OSEB SOCIAL MEDIA WORKSHOPAPRIL 9, 2014

TOPICS

• Facebook– Business and Marketing Strategy– Content Creation

• Twitter– Joining the Conversation– Hashtags (#) and Mentions (@)

• Pinterest– Understanding Pins and Boards– Curating and Collecting Content

TOP 3 POINTS TO TAKE AWAY

• FREQUENCY• CONSISTENCY (VOLUME AND REGULARITY)• RELAVANCY• EXCITEMENT (people expect social media to

be fun)

FACEBOOK BASICS

• Important Basics– “Using Facebook As” Personal or Business– Scheduling Posts– Using Activity Log– Tagging Businesses in posts (using @ symbol)– Insights

FACEBOOK PROFILE TIPS

• Tips– Link your page to your personal profile (under

“employment”)– Customize your Facebook URL– Add your logo and a branded timeline cover photo– Use custom tabs (apps)

• Newsletter• Pinterest• Twitter

– Add Facebook Like Box Plugin or Code to Website

FACEBOOK: CONTENT TIPS• Types of Posts

– “Snackable” – easy to interact with• such as questions people want to autocomplete)• Exciting (positive) current trends (i.e.Olympics)

– “Sneak Peek” – Behind the Business– “Sharable”

• Inspirational• Humorous• Relatable (usually an idea or experience expressed with humor)• Emotional (make them FEEL something – love, loyalty, hopes and dreams, etc)• Exciting

– “Blog Post” – Take a screenshot of your blog, upload the picture, then put a link in the description• Potential Content

– Original Content (Blogs, Videos, Instagam Photos, Promotion, Newsletter Sign-up)– Curated Content

• Articles (tips, trends, interesting or important information)• Videos• Images• Infographics• Pins

• ALL FACEBOOK POSTS SHOULD BE AN UPLOADED IMAGE WITH DESCRIPTION!– Use Picmonkey.com to create designs or edit images– Use your logo and/or website on every design you create– Turn a quote into an image– try memegenerator.net to create funny images– Remember that people like/comment/share 3x as often when ASKED

FACEBOOK: CHECKLIST

• Does your content do at least one of the following?– Provide interesting, informative, and/or relevant

content for your community?– Attempt to engage your fans?– Have a call to action? (Asking them to like,

comment, share, click the link, sign up for your newsletter, etc)

– Link back to your website?• Remember that your posts should ALWAYS have a

photo uploaded

CONTENT WORKSHEET

• Plan ahead• Use Themes• Use Curated Content (tagging original source)• Schedule Posts in Facebook or HootSuite• Spend time each day responding to comments

and messages• REMEMBER: FREQUENCY AND CONSISTENCY

April 7 - 13

Chance Pet Appreciatio

n

Winston

Kids Camp 2009

Cat in Tree

Horse Clinic

RAIN Networki

ng

SAMPLE CONTENT PLAN

TWITTER

• Customize profile pic, banner, and background. Use SEO in summary. Handle should be easy for your customers to remember.

• You can Favorite (star) Tweets that you want to come back to later (for curation)

• Save Hashtag Searches• Join Twitter Chats to gain practice, increase tweet

count, and find new followers (and people to follow)• Create Lists

– Top 10 Influencers– Competition– OSEBers, Competition

TWITTER: WHAT TO POST

• Rule of 3: – 1/3 Promotion– 1/3 Curated Content– 1/3 Networking (Retweets, Replies, Tweeting @

someone directly)• Use bitly.com to shorten links• Join Trending Hashtags• Use tagboard.com to search for hashtags and

create tweets for relevant ones

@ vs #

• The @ symbol denotes a person, or business (a twitter account that can tweet and reply)

• The # symbol is a category• If you tweet to @HewettRipley you are

tweeting TO ME• If you tweet #HewettRipley you are tweeting

ABOUT ME (I will not receive a notification)• If you tweet #Hewett #Ripley you are tweeting

to each category

POSSIBLE HASHTAGS• MONDAY

– #MotivationMonday– #ManicMonday

• TUESDAY– #TT (Transormation Tuesday)

• WEDNESDAY– #WBW (Wayback Wednesday)– #WoofWednesday– #WisdomWednesday / #WednesdayWisdom– #Women2Follow

• THURSDAY– #TBT (Throwback Thursday)– #ThoughtfulThursday– #ThankfulThursday

• FRIDAY– #FF (Follow Friday)– #FridayFunny– #FridayFunDay– #GoodNewsFriday

• SATURDAY– #WkendThx (after FF)

• SUNDAY• Others:

– #Inspiration– #Entrepreneurs– #Business– #SmallBuz or #SmallBusiness

• Use Tagboard to search possible hashtags• Follow Influencers and Competition to see what they are using

PINTEREST

• What is a Pin?– A pin is an image that links to the original source website– You can upload from your computer, pin from Pinterest, or add a pin

from a website– Always put a link to the source (never upload a photo you do not

own)– Add a description that states why you have shared this pin

• Pinboards– Set up boards that your community would appreciate– Ask what life your clients envision through using your services, and

find images that portray that– Add all content you create for your website and Facebook

• Use Pinterest to curate– Collect Pins that you want to use for Facebook and Twitter updates– Remember to post original link and tag original source