Content Marketing Workshop

Content MarketingBy:

Nada Ezz Social Media Specialist/ ITI Graduate

Information Technology InstituteMinistry of Communications and Information Technology

Push VS Pull

Outbound vs Inbound

Orange

Pepsi

Coca Cola

Gym Egypt

Content Marketing’s Value

• Visibility

• Share of voice

• Customer interaction

• It’s a lower cost per lead

• Higher-quality leads

Buyer Journey

Buyer Journey

Buyer Persona

Leonardo … the orderly one

• Provide detailed explanations of product features backed up by impartial data.

• Prioritize customer reviews and ratings

• Highlight social proof from authorities and thought leaders your audience respects. Don’t violate their trust with hype. Create value-real conversations and no-nonsense calls to action

Donatello … the innovative one

• Prioritize free and in-depth webinars that attract early adopters and dig into practical how-to examples. Always include live surveys, polls, and question-and-answer sessions.

• Consider the advantages of a mobile or web app that allows you to gamify data gathering and the purchasing process.

• Don’t discount content and wearable tech.

Michelangelo … the artistic one

• Collect, curate, and share fun content that doesn’t come from your own content marketing team.

• Go the extra curation mile and create an online hub that’s both an internal resource as well as a customer-facing sub-site. 

• Get playful with memes, games, and quizzes. The more frivolous, the better. Fun equals fans.

• Prioritize responsive (i.e., mobile-friendly) email and especially hyper-localized SMS marketing with a conversational and irreverent tone.

Raphael … the dangerous one

• Making your content marketing story-driven – Focus on your brand’s artistic side, your passions, and especially your failures. Authenticity matters.

• Crowdsourcing ideas and contests 

• Beefing up social campaigns – Use a post-management platform like Oktopost, which is especially vital for tracking real-world ROI not just “likes,” shares, retweets, and pins.

Be Creative

“Moving the message from a banner to your brand and

changing the engagement from a view to a conversation."

GET CONTENT … GET CUSTOMERS

Contacts

• nadaezz26@gmail.com• Linkedin Profile: https://eg.linkedin.com/in/nadaezz