Your Brand on Social Media

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    08-May-2015

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SAPTechEd Las Vegas 2011 Expert Networking Session on how to build and monitor your brand on social media.

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<ul><li>1.YOUR Personal Brand on Social Media#SAPTechEdNatascha Thomson</li></ul> <p>2. Do you Tweet, participate onLinkedIn, SCN, FB, post videos,write blogs, or are you planning to?Either way, its paramount that youthink about the personal brand youare building through your onlinepresence - and this should not bean afterthought.Join to learn and discuss. 3. Why Does Your Brand Matter?Were Fast Becoming ANetworked Society!Your Network Is YourSupport SystemYour Social Brand Is YourProfessional IdentityBrand You Is Starting ToStretch Across Personal &amp;Business 2011 SAP AG. All rights reserved. Confidential 3 4. People at SAP who have built a Social BrandTimo ElliottOliver Bussmann James Farrar Chip RodgersBusiness Intelligence Being a CIO Sustainability SAP Community Network 2011 SAP AG. All rights reserved. Confidential 4 5. Who Do You Want to Be? 2011 SAP AG. All rights reserved. Confidential 5 6. Social Media: What it isnt vs. What it is 2011 SAP AG. All rights reserved.Confidential 6 7. Make a Namefor Yourself =Build YourBrand 2011 SAP AG. All rights reserved. Confidential 7 8. You Can Use Social Media ToLearnNetworkSpread The Company MissionBe HelpfulBe A Thought LeaderDevelop A CommunityGet A Job...Or Help Others Get A JobBuild Relationships/Contacts 2011 SAP AG. All rights reserved.Confidential 8 9. Good Content is the Best Recipe 2011 SAP AG. All rights reserved. Confidential 9 10. Be Consistent 2011 SAP AG. All rights reserved. Confidential 10 11. Be Yourself 2011 SAP AG. All rights reserved. Confidential 11 12. Social Networking FearsThe What Ifs? What If I SayWhat If SomethingSomeone HacksWrong?My Identity?What If I Cant Find What If Im The Time?Ignored? What If IWhat If I Get Make A Into An Mistake? Argument? 2011 SAP AG. All rights reserved. Confidential 12 13. Social Networking FearsThe What Ifs? What If I SayWhat If SomethingSomeone HacksWrong?My Identity?What If I Cant Find What If Im The Time?Ignored? What If IWhat If I Get Make A Into An Mistake? Argument? 2011 SAP AG. All rights reserved. Confidential 13 14. MonitorHere is a short list of tools to get you started (dont be shy to useGoogle to find more): Google your own name or set up Google Alerts Search for your name on Socialmention.com (in addition to alist of search results, you get stats on sentiment, top keywords,top users and hashtags) Put your Twitter handle into TweetReach.com and get metricson your reach/impressions, retweets, mentions, top followers etc. Klout.com provides your influencer score. Take this with a grainof salt as its not a perfect science. It covers Twitter, FB andLinkedIn. Twitalyzer is a similar tool for Twitter only. Mr. Unfollowr tells you who has recently unfollowed you onTwitter (PS: There is also Mr. Follow, to find out who you shouldbe following). 2011 SAP AG. All rights reserved. Confidential 14 15. What Now?Steps You Can Take In Less Than 30 Minutes 2011 SAP AG. All rights reserved.Confidential 15 16. @nathomson YouTubelinkedin.com/in/nataschathomsonquora.com/Natascha-Thomsonmarketingaccelerator.wordpress.com SAPMentorsSCN Blog Natascha.Thomson@SAP.comslideshare.net/NataschaThomson VimeoGoogle+Flickr+1 925 200 5387Thank You! </p>