Content marketing workshop york 301112

  • Published on
    21-Oct-2014

  • View
    232

  • Download
    2

Embed Size (px)

DESCRIPTION

Summary presentation from our event - "Content Marketing for 2013" event in York on 30.11.12

Transcript

Slide 1

CONTENT MARKETING FOR 2013

30.11.12

A new era. New opportunities.

Being where your consumers/customers are.

Creating content with a purpose.

Connecting people with great content..

Why you are here.

Convergence.

+

+

+

+

+

+

#contentmarketing2013

GREAT CONTENT MARKETING BY BRANDS

LEARNING FROM BRANDS THAT DO CONTENT MARKETING WELL: BUT CAN YOU GUESS WHO?

INNOVATIVE INTUITIVE REVOLUTIONARY

Clue: Think different

LEARNING FROM BRANDS THAT DO CONTENT MARKETING WELL: BUT CAN YOU GUESS WHO?

SECRET AMERICAN DREAM ENERGETIC

Clue: Its the real thing

LEARNING FROM BRANDS THAT DO CONTENT MARKETING WELL: BUT CAN YOU GUESS WHO?

A SHOE A COMPANY A JOURNEY

Clue: Just do it

LEARNING FROM BRANDS THAT DO CONTENT MARKETING WELL: BUT CAN YOU GUESS WHO?

MAGIC PROPER RUSTIC DISHED UP

Clue: Lovely jubbly

LEARNING FROM BRANDS THAT DO CONTENT MARKETING WELL: BUT CAN YOU GUESS WHO?

100% PURE NATURAL - DELICIOUS

Clue: fruit and nothing but nothing but fruit

PUTTING CUSTOMERS AT THE HEART OF YOUR CONTENT MARKETING

Connecting with customers.

Customers & who they really are

Create content with a purpose for you and for them

Customer lifecycle

COMMUNICATION& CONTENT MARKETING JAMES CARNEGIE-BROWN. CARNEGIE ORR

WE ARE AN S&M WORLD (SOCIAL & MOBILE)

Little pellets of love

There are more I phones sold per day (402k) than people born in the world per day (300k)

Mobile has doubled in the last 18 months 10% of all internet usage worldwide (TNW)

91% of mobile internet access is for social activities, versus just 79% on desktops (Hubspot)

Twitter is the second screen

80% of Twitter users access it on their phones.

Twitter is like a bridge connecting different media

44% of marketers have had business from Twitter.

Twitter is the second screen

80% of Twitter users access it on their phones.

People use an average of

Twitter is like a bridge connecting different media

Were

all mad for a bit of Instagram

Photo & Video sharing/viewing is

5 million Instagram photos uploaded per day.

ORM LONDON PETER GOUGH & LORENZO VANCINI

HOW WE MEASURE ROI & CREATE ACTIONS

You are what you measure.

Action

Analysis

Content

Creation

Content

Publishing

Conversion Optimisation The Campaign Hub

A visitor is identified by The Campaign Hub as being interested in ski packages and winter holidays.Using The Campaign Hub, the website can display targeted versions of each page to each individual visitor in real-time.