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21 New Rules for Content Marketing
21 New Rules For Content Marketing
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1. Treat Keyword Like Hot sauce•The old days of keyword stuffing are long gone•Put Keyword in the title and use it only once or
twice in article
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2. Have a Voice Customers Can Identify With•Develop a consistent tone, message and
personality for brand
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3. Build Trust With Transparency• Let go of the top down approach, and let
customers in on decision making process
• Let them get to know team through Authorship and social media
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4. Make the Most of a Great Idea with Multiple Formats
•Great ideas can be publishing in many different forms, such as blog posts, infographic and videos
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5. Headlines are Everything•Carefully craft titles for articles to entice
readers
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6. Use the News•Find out, and discuss how these current events
and trends relate to products or services
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7. You Can’t Stocks the Cupboards Till You Out the Trash
• Fix these errors ASAP so they don’t get in the way of progress
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8. Don’t Just Post, Engage• Users respond to high quality content, so
measure the reactions from your social communities to gauge effectiveness
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9. Invite Yourself to Someone Else Party Once a While
•Guest post on other relevant websites and cross promote the content to increase exposure
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10. Remember that Great Content Invites Links
•Content marketing replaces a lot of the labor involved in link building
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11. Build Your Content Form an Ongoing Plan
•Create an editorial calendar to manage schedule keep track of ideas
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12. The Best Inspiration Comes From Several Different Source
•Get fresh ideas by visiting different sites for news and opinions
•Steer clear of sources competitors frequent
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13. Quality is as Important as Quantity• It’s better to publish 1 good article per week
than 5 low quality blogs posts
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14. Quantity Still Matters• Publish at least 1 piece of content per week
• If publish less frequently, readers will lose interest
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15. Take Your Time• Don’t force inspiration, and be patient because
results wont come overnight
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16. Stop Buying Content from the Bargain Bin
• $3 article written by people overseas wont get you anywhere
• They may hurt because of recent Panda updates
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17. Know Your Biggest Content Marketing Enemy
• Boring copy is worst enemy• No one will respond to bland content
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18. Use 1 Piece of Content to Promote Another
• Add related posts to the bottom of blog posts, share blog posts in your email campaign, promote eBook with an infographic, etc
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19. Recycle Your Greatest Hits• Find out which posts get the most traffic and
reader interest
• Reshare these posts through social media and recap popular articles in new posts
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20. Always Ask the Key Question About a Piece of Content
• Assess your own work by asking yourself, “Is this worth the reader’s time?
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21. Use Content to Turn Searchers, Readers and Fans
• Don’t forget to include calls to action in posts, introduce promotions on blog.etc.
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•If you need free consultation for SEO, feel free to contact us
•Our Email is: [email protected]
•Get Free Consultation Today
•Visit us at http://metakave.com
Get Free Quote
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CommunicationSadiq M. AlamFounder & Head of Ideas
Call: (+880) 017110 56474, (+880) 09611 699 014Email: [email protected]: sadiq.alam
MetaKave Dev HQApt 12B2, Al-Baraka Tower 252 Elephant Road, Dhaka-1205, Bangladesh
