Upload
steve-linney
View
3.451
Download
12
Embed Size (px)
Citation preview
why email rules content marketing
download the slides: bit.ly/emrktng-brightonseo
@stevelinney #brightonSEO
eMRKTNG.co.uk @stevelinney
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
emrktng.co.uk/blog/ email-rules-content-marketing
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
is email still a player?
how can it benefit my search rankings?
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
@stevelinney #brightonSEO
YES, email is still a player…
95% of all adults in the world have an email address and most check it
at least once a day
download the slides: bit.ly/emrktng-brightonseo
@stevelinney #brightonSEO
stand out from the crowd
targeting your message to the correct audience sending your email at the right time of day
writing compelling subject lines slick email design
high converting landing pages killer content
download the slides: bit.ly/emrktng-brightonseo
@stevelinney #brightonSEO
seo benefits
download the slides: bit.ly/emrktng-brightonseo
boost visitors relevant content
time on site internal links external links
increase social sharing new revenue
relevant emails drive 18 times more revenue than broadcast
emails - jupiter research
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
if you go straight for a sales offer, you’ll lose the trust of your audience
without trust, you’re bust
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
email takes your content to a large audience and in a short space of time
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
email ROI rocks
for every £1 spent, email marketing generates £29 in
revenue – campaign monitor
@stevelinney #brightonSEO
DUB
PIST
OLS
| G
LADE
, GLA
STO
NBUR
Y 20
16
download the slides: bit.ly/emrktng-brightonseo
B2C marketers who leverage email automation have seen
conversion rates of 50% – eMarketer
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
you’re talking to an audience that loves you
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
if they love your content, they’ll love your brand
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
subscribers are worth their weight in gold
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
what if you don’t have a large database?
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
third party emails partner with someone who
matches your target audience
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
email automation all the way through the
marketing and sales funnels
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
glastazia
@stevelinney #brightonSEO
MUS
E | P
YRAM
ID S
TAGE
, GLA
STO
NBUR
Y 20
16
download the slides: bit.ly/emrktng-brightonseo
@stevelinney #brightonSEO
WIL
L YO
UNG
| AV
ALO
N ST
AGE,
GLA
STO
NBUR
Y 20
16
download the slides: bit.ly/emrktng-brightonseo
shareable content
email subscribers are three times more likely to share your
content via social media – quicksprout
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
glastazia
1. subsciber 2. ticket purchased
@stevelinney #brightonSEO
MUS
E | P
YRAM
ID S
TAGE
, GLA
STO
NBUR
Y 20
16
download the slides: bit.ly/emrktng-brightonseo
glastazia
subscriber sign up
1 regular updates / sharable content
1. FOMO
2. new artists 3. “we’ve got the best dj’s
and the best toilets”
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
glastazia
subscriber sign up
2 non spammy offers
1. FOMO with deadlines 2. ticket packages
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
shareable content
72% of people prefer to receive promotional content through email, compared to 17% who prefer social
– marketingsherpa
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
glastazia ticket purchased
1. thank you from headline act /
promoter 2. how to get there
3. enjoy glastazia safely
4. festival map 5. general updates
6. what to do at glastazia
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
when to send - day one
thank you and purchase details / receipt
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
when to send - day four
what you and your friends will love
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
when to send - day seven
headliner message
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
when to send - day 10
what you’ll enjoy at late night glastazia
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
when to send - day 14
10 things you don’t want to miss
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
when to send then once a month
three months to go - every two weeks six weeks - every week
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31 32 33 34 35
36 37 38 39 40 41 42
43 44 45 46 47 48 49
50 51 52 53 54 55 56
57 58 59 60 61 62 63
64 65 66 67 68 69 70
71 72 73 74 75 76 77
78 79 80 81 82 83 84
85 86 87 88 89 90 91
92 93 94 95 96 97 98
99 100
100 day schedule - tailored to glastazia
benefits to glastazia
less refunds an excited audience increased exposure
more ticket sales
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
to sum up
it’s all about how you engage with your subscribers
provide quality content to
your customer that is of real use or interest
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
say hello eMRKTNG.co.uk
@stevelinney
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo