Social Media Brand Champs

SOCIAL MEDIA

CHAMPSDIGIQOM Centre of Excellence DIGIQOM Centre of Excellence

CHAMPS

Kogi Korean BBQ Taco Truck Uses Twitter To Go Viral In Los Angeles

DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence

• Kogi BBQ started as a taco truck• They use Twitter to connect with

customers• Twitter followers receive daily updates on


• Twitter followers receive daily updates on where the truck will be next

• The results have been dazzling• They serve 600 to 700 customers a night

BLENDTEC – BLENDS ALMOST ANYTHING


• Blendtec sells powerful commercial blenders• They use low-cost online videos with the

theme ‘will it blend’• Their videos have received over 50 million

views and over 200,000 followers on Youtube


Youtube• Blendtec sales increased sales 700%

http://www.blendtec.com/willitblend/videos.aspx?type=unsafe&video=ipod

Starbucks Asks for Your Advice


Social media isn’t only about using existing websites, but sometimes creating your own. To get a better handle on consumer feedback, Starbucks did just that with “My Starbucks Idea.”

The site allows users to submit suggestions to be voted on by Starbucks consumers, and the most popular


on by Starbucks consumers, and the most popular suggestions are highlighted and reviewed.

Starbucks then took it a step further and added an “Ideas in Action” blog that gives updates to users on the status of changes suggested.

Dell Doing it Everywhere



Embracing social media is a huge undertaking, and involves a large investment. Dell didn’t shy away from these obstacles, instead they’ve gone above and beyond, truly cultivating a cross-platform community. They’ve created multiple Twitter handles, a network of blogs, and are very active on Facebook.


Dell is also one of the few companies to publicly state that they created a return on investment from Twitter. Apparently, Dell’s social media efforts help create “$1 million in revenue“.

Documents

Social Media Brand Champs