and roots.

Rule #10: Dr. Steve Greene

Rule #10: Dr. Steve Greene No wonder Dr. Greene aspires to be a worm

farmer….

…. worms help roots so there can be

more platforms for wings to fly…

What Now?

What Now?

What Now?

Wise men store up knowledge, But with the mouth of the foolish, ruin is at hand.

-Proverbs 10:14

Recap• Definition of “Content”• 10 Rules of Content • Real-world examples • What now?