Shop SEO at WordCamp Netherlands

SHOP SEO

In this session• Holistic SEO

• Branding

• Pages of your online shop

• Mobile

#wcnl

Holistic SEO #wcnl

Branding #wcnl

Branding #wcnl

Branding #wcnl

Branding #wcnl

Branding #wcnl

Shop homepage #wcnl

Household names #wcnl

What kind of products? #wcnl

What are your values? #wcnl

What's your main call to action? #wcnl

Shop search #wcnl

In header #wcnl

In header #wcnl

Add product images #wcnl

Category pages #wcnl

Introduction #wcnl

List of categories #wcnl

Call to action #wcnl

Product title #wcnl

Product pages #wcnl

Product images #wcnl

Call to action #wcnl

Availability #wcnl

All the obvious for SEO #wcnl

Product pages: SEO #wcnl

<div itemscope itemtype="http://schema.org/Product"> <span itemprop="name">Chemex® Pour-Over Glass Coffee Maker with Wood Collar</span> <img itemprop="image" src="chemex-glass-wood-collar.jpg" alt='Chemex® Pour-Over Glass Coffee Maker with Wood Collar' /> <div itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <span itemprop="priceCurrency" content="USD">$</span><span itemprop="price" content="36.95">36.95</span> <link itemprop="availability" href="http://schema.org/InStock" />In stock </div> <span itemprop="description">Chuck Williams’ favorite method of brewing coffee, the Chemex coffeemaker is an elegant, one-piece vessel made of high quality, heat-resistant glass.</span></div>

Product pages: SEO #wcnl

<meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="Ultimate Guide to Facebook Advertising, 2nd Edition" /><meta property="og:description" content="Access 1+ billion potential customers with Facebook Advertising! Buy One, Get One 25% Off + Free Shipping when you pre-order with second Ultimate Guide" /><meta property="og:url" content="https://bookstore.entrepreneur.com/product/ultimate-guide-facebook-advertising-2nd-edition/" /><meta property="article:publisher" content="https://www.facebook.com/entbookstore" /><meta property="og:image" content="https://bookstore.entrepreneur.com/wp-content/uploads/2014/08/Ultimate-Guide-to-Facebook-Advertising.jpg" /><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:description" content="Access 1+ billion potential customers with Facebook Advertising! Buy One, Get One 25% Off + Free Shipping when you pre-order with second Ultimate Guide"/><meta name="twitter:title" content="Ultimate Guide to Facebook Advertising, 2nd Edition"/><meta name="twitter:image:src" content="https://bookstore.entrepreneur.com/wp-content/uploads/2014/08/Ultimate-Guide-to-Facebook-Advertising.jpg"/>

Mobile shop #wcnl

Mobile shop #wcnl

Mobile shop #wcnl

Mobile shop #wcnl

Mobile shop #wcnl

Thanks for your attention! #wcnl

Bedankt!Michielyoast.com

@yoast@michielheijmans

Michiel Heijmans #wcnl