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Watching out for your personal brand and balancing it with the company's brand can be challenging. This presentation to the Young Professionals Association of Louisville and Social Media Club gives pointers on managing and building a responsible personal brand online.
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Personal Branding
Your Social Media Brand
Jason FallsYPAL & Social Media Club Louisville
Louisville, Ky.September 15, 2009
Helps You Get Jobs
Helps You Get Clients/Customers
Leads To Personal & Professional Opportunity
Protects Your Reputation
How Do You Establish Yours?How Do You Establish Yours?
Discover Your Brand
What sets you apart?
What do you want to set you apart?
What will make you happy?
Key Elements of Personal BrandingKey Elements of Personal Branding
A strong personal value statement
A plan to differentiate your brand from the competition
A powerful marketing strategy
Dan Schawbel, Me 2.0
Activate Your BrandActivate Your Brand
Actions
Resume
Social Profiles
Images/Avatars
Videos
It All Leads To SERPs
How To Grow Your BrandHow To Grow Your Brand
Be Bold
Be Nice
Be Real
Be Involved
Be Available
ProofProof
First 5 Pages of Google
All but 5 entries on first 5 pages of Yahoo
Jason Falls – Politician in North Carolina
Jason Falls – Movie blogger
Damn Metallica bass player is clumsy
Network On- and Off-LineNetwork On- and Off-Line
Fish Where The Fish AreBlogs of others in your field
Local voices in your space
Clients, Customers, Potential Employers
Never Underestimate The Value Of Face-To-FaceProfessional Organizations
Conferences
You’re Always “On”
What’s The Negative?What’s The Negative?
Keep Your Ego In Check
Company vs. Personal Time
Company vs. Personal Benefit
There’s A Difference Between Empowerment And Power
Your Brand Isn’t The Only One
Consider The CompanyConsider The Company
2009 Deloitte Survey
60% of executives say they have right to know
53% of employees say social networking not an employer’s concern.
30% never consider what their boss or customers might think before posting
74% believe activity make it easier to damage a company’s reputation
17% of executives have a program dedicated to monitoring and mitigating
24% have formal guidelines for the use of social media among their people.
Your Next Job Is At StakeYour Next Job Is At Stake
2009 Jump Start Social Media Study
75% of hiring managers research job candidates on LinkedIn
48% look at Facebook pages
26% read candidate’s Twitter streams
66% start looking for candidates on LinkedIn
23% start looking for candidates on Facebook
16% start looking on Twitter
Let’s ConnectLet’s Connect
Jason Falls
PrincipalSocial Media Explorer
Email: jason@jasonfalls.com
Twitter: @JasonFalls
Phone: 502.619.3285
Web: socialmediaexplorer.com
Jason’s WallpaperJason’s Wallpaper
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