T U R I S M O S C I E N T I F I C O E C U LT U R A L E : I L C A S O D I F R A S C AT I S C I E N Z A

G . M A Z Z I T E L L I L A B O R AT O R I N A Z I O N A L I D I F R A S C AT I I S T I T U T O N A Z I O N A L E D I F I S I C A N U C L E A R E

F R A S C AT I S C I E N Z A ( I TA LY ) H T T P : / / G I O VA N N I M A Z Z I T E L L I . B L O G

O N B E H A L F O F M O R E T H A N 1 0 0 0 R E S E A R C H E R S T H AT E A C H Y E A R P R O M O T E A N D O R G A N I S E T H E F R A S C AT I S C I E N Z A A C T I V I T I E S A N D T H E E U R O P E A N R E S E A R C H E R S ’ N I G H T

O U T R E A C H

O U T R E A C H

Science outreach is an umbrella term for a variety of activities by research institutes, universities, and institutions such as science museums, aimed at promoting public awareness and understanding of science and making informal contributions to science education.

wikipedia

T H E C O N T E X T

This area, with its more then 3,000 researchers and many large research facilities, is a unique pole for history and activities and is the most important in Italy and one of the most significant in Europe.

The Frascati territory is one of the European regions with the highest density of research centres, univers i t ies and researchers working in all the fields.

F R A S C AT I S C I E N Z A : W H O W E A R E

Our mission to share spaces and faces of Science, empowering participation to Research as common good and the literacy to scientific citizenship.

Objectives:

• Spreading the scientific culture, experiencing the thrill of discovery.

• Empowering the Roman Research Area and its infrastructures located in the Lazio Region.

• Training the researchers to Science communication and spreading of results.

E U R O P E A N R E S E A R C H E R S ' N I G H T ( E R N )

The European Researchers' Night is a project promoted by the European Commission through a biennial call for 8 million euro of MSCA to perform the last Friday of September a festival dedicated to the research and to the figure of the researcher. Involve more then 300 European cities, 50 Italian cities, 30 of which under the coordination of Frascati Scienza

Frascati Scienza is a non-profit association of researchers and the public, supported by public institutions, universities and by the major Italian research centres that organised since 12 years the European Researchers' Night, transforming the Tuscolana area and Rome in the epicentre of Italian research.

T H E PA R T N E R S H I P

• ASI - Agenzia Spaziale Italiana• CNR - Centro Nazionale delle Ricerche • CREA - Consiglio per la ricerca in agricoltura e l'analisi dell’economia agraria • ENEA - Agenzia Nazionale per le Nuove Tecnologie, l’Energia e lo Sviluppo Economico Sostenibile • ESA-ESRIN - European Space Agency • GARR - Rete Italiana Università e Centri di Ricerca • INAF - Istituto Nazionale di Astrofisica • INFN - Istituto Nazionale di Fisica Nucleare• INGV - Istituto Nazionale di Geofisica e Vulcanologia • ISS - Istituto Superiore di Sanità• ISPRA - Istituto Superiore per la Protezione e la Ricerca Ambientale • Sardegna Ricerche• Sapienza Università di Roma • Università degli studi di Roma “Tor Vergata” • Università Roma Tre • Università LUMSA di Roma e Palermo• Università di Cagliari• Università degli studi di Cassino e del Lazio Meridionale • Università di Parma• Università Politecnica delle Marche • Università di Sassari.• Comune di Frascati• Regione Lazio … and many others: http://www.frascatiscienza.it/pagine/notte-europea-dei-ricercatori-2016/partner/

# E R N N U M B E R S

In 2016: 39.948 visitors were counted, more then 800 researchers were involved, 20.3 millions people were aware about ERN messages, 371 press/tv/web outcome.

We have started in 2006 with 3 research centres located in the Frascati area, we are now more than 50 partners spread over 30 Italian cities

0

17500

35000

52500

70000

2006 2008 2010 2012 2014 2016

Visitors Web Users

0

55

110

165

220

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

press/tv/radioweb outcome

millions of visualisations of the science pills and prize for no profit awareness

campaign

CERN, EMC

T H E M E T H O D : B E P O P, B E S C I E N C E

meets the researchers

research infrastructure visits

remote labs

science theatres

science tours

research @ hospitalsspeed datesinterviews & debates science exhibit

public lectures

research @ square

roundtables

A U D I E N C E2%

57%

41%

Gender

Noans.

Female

Male

3%

10%19%

17%13%

32%

6%

AgeNoans.

0-9

10-19

20-29

30-39

40-59

>60

3%

11%

27%

10%10%

26%

13%

Educa&on

Noans.

Middleschool

Diploma(1-5)

PHD(8)

Firstleveldegree(6)

Secondleveldegree(7)

None

2016 ex-po

st results

0

20

40

60

80

100

2006 2008 2010 2012 2014 2016

Male

Femele

how many editions did you attended?

gender

40% < 30

46% -> 6-7-8

0.00%

20.00%

40.00%

60.00%

Never One 2-3 4-6 >6 All0.00%

20.00%

40.00%

60.00%

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C O M M U N I C AT I O N

0%10%20%30%40%50%

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Other

Friends

Partners

Press

Pressadver:sing

Printedadver:sing

Otheradver:sing

Radio+TV

Website

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ork

55%

16%32%

0%

20%

40%

60%

80%

100%

Noans.

Other

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Partners

Press

Pressadve9sing

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Radio+TV

WebSite

Socialnetw

ork

0to9 10to1920to29 >6030-59

no large difference during the previous years

P E R C E P T I O N …

0

20

40

60

80

100

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

verymuchuseful enoughuseful afewuseful

how useful is ERN to promote researcher's image/work?

3%

46%47%

4%NoAns.

Enough

Much

Afew

how much ERN can contribute to young scientific carriers?

what do you expect from ERN?

0%20%40%60%80%

100%

None Other Understandtheissuesrelatedtoresearch

Raiseawarenessresearchers'

work

Encouragedialoguebetween

ci@zensandresearchers

Encourageinterac@on

withresearchers

tounderstandscience

Explainwhat

researchis

0%20%40%60%80%

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Raiseawarenessresearchers'

work

Encouragedialoguebetween

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Explainwhat

researchis

P E R C E P T I O N …

0

20

40

60

80

100

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Excellent Good Enough

how much research is important of research for the society development?

how much the organisation was efficient?

0%

20%

40%

60%

80%

100%

Noans. Enough Much Notatall Afew

research is adequately funded?

84%

0%

20%

40%

60%

80%

100%

Noans. Enough Much Notatall Afew00

20

40

60

80

100

2008 2009 2010 2011 2012 2013 2014 2015 2016

— very much (Italy/Europe)

A W A R E N E S S C A M PA I G N 2 0 1 0

2 0 0 6 — > 2 0 1 7 - PA R T N E R ( R ) E V O L U T I O N

http://www.frascatiscienza.it/pagine/notte-europea-dei-ricercatori-2016/partner/

F L A S H M O B - P R O M O T I N G E V E N T S

2 0 0 6 — > 2 0 1 7 A W A R E N E S S ( R ) E V O L U T I O N

It seems we're made of science, it's our

destiny in life

Science is the one that gives power to man, surrounds us, penetrates us, unify

the galaxy

B R A N D : T- S H I R T

T H E G R O W T H

150

300

450

600

2013 2014 2015 2016

# of press outcome

# of web outcome# of events

# of partners

52374323

509

404

248

123171

917070

205181

8238

2013 2014 2015 2016

B L O G G E R S , R E P O R T E R S , S O C I A L M E D I A M A N A G E R S

@ F R A S C AT I S C I E N Z A # E R N # H U M A N S O F E R N

#humansofERN

F R A S C AT I S C I E N Z A . I T M A G A Z I N E

 Sessions

2010 2011 2012 2013 2014 2015 2016 2017

40,00040,00040,000

80,00080,00080,000

Sessions

496,731

Users

335,558

Pageviews

1,689,756

Pages / Session

3.40

Avg. Session Duration

00:03:04

Bounce Rate

52.31%

% New Sessions

67.55%

New Visitor Returning Visitor

32.4%

67.6%

Web site: • 261.000 unique visits in 2016• 356.000 pages viewed in 2016• 3 editorials/week + events• 1 newsletter/month + specials (night)Social (FB & TW): 1 post/dayYoutube: 1/2 video/month

2015 2017

magazine impact

science pills post impact

N I G H T V S O F F N I G H T

0

125

250

375

500

407

168

332

58

2015

2016

0

7,5

15

22,5

30

likes - offnight likes - nigt

28

14 15

3

2015

2016

average daily number of likes

average daily number of people who engaged with page (any click or story created)

(*)120 days in the next year Jan-Apr(**) 21 days before night

off-night(*) night(**)

off-night(*) night(**)

off-night

night

R A D I O S C I E N Z A . I T - F I S I C A S T

 Sessions

2012 2013 2014 2015 2016 2017

1,5001,5001,500

3,0003,0003,000

Sessions

91,034Users

56,338Pageviews

223,870

Pages / Session

2.46Avg. Session Duration

00:02:39Bounce Rate

61.08%

% New Sessions

61.89%

New Visitor Returning Visitor

38%

62%

credit: http://www.radioscienza.it/fisicast/chi-siamo-fisicast/

S O C I A L C O N T E N T S : T H E J O K E S …

credit: dario campagna

B AY E R P R I Z E AT C O R I N A S H O R T M O V I E F E S T I VA L & S A N B E R N A R D I N O P R I Z E F O R T H E B E S T N O P R O F I T AWA R E N E S S C A PA I N

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“ S O C I A L ” I M PA C T O F P I L L S• Frascati Scienza Facebook

• pills 1 —> 250.000 visualisations

• pills 2 —> 133.000 visualisations

• pills 3 —> 13.000 visualisations

• last 4 months 65.000 visualisations (34.000 minutes)

• from other Facebook pages up to January 2017

• 6.000.000 visualisations

• Repubblica.it 40.000 visualisations

• TG5 2.500.000 visualisations

• corriere.it, GAZEBO, La7, WhatsApp… unknown…

• Frascati Scienza Youtube channel

• pills 1 —> 67.000 visualisations

• pills 2 —> 40.000 visualisations

• pills 3 —> 30.000 visualisationsmany thousands of comments, about 3 negative, but…

I N N O VAT I V E ( S C I E N C E ) L E A R N I N G S PA C E S

S C I E N C E D ATA J O U R N A L I S M S C H O O L

workshop @ international journalism festival of Perugia #IJF17

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W I R E - W O R K S H O P I N D U S T R Y, R E S E A R C H , E C O N O M Y 5 M I N U T E S F O R Y O U R I D E A & E S A P R I Z E F O R B E S T I D E A , C O M M U N I C AT I O N , I N N O VAT I O N

W I R E 1 7 . F R A S C AT I S C I E N Z A . I T

inventors

students

researchers

entrepreneurs

working group

business angel

open discussion

communication

WIRE17

4 JULY 2 017

S C I E N C E L A N D I A : V I A G G I O I N T E R A T T I V O N E L V E R O M O N D O D E L L A R I C E R C A : D A I Q U A R K E S T E L L E A L L E T E C N O L O G I E D I D O M A N I , L A FA B B R I C A D E L F U T U R O .

T H A N K Y O U …

A C O C K TA I LE X C U S E M E ,

W H AT A R E Y O U D O I N G ?

M A D E I N S C I E N C E C R E D I T S : W W W. F R A S C AT I S C I E N Z A . I T / PA G I N E / N O T T E - E U R O P E A - D E I - R I C E R C AT O R I - 2 0 1 6 / C R E D I T S /

H T T P : / / W W W. F R A S C AT I S C I E N Z A . I T / PA R T N E R /