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The SEO with WordPress session by Thunder SEO's Gary Magnone at WordCamp San Diego 2012 takes a deep dive on what business owners, bloggers, and website owners need to know when it comes to increasing traffic to their WordPress sites. As a CMS, WordPress is already structured to facilitate the basics of SEO, so this session focuses more on the critical mechanical site options that influence search engine accessibility like plug-ins, permalinks, and internal linking. But on-site optimization only accounts for about a quarter of what it takes to rank in the search engines, so we'll also be looking closely at the importance of external links pointing to your site and giving away expert tips and tactics for leveraging keyword research, content development, and social outreach for attracting links to your site naturally that translate into higher rankings, more traffic, and ultimately more money for your business.
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SEO with WordPressPresented by Gary Magnone | March 24, 2012
First Off, Who Am I?
Name: Gary MagnoneTitle: Senior SEO
StrategistCompany: Thunder SEO
Twitter: @garyjmagLinkedIn:
linkd.in/gmagnoneRead My Posts: Blog
The Inbound Ecosystem
Source: http://mz.cm/GHR1Lf
Why SEO?
Over 1 Billion Searches Per Day
7.2 Billion Daily Page Views
87.8 Billion Searches Per Month
66.4% Search Engine Market Share
What Does That Look Like?
OK, So How Does SEO Work?
Getting Set Up
Install Analytics & Webmaster Tools
Allow Search Engines Access
Do This!
Not This
Permalinks
Avoid the default settinghttp://www.domain.com/p=123
Display Partial Post Excerpts
On-Site Optimization
Page-Level Optimization
Source: http://bit.ly/GM58My
Keyword-Rich
URLs
Short
Descriptive Use Dashes
URL: http://www.yourringshop.com/engagement-rings
Page Titles
Horribl
e!
BEST
Not Good Better
There’s a plugin
for that!
http://bit.ly/GHduWW
Meta Description
Don’t Do This!
Do This!
Meta Keywords
Heading Tags
<h1>Use to Describe the Content Below</h1>
<h2>Help Guide Users Through The Page</h2>
<h3>They Have Minimal Ranking Impact</h3>
On-Page Body Content
Create Valuable, Useful Content That DESERVES to Rank
Include Keywords
Naturally & Use
Synonyms
Do Not Over-
Optimize or Keyword
Stuff
Internally Link to
Relevant Pages on Your Site
Optimize Your Images
1.Use Keyword-Rich Filenames
2. Include Descriptive Alt Text
Internal Linking
There’s a plugin
for that!
http://bit.ly/GT2oNKhttp://bit.ly/GHduWW
Robots.txt
Disallow areas of your site that you don’t want Google to crawl
Careful not to disallow the wrong pages
301 Redirects
Source: http://selnd.com/GPryOh
There’s a plugin
for that!
http://bit.ly/GOY3hM
Canonicalization
There’s a plugin
for that!
http://bit.ly/GPWiRQ
• www.yourringshop.com• yourringshop.com• www.yourringshop.com/index.php• yourringshop.com/index.html• www.yourringshop.com/
default.htm• yourringshop.com/
XML Sitemap
There’s a plugin
for that!
http://bit.ly/GJkorF
Site Speed
There’s a plugin
for that!
http://bit.ly/GP64ochttp://bit.ly/GRIrpl
Spam & Security
There’s a plugin
for that!
http://akismet.com
Schema.org Microdata
There’s a plugin
for that!
http://bit.ly/GHA7ev
Audience Analysis&
Keyword Research
Social Listening & Demographic Data
http://bit.ly/GIQllB
Survey Your Customers
SEO Explorer
Anne is a 26 year old female with a marketing communications degree from UC Davis who started at Flash Fitness as an intern. Her major responsibilities include: maintaining the company’s website, social
networks, and newsletter, managing local mail campaigns, radio, tv, and off-site promotions,
coordinating marketing initiatives with sales staff
Anne Phillips, Marketing Manager, Flash Fitness
Enters the conversation during research/learning phase and looks for beginner content or asks questions
Example keyphrases: learn seo, beginner seo, how to do keyword research, how to choose a seo company
What keywords are they using?
Map the keywords to your content
http://bit.ly/GI3I5k
Page-Level Optimization
Source: http://bit.ly/GM58My
Content StrategyContent Strategy
Set Goals for Your Content
Increased pageviews & time on site
Increased likes, tweets & social shares
Increased referrals to product pages
What topics are trending?
Of course there’s a tool…
http://bit.ly/GPNDJO
Vary Your Content Types
http://bit.ly/GQrNLC
Create a Plan
Facilitate Sharing
There’s a plugin
for that!
http://bit.ly/GQ1RP3
Building Links
In-Content, Navigation, Footer, Ad SpaceWhere Link Appears
The Anatomy of a Link
Text or Image
Editorial/Reference, Reciprocal, Paid
Old or New
Link Format
Hyperlinked Keywords
Authority of Linking Domain
Type of Link
Age of Link
Anchor Text
Where Link Comes From
This is NOT Link Building
So What Is Link Building?
Your Website
Content-based
strategies
Link Attraction Providing
Help
Social Strategies
Giving away tools &
resourcesSponsorships
Community Interaction
Offline Relationships
http://bit.ly/GJN8W9
It’s About Connecting With People
Find Your Link Prospects
Use Social Media
http://bit.ly/GJ0Eac
Prioritizing Outreach
Establish a Contact ProcessFollow Blog Comment ReTweet @ Mention Email
Roberto Raymon ✔ ✔ ✔David Zinyama ✔ ✔
Jon Pianki ✔ ✔ ✔ ✔ ✔Kevin Garcia ✔
Christella Morris ✔ ✔Shaun Hensher ✔ ✔
Cathy Dew ✔
Scaling Email Outreach
http://toutapp.com
