1. Voice of the Customer. Voice of the Market & Beyond.

2. 2 Todays speakers Richard Clarke VP of Partner Programs Vision Critical Sonny Garcia SVP of Private Panels & Communities, and Strategic Research Now 3. 3 Tens of thousands of surveys conducted annually Over 5,000 clients globally 24 offices on 5 continents Over 1,200 employees Panel recruitment via partnerships with hundreds of companies worldwide Largest B2B panel in the industry Global panels in 38 countries including 1 million online cookied panelists 100,000 mobile panelists 40,000 online metered panelists Global leader of digital data collection and online sampling Over 15 million panelists recruited over 13 years Over 6.5 million active panelists globally and growing Over 3.5 million Panelists in the US and Canada 4. 4 Recruiting quality panels since 2000 Research Now are the panel experts with a heritage in loyalty management Permission-based digital data collection & privacy proficiency Established loyalty best practices that minimize churn and maximize engagement Founded by pioneers in loyalty program development for major airlines, travel and hotel chains Proven recruitment messaging and incentive management Upfront and transparent communication with panelists Double opt-in policy for our panels Industry-leading panel retention (2-4x competitors) Industry-leading survey response rates (15-30%) Over 300 by-invitation-only recruitment partners including Hundreds of online and social media sourcing relationships In 2012 alone, Research Now recruited over 1M panelists into our Global Panels The Experts in Panel Development & Management: 5. 5 Research Now solutions Research Now is leading the way in digital, mobile and social behavioral data collection to power your insights. 6. 6 Voice of the customer, market, & beyond 7. 7 Connecting Brands with their Stakeholders to enable continuous conversations 8. 8 A truly connected world Connecting to people and brands 7 Billion people~.9 Billion people (1-in-6 People in the World) 9. 9 Resulting in a new consumer Connecting to everyone, including brands People are not just connected to their friends and family, they are connecting to the brands and products that they already consume and care about. This provides a unique opportunity for brands to not just market to, but also learn from their own customers they WANT to be heard. 10. 10 Connecting through a variety of devices Enable engagement between consumers and brands on their terms 11. 11 The Unchanging Demands Of Research Research needs have not changed We still need to address business issues, even as the consumer changes. 12. 12 The New Demands Of Research They have become more demanding New Requirements = New Challenges 13. 13 Bring your Brand Closer To The Customer.. Brands need to engage their customers 14. 14 .. Engage them.. Using innovative approaches that truly drive business insight 15. 15 Consumers are more connected than ever and this will only increase. Transparency and honesty is key Consumers time is precious Change our mentality towards our CUSTOMERS They are customers, advocates, VIPs - we need to treat them that way Engage customers in a continuous conversation to learn from them not just in-the-moment research Research as a movie rather than a picture Engage with customers over time Develop and nurture a relationship with customers that already want to engage with youthe insights will be richer while driving efficiencies Final Thoughts Engage the New CustomerIn Summary 16. 16 Final Thoughts Engage the New Customer Q&A 17. 17 Final Thoughts Engage the New Customer Contact Information Sonny Garcia sgarcia@researchnow.com SVP of Private Panels & Communities, and Strategic Research Now Richard Clarke richard.clarke@visioncritical.com VP of Partner Programs Vision Critical