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Ann Handley and CC Chapman's book "Content Rules" listed 11 content marketing rules to follow for creating great content. This is a PDF version of their list, ready for print, that you can use to remind yourself of what to do when creating content. A great checklist to have. Thanks Ann and CC for allowing me to put this together and publish :-)
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The Content RulesThe Content RulesShare or solve, don’t shill
Embrace being a publisher
Insight inspires originalityShow, don’t just tell
Insight inspires originality
Build momentumDo something unexpected
e t
Speak human
Stoke the campfire
C e te i g d t
Reimagine, don’t recycle
Create wings and roots
Play to your strengthsy y g
By Ann Handley and C.C. Chapman, from their book “Content Rules”. Icons and formatting by Daniel Kuperman.
