Jet Airways

• Jet Airways is an airline based in Mumbai, India.

• It is India's third largest airline.

• Jet Airways also operates two low-cost airlines, namely Jetlite (formerly Air Sahara) and Jet Airways Konnect.

Introduction

•Jet Airways was incorporated as an air taxi operator on 1 April 1992.

•It started Indian commercial airline operations on 5 May 1993 with a fleet of four leased aircraft.

•It began international operations to Shri Lanka in March 2004.

History

Annual Revenue - Rs. 9481.5 crores (2007-08) Rs. 7401 crores (2006-07)

Profit (Loss) After Tax - Rs. 253 crores loss (2007-08)

Rs. 27 crores profit (2006-07)

All Other Domestic Players showed loss (2006-07)

Jet Airways- Performance

In Flight services -First class, Premiere Class, Economy class

On Ground services- Check in options – SMS check in, tele check in, web check in, check in while walk in.

Convenience and Safety-Towels, Pillows, Blankets, Reading Material, First

Aid, Smoke detector, Bassinets , Child care, Life jackets & seat cushion.

Service line of Jet Airways

Entertainment- jet screen, Movies, TV program, Music, inflight communicator, online magazines etc.

Jet Wings (inflight magazine), Jet Boutique.

Contd…

• Operates over 400 flights daily to 65 destinations.

• Agreements with 133 international airlines.

• Agreements with 64 carriers for carriage of cargo to their destinations.

• Best Among the all Indian Airlines.

Network

• Mr. Naresh Goyal- (chairman)

• Mr. Saroj K. Datta( Executive Director)

• Mr. Wolfgang Prock-Schauer, The Chief Executive Officer (CEO),

• Capt. Hameed Ali, Chief Operating Officer

Key People

International Market - British Airways & South West Airlines

Domestic Market – King fisher, Indian Airlines, GoAir, Indigo,

Major Competitors

•Experience exceeding 14 year

•Only private airline with international operation

•Market leader

•Largest fleet size

•Customer relationship and Punctuality

USP/ Strengths of the company

Weakness

•Loosing domestic market share

•Old fleet with average age around 4.79 year.

•Scope for improvement in in-flight service

•Weak brand promotion

Opportunities

•Untapped air cargo market

•Scope in international service and tourism

Threat of Jet Airways

•Strong competitors

•Fuel price hike

•Overseas market competition

• In January 2006, Jet Airways announced that it would buy Air Sahara

• But the deal fell through in June 2006

• Agreement to buy Air Sahara for $500 m (all cash)

• In court – Off court battle

• Valued @ $500 m, bought at @ $338 m

• Birth of India’s largest Air Operator

Acquisition of Air Sahara

Customer Segment• First Class, Premiere (Business) Class, Economic

Class

Target Segments• Premiere (Business) Class

Business travelers, contribute 48% of passengers & 66% of revenue, ready to pay higher prices, last time booking.

• Economy ClassLeisure travelers, Prefers low cost airlines, ready for transit if there is cost advantage, large %of passengers.

Customer Segmentation

Yeah !! The Joy of Flying….

Abhishek Kshatriya (03)

Abhijit Jadhav (16)

Pallavi Kedari (18)

Amit Mandal (25)

Mukesh Pardasani (27)

Rahul Kumar Chaudhary (35)

Rutu Taranekar (38)

Presented By:

Thank You

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