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WIDGETS-R-US WWW.WIDGETSRUS.CA

Brand Social Media Activation Proposal

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SOCIAL MEDIAACTIVATIONPROPOSAL WIDGETS-R-US

WIDGETS-R-US WWW.WIDGETSRUS.CA

WIDGETS-R-USSOCIAL MEDIA STRATEGY

NINA GAD

COMMUNITY MANAGER

WIDGETS-R-US

#INTRODUCTIONWidegts_R_Us current online/digital presence

Static Website

Corporate blog

Monthly e-newsletter

Facebook - Flickr - YouTube Account

Widegts_R_Us 2017 online/digital presence (Social media)

We are looking for more engagement via other social media

platforms:

Pinterest, Google+, LinkedIn, Instagram, Twitter, etc.

Widegts_R_Us Google analytic account already shares great

insight on our target audience in terms of age, gender, location,

and main interests.WIDGETS-R-US

#GOALS

WIDGETS-R-US

INCREASE REACHGAIN MORE ENGAGEMENTENGAGE/MITIGATE WHAT PEOPLE ARE SAYING ABOUT US BE SEEN AS MORE FRIENDLY, FORWARD-THINKING, ETC.ENGAGE A SPECIFIC AUDIENCE/DEMOGRAPHICPUSH MORE PEOPLE TO OUR WEB SITEGAIN MORE CONVERSION (MORE E-NEWSLETTER SUBSCRIBERS)

Conversion

Awareness

Engagement

Reach 

CREATE SHARECreate content Distribute content via

different digital

communication channels and

platforms

Engage and monitor

how content is

recieved

CONNECT/MONITOR

WIDGETS-R-US

STRATEGY TACTIC REPORTING

WIDGETS-R-US

#SOCIAL MEDIA PLATFORMS

Widget­R­Us already have a Facebook page with followers liking, sharing and

commenting on our posts.

Our 2017 plan will be activating an Instagram and Pinterest accounts where we will

share video and visual posts of our products with embedded links that will directly drive

our target audience to the main landing pages of our website or blog.

All our posts will include the same hashtag # we use for same posts/tweets on our

Twitter and Instagram accounts, and Facebook page in an attempt to reach all our target

audiences via different social media platforms while preserving a consistent brand

message On Twitter, for example, posts with photos are retweeted 35% more than basic text posts, and posts with videos are retweeted 28% more.

FOR THE SAKE OFCONSISTENCY, OURBLOG POSTS WILL BEPUBLISHEDMONTHLY ANDNOTIFIED ABOUT VIAOUR MONTHLY E-NEWSLETTER ANDOUR OTHER SOCIALMEDIA PLATFORMS(EX. TWEETS/POSTS)

WIDGETS-R-US

LINKEDIN ANALYTICSEVALUATE ENGAGEMENTOF INDIVIDUAL POSTS,IDENTIFY TRENDSACROSS KEY METRICS,SHOW OUR FOLLOWERDEMOGRAPHICS ANDSOURCES, AND EXPLAINOUR PAGE TRAFFIC ANDACTIVITY

WIDGETS-R-US

FACEBOOK TACTICALMETRICS IS MORE ABOUTTHE WHOLE PAGEMETRICS AND NOT PERPOST

WIDGETS-R-US

INSTAGRAM IS OPERATEDAS A SOCIAL MEDIAPLATFORM IN AND OFITSELF, TOOLS SUCH ASSTRATIGRAM CAN HELPKEEP TRACK OF IMAGEPERFORMANCE ANDTRAFFIC

WIDGETS-R-US

PINTEREST IS GOOD FORCAMPAIGNS WITH ALARGE NUMBER OFIMAGES.GOOGLE ANALYTICS CANBE USED TO TRACKPHOTOS OR UTILITIESSUCH AS PINREACH TOMEASURE THEEFFECTIVENESS OF THISPLATFORM

WIDGETS-R-US

TWITTER CAN BEMEASURED VIAHOOTSUITE ORSHARETHIS (GOOGLEANALTYICS). OTHERPRODUCTS SUCH ASTWEETREACH, KLOUT, ETC.CAN GIVE A BASIC IDEAON INCREASEDENGAGEMENT ANDFOLLOWERS.

WIDGETS-R-US

FLICKR AUTOMATIONALLOWS FOR IMAGES TOBE POSTED DIRECTLY TOOTHER ACCOUNTS.IMAGES, VIEWS, VIEWERS,AND REFERRING TRAFFICTO THE MAIN SITE AREKEY METRICS. FLICKRCAN ALSO COUNTSUBSCRIBERS, SHARES,AND GROUPS PLATFORMGROWTH METRICS.

WIDGETS-R-US

YOUTUBE ANALYTICSPROVIDESVIDEOS PERFORMANCE –EITHER OVERALL, OR BYGEOGRAPHIC ANDDEMOGRAPHIC SEGMENTSOVER A SPECIFIC TIMEPERIOD, AND CAN ANALYZEAUDIENCE RETENTION,SOCIAL SHARING, ANDSUBSCRIBTION RATE

WIDGETS-R-US

TACTICAL METRICS MEASURE THE GROWTH TRENDS OF EACH SOCIAL MEDIAPLATFORM INDIVIDUALLY, AND THE VISITOR MOVEMENT INTO, ANDTHROUGH, YOUR MAIN CONVERSION FUNNELS.

IMPLEMENTATION METRICS MEASURE THE INDIVIDUAL PIECES OF CONTENT,AND INDICATE WHICH TOPICS/TIMES/IMAGES LEAD TO MAXIMUM GROWTHAND MOVEMENT TO THE BASE.

WIDGETS-R-US

WIDGETS-R-US

#OUR TARGET TACTICAL METRICS

Impressions

Reach

Engagement

Time on site

Ad Cost

Top Referrals

New page likes

NewSubscribers

#OUR CONTENT METRIC

Best time to post

The style of voice orwriting thatgenerates the mostresults

The post that visitorsinteract with the most

Most used hashtags#WIDGETS-R-US

WIDGETS-R-US

#OUR MEASURING PROGRESS

We will align our analytics back to our goals

We will periodically examine data that measures progress towardsreaching our goals

We will use Hootsuite Analytics (advanced analytics & custom reports),Facebook Insights & Google Analytics (who, when and how many peopleare viewing and interacting) for measuring and reporting our progressmonthly

WIDGETS-R-US

#CONCLUSION-1

After Identifying our key performance indicators (KPIs) per campaign

We will align our social media goals with our business objectives

We will set up our Google Analytics to track conversions

Then assign values to our KPIs - ex. (Awareness/ subscribtions/ Lifetime value/ Lifetimevalue multiplied by conversion rate/ Average sale/ PPC valuation)

And for monitoring we will also benchmark against our competitors

WIDGETS-R-US

#CONCLUSION-2One of the most important reasons we want to set up social media posts/campaigns is that itwill allow us to track individual links that we share on Twitter, Facebook, and our other socialmedia channels. That way, we can easily attribute visits from specific links we share.

We can set these links up through Google's URL builder, so the information will be included inour Google Analytics Reporting

The easiest way to track our social media goals is by using Google Analytics dashboard,

[Acquisition > Social > Conversions] ex. e-newsletter signing up

Via Hootsuite we will generate a real-time report (boards) that measure in depth our socialmedia platforms performance. Such metrics will illustrate the success of content and how wecan reach new and existing audiences better

WIDGETS-R-US

#CONCLUSION-3

ALL OUR FINDINGS, REPORTS, BOARDS FROM ...

ALONG WITH OUR SOCIAL MEDIA ACTIVATION & ENGAGEMENT STRATEGYWEEKLY CALENDAR (POSTS/IMAGES/VIDEOS/TWEETS) WILL BE PRESENTED MONTHLY TO THEMARKETING MANAGER TO MONITOR VIA IT OUR PERFORMANCE AS WELL AS OURCOMPETITORS PEROFROMANCE, LATEST TRENDS AND OTHER COMPETITION IN THE MARKET

FacebookAnalytics HOOTSUITE YouTube

AnalyticsGoogle

AnalyticsTwitterAnalytics

LinkedIn Analytics

THANK YOUHAVE A NICE DAY!

WIDGETS-R-US

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